Colonial First State
Colonial First State's Overview
Colonial First State (CFS) is one of Australia's leading wealth management groups, dedicated to helping Australians achieve their financial aspirations. We provide a comprehensive range of financial solutions, including superannuation, investment products, and retirement planning services to individuals, financial advisers, and employers. Our focus is on delivering strong investment performance, innovative products, and excellent customer service to empower our members and clients to build and protect their wealth. With a rich history and a commitment to future growth, CFS aims to be a trusted partner in our customers' financial journeys.
Where is Colonial First State's Headquarters?
HQ Function
The headquarters serves as the central hub for Colonial First State's executive leadership, strategic planning, core operations, investment management oversight, technology development, and corporate support functions.
Notable Features:
Located in the prestigious Darling Park complex in Sydney's CBD, offering modern facilities, proximity to Darling Harbour, and excellent connectivity. The complex is known for its contemporary architecture and premium office amenities.
Work Culture:
A professional and dynamic corporate environment focused on collaboration, innovation (particularly in technology and customer solutions), and achieving positive outcomes for members. There's an emphasis on expertise in financial services and a customer-centric approach.
HQ Significance:
The Sydney headquarters centralizes key decision-making processes and symbolizes CFS's strong presence in Australia's primary financial services hub. Its location facilitates engagement with industry partners, regulators, and the broader financial community.
Values Reflected in HQ: The headquarters' prime location and modern facilities reflect professionalism, stability, and a commitment to excellence. The focus on a contemporary workspace also suggests an investment in its people and a forward-looking approach.
Location:
Colonial First State's primary operations and customer base are concentrated within Australia, where it provides superannuation, investment, and retirement solutions to Australian individuals and businesses. While its direct operational footprint is domestic, CFS engages with global markets through its investment management strategies, which involve investing in international assets and partnering with global fund managers to offer diversified portfolios to its members. The company's majority ownership by KKR, a global investment firm, also provides access to international expertise and a broader global perspective on investment trends and opportunities.
Street Address:
Tower 1, Darling Park, 201 Sussex Street
City:
Sydney
State/Province:
NSW
Country:
Australia
Colonial First State's Global Presence
Melbourne, VIC/Australia
Address: Level 27, 360 Collins Street, Melbourne VIC 3000
Provides a key presence in Australia's second-largest city and financial center, ensuring localized support and engagement for a significant number of CFS members, employers, and financial advisers in the southern states.
Brisbane, QLD/Australia
Address: Level 18, 123 Eagle Street, Brisbane QLD 4000
Addresses the needs of the growing Queensland market, offering local expertise and support for members and the adviser community in the state.
Adelaide, SA/Australia
Address: Level 9, 121 King William Street, Adelaide SA 5000
Ensures dedicated service and local presence for customers and partners in South Australia, supporting their wealth management needs.
Perth, WA/Australia
Address: Level 28, 108 St Georges Terrace, Perth WA 6000
Caters to the Western Australian market, offering accessible support and fostering relationships with members and advisers in the region.
Buying Intent Signals for Colonial First State
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Executive Team of Colonial First State
As of April 2025, Colonial First State' leadership includes:
Investors of Colonial First State
Colonial First State has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12-18 months, Colonial First State has significantly refreshed its executive leadership team, appointing new Chiefs in key areas such as Investment, Customer Experience, and Digital & Data. These changes aim to drive the company's strategic priorities following its acquisition by KKR.
Departures
New Appointments:
Technology (Tech Stack) used by Colonial First State
Discover the tools Colonial First State uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Colonial First State Email Formats and Examples
Colonial First State commonly uses a standard corporate email format. The most prevalent pattern is firstname.lastname@cfs.com.au. Variations might exist but this is the most frequently observed structure for professional correspondence.
firstname.lastname@cfs.com.au or finitiallastname@cfs.com.au
Format
jane.doe@cfs.com.au
Example
85%
Success rate
News and media
Financial Standard • February 21, 2024
CFS slashes super fees
Colonial First State announced significant fee reductions across its superannuation products, aiming to deliver better value for its members. The changes affect several MySuper and choice products....more
InvestorDaily • November 16, 2023
CFS names new chief investment officer
Colonial First State appointed Jonathan Armitage as its new Chief Investment Officer, succeeding Anthony Lane. Armitage was previously CIO at MLC Asset Management and is set to join CFS in early 2024....more
CMO Australia • October 18, 2023
CFS launches first brand platform since CBA demerger
Colonial First State unveiled its new brand platform, 'Invest with more...', marking its first major brand campaign since becoming a standalone business majority-owned by KKR. The campaign focuses on empowering Australians to achieve more with their investments....more
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