The Collingwood Football Club, nicknamed the Magpies or Pies, is a professional Australian rules football club based in Melbourne that competes in the Australian Football League (AFL), the sport's elite competition. Founded in 1892, the club has a rich history and is one of the most popular and successful clubs in the AFL, boasting a large and passionate supporter base. Beyond its men's AFL team, Collingwood also fields teams in the AFL Women's (AFLW), Victorian Football League (VFL), and Suncorp Super Netball competitions.
Primary administrative, training, and high-performance hub for all Collingwood teams and club operations.
State-of-the-art training facilities including an indoor training field (MCG-sized oval), altitude room, aquatic recovery pools, gymnasium, theatre-style meeting rooms, and administrative offices. The Glasshouse event space is also a prominent feature, offering views of the training ground and city.
A high-performance, collaborative environment focused on excellence in sport, community engagement, and club success. Blends professional sports intensity with corporate operations.
The AIA Centre is central to the club's daily operations, player development, strategic planning, and community engagement. Its location in the Melbourne sports precinct underscores its importance in Australian sport.
While Collingwood Football Club's core operations and competitions are based in Australia, it maintains a global presence through a significant international supporter base, digital media engagement, merchandise sales, and occasional international pre-season camps or exhibition matches. The club actively fosters connections with its overseas fans and members.
AIA Centre, Corner of Olympic Boulevard and Batman Avenue, Olympic Park
Melbourne
Victoria
Australia
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As of April 2025, Collingwood Football Club' leadership includes:
Collingwood Football Club has been backed by several prominent investors over the years, including:
Collingwood Football Club has experienced notable changes in its executive and key operational leadership over the past 12 months, including a new Chief Commercial Officer and departures from football operations and AFLW leadership.
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Collingwood Football Club commonly uses a standardized email format for its professional staff, often combining elements of an employee's name with the official club domain. The most frequently observed patterns are first initial followed by last name or first name separated from last name by a period.
[firstinitial][lastname]@collingwoodfc.com.au or [firstname].[lastname]@collingwoodfc.com.au
Format
ckelly@collingwoodfc.com.au
Example
80%
Success rate
collingwoodfc.com.au • May 1, 2024
The Collingwood Football Club's 2024 ANZAC Day Appeal, in partnership with the RSL's ANZAC Appeal, successfully raised over $130,000 to support veterans and their families. The funds were raised through various initiatives including online donations and merchandise sales....more
afl.com.au • April 18, 2024
Nick Daicos delivered a best-on-ground performance with 30 disposals and two goals, leading Collingwood to a convincing victory over the Brisbane Lions in their highly anticipated Grand Final rematch at the Gabba....more
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