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Collingwood Football Club's Overview

Total employees284
HeadquartersMelbourne
Founded1892

The Collingwood Football Club, nicknamed the Magpies or Pies, is a professional Australian rules football club based in Melbourne that competes in the Australian Football League (AFL), the sport's elite competition. Founded in 1892, the club has a rich history and is one of the most popular and successful clubs in the AFL, boasting a large and passionate supporter base. Beyond its men's AFL team, Collingwood also fields teams in the AFL Women's (AFLW), Victorian Football League (VFL), and Suncorp Super Netball competitions.

Where is Collingwood Football Club's Headquarters?

HQ Function

Primary administrative, training, and high-performance hub for all Collingwood teams and club operations.

Notable Features:

State-of-the-art training facilities including an indoor training field (MCG-sized oval), altitude room, aquatic recovery pools, gymnasium, theatre-style meeting rooms, and administrative offices. The Glasshouse event space is also a prominent feature, offering views of the training ground and city.

Work Culture:

A high-performance, collaborative environment focused on excellence in sport, community engagement, and club success. Blends professional sports intensity with corporate operations.

HQ Significance:

The AIA Centre is central to the club's daily operations, player development, strategic planning, and community engagement. Its location in the Melbourne sports precinct underscores its importance in Australian sport.

Values Reflected in HQ: Excellence, innovation, community, and tradition are reflected in the facility's advanced capabilities, its role as a community gathering space, and its integration within a historic sporting precinct.

Location:

While Collingwood Football Club's core operations and competitions are based in Australia, it maintains a global presence through a significant international supporter base, digital media engagement, merchandise sales, and occasional international pre-season camps or exhibition matches. The club actively fosters connections with its overseas fans and members.

Street Address:

AIA Centre, Corner of Olympic Boulevard and Batman Avenue, Olympic Park

City:

Melbourne

State/Province:

Victoria

Country:

Australia

Collingwood Football Club's Global Presence

Buying Intent Signals for Collingwood Football Club

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Collingwood Football Club

As of April 2025, Collingwood Football Club' leadership includes:

Craig Kelly - Chief Executive Officer
Graham Wright - Executive General Manager of Football
Ian Paterson - Chief Commercial Officer
Tim Coldwell - Chief Financial Officer
Debbie Lee - General Manager of Women's Sport
Jennifer Watt - Executive General Manager Community, Stakeholder & Government

Investors of Collingwood Football Club

Collingwood Football Club has been backed by several prominent investors over the years, including:

Member-owned organization
Emirates (Premier Partner)
KFC (Premier Partner)
La Trobe Financial (Major Partner)
Nike (Apparel Partner)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits3

Collingwood Football Club has experienced notable changes in its executive and key operational leadership over the past 12 months, including a new Chief Commercial Officer and departures from football operations and AFLW leadership.

Departures

Paul Licuria, Paul Licuria departed from his roles in football operations and as VFL coach.
Jess Burger, Jess Burger resigned as Head of AFLW to pursue another opportunity.
Justin Leppitsch, Justin Leppitsch departed his role as Head of Strategy and Coaching Innovation.

New Appointments:

Ian Paterson, Ian Paterson appointed as new Chief Commercial Officer to drive commercial growth and strategy.

Technology (Tech Stack) used by Collingwood Football Club

Discover the tools Collingwood Football Club uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Collingwood Football Club Email Formats and Examples

Collingwood Football Club commonly uses a standardized email format for its professional staff, often combining elements of an employee's name with the official club domain. The most frequently observed patterns are first initial followed by last name or first name separated from last name by a period.

[firstinitial][lastname]@collingwoodfc.com.au or [firstname].[lastname]@collingwoodfc.com.au

Format

ckelly@collingwoodfc.com.au

Example

80%

Success rate

News and media

collingwoodfc.com.auMay 1, 2024

Collingwood Football Club's ANZAC Day Appeal raises over $130,000

The Collingwood Football Club's 2024 ANZAC Day Appeal, in partnership with the RSL's ANZAC Appeal, successfully raised over $130,000 to support veterans and their families. The funds were raised through various initiatives including online donations and merchandise sales....more

afl.com.auApril 18, 2024

Collingwood Football Club news: Daicos dominates as Magpies down Lions in Grand Final rematch

Nick Daicos delivered a best-on-ground performance with 30 disposals and two goals, leading Collingwood to a convincing victory over the Brisbane Lions in their highly anticipated Grand Final rematch at the Gabba....more

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