Collective Bias
Collective Bias's Overview
Collective Bias was a leading shopper-focused influencer marketing company that connected authentic social media influencers with brands to create and share compelling content. Founded in 2009, it pioneered scalable influencer marketing solutions by building a community of thousands of influencers. In 2016, Collective Bias was acquired by Inmar Intelligence, and its services, expertise, and network are now integrated into Inmar's comprehensive suite of martech and retail solutions, significantly enhancing Inmar's capabilities in data-driven influencer marketing and content creation for CPG brands and retailers.
Where is Collective Bias's Headquarters?
HQ Function
Serves as the primary corporate headquarters for Inmar Intelligence, overseeing all operations including the Martech division that incorporates the former Collective Bias services. This includes strategic planning, technology development, client services, and administrative functions for influencer marketing solutions.
Notable Features:
Inmar Intelligence's headquarters is a modern corporate campus designed to support a large, technology-focused workforce, likely featuring collaborative workspaces, advanced IT infrastructure, and employee amenities suited for a leading data and tech company.
Work Culture:
As part of Inmar Intelligence, the work culture for teams handling former Collective Bias services aligns with Inmar's emphasis on innovation, data-driven strategies, collaboration, and customer-centric solutions within the technology, retail, and healthcare sectors.
HQ Significance:
The Winston-Salem headquarters is significant as it centralizes Inmar Intelligence's diverse operations, including the Martech division that leverages Collective Bias's expertise. This integration allows for synergy across different service lines and supports Inmar's position as a leader in retail and marketing technology.
Values Reflected in HQ: The integration into Inmar's established headquarters reflects values of strategic growth, technological advancement, comprehensive solution development, and leveraging acquired expertise to enhance service offerings for a broad client base in retail and consumer goods.
Location:
Prior to its acquisition, Collective Bias had an international office in London, UK, to serve European clients. Now, as an integral part of Inmar Intelligence, which has a significant global presence with offices and operations primarily in North America and Europe, the influencer marketing services derived from Collective Bias's legacy are available to brands globally. Inmar Intelligence supports international campaigns and provides solutions to multinational clients, utilizing its broad network, advanced technology platforms, and data analytics capabilities worldwide.
Street Address:
1 W 4th St
City:
Winston-Salem
State/Province:
NC
Country:
USA
Collective Bias's Global Presence
Chicago, Illinois, USA
Address: Specific address not publicly maintained post-integration.
To serve clients in the Midwest region, manage campaigns, and tap into the rich talent pool for marketing and advertising professionals.
New York, New York, USA
Address: Specific address not publicly maintained post-integration.
To establish a strong presence in the largest U.S. advertising market, foster relationships with key industry players, and drive strategic partnerships.
London, United Kingdom
Address: Specific address not publicly maintained post-integration.
To expand Collective Bias's international footprint and cater to the growing demand for influencer marketing solutions in the European market.
Buying Intent Signals for Collective Bias
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Executive Team of Collective Bias
As of April 2025, Collective Bias' leadership includes:
Investors of Collective Bias
Collective Bias has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Collective Bias was acquired by Inmar Intelligence in 2016 and is now fully integrated. Consequently, there are no independent executive hires or exits specifically for 'Collective Bias' as a standalone entity in the last 12 months. Leadership for its former services is part of Inmar Intelligence's executive team and structure.
Technology (Tech Stack) used by Collective Bias
Discover the tools Collective Bias uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Collective Bias Email Formats and Examples
Following its acquisition by Inmar Intelligence, employees associated with Collective Bias services use Inmar Intelligence's email system. Common corporate email formats at Inmar Intelligence likely include variations of first name, last name, and initials.
[first_initial][last_name]@inmar.com (e.g., jdoe@inmar.com) or [first_name].[last_name]@inmar.com (e.g., jane.doe@inmar.com)
Format
jdoe@inmar.com
Example
85%
Success rate
News and media
Inmar Intelligence Press Release • October 4, 2016
Inmar Acquires Collective Bias, Leader in Influencer Marketing
Inmar, a data-driven, technology-enabled services company, announced its acquisition of Collective Bias, a prominent influencer marketing platform. This strategic acquisition aimed to significantly expand Inmar's digital marketing capabilities by integrating Collective Bias's extensive network of social media influencers and advanced content creation expertise into its existing promotional and media solutions for retailers and CPG brands....more
AdExchanger • January 25, 2023
Inmar Intelligence Discusses Retail Media's Impact on Influencer Marketing
Leah Logan, SVP, Head of Product & Media at Inmar Intelligence, discussed the evolving landscape of influencer marketing, particularly its intersection with the rise of retail media networks. The discussion highlighted how Inmar Intelligence integrates influencer strategies, building on the foundation and expertise from Collective Bias, with broader retail media ecosystems to enhance campaign effectiveness and drive measurable results for brands....more
Inmar Intelligence Blog • November 14, 2023
Navigating the Noise: How Authentic Influencer Marketing Captures Gen Z Attention
Inmar Intelligence published insights on the importance of authenticity in influencer marketing to effectively engage Gen Z. The article emphasizes leveraging genuine creator partnerships and data-driven strategies, core tenets of the services expanded through the Collective Bias acquisition, to build trust and drive engagement with younger audiences....more
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