HQ Function

Manages e-commerce operations, marketing, customer service, merchandising for the Coldwater Creek brand, and oversees the strategy for its selective re-entry and expansion into physical retail.

Notable Features:

The Atlanta headquarters is a modern corporate office space, focused on functional support for a digitally-driven retail brand. It differs from the brand's original, expansive campus-style headquarters in Sandpoint, Idaho.

Work Culture:

The work culture is likely focused, collaborative, and agile, characteristic of an e-commerce and retail brand adapting to market trends. Emphasis is placed on digital innovation, customer experience, and brand stewardship within the Newtimes Group portfolio.

HQ Significance:

The Atlanta headquarters serves as the central hub for Coldwater Creek's operations in the U.S., its primary market. It underpins the brand's direct-to-consumer strategy, managing both online sales and the re-emerging brick-and-mortar footprint.

Values Reflected in HQ: The Atlanta HQ likely reflects values such as operational efficiency, a digital-first approach, customer-centricity, and adaptability, supporting its current business model of e-commerce and targeted retail expansion.

Location:

Coldwater Creek primarily serves customers in the United States through its e-commerce platform and a growing network of physical retail stores. While its parent company, Newtimes Group, has a significant global presence in sourcing, manufacturing, and logistics, the Coldwater Creek brand's direct consumer-facing operations are concentrated in the North American market. Global functions supporting Coldwater Creek, such as product development, supply chain management, and manufacturing, are leveraged through Newtimes Group's international infrastructure.

Street Address:

100 Ashford Center North, Suite 250

City:

Atlanta

State/Province:

GA

Country:

USA