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Cohn & Wolfe was a prominent global public relations agency founded in 1970, renowned for its creative and strategic communications services across consumer, healthcare, corporate, and technology sectors. In 2018, it merged with Burson-Marsteller to form Burson Cohn & Wolfe (BCW), a top-three global communications agency. BCW continued this legacy, offering integrated communications solutions including digital and crisis management. In January 2024, WPP announced the merger of BCW and Hill & Knowlton to create 'Burson,' set to be a powerhouse in the industry, launching mid-2024. This profile reflects the history of Cohn & Wolfe and its evolution through BCW towards the new Burson entity.
Serves as the primary global leadership hub, overseeing strategic direction, major client relationships, talent development, and administrative functions for the Americas and global network of BCW, and will continue in a similar capacity for Burson.
Modern office facilities in a prime Manhattan location, designed to foster collaboration and creativity, equipped with advanced communication technologies suitable for a leading global agency.
Characterized by a dynamic, fast-paced, and innovative environment that encourages teamwork, strategic thinking, and excellence in client service within the public relations and communications field.
Its New York City headquarters underscored its position as a leading global communications agency, providing direct access to influential media, diverse industries, and a rich talent pool critical for PR success.
As an integral part of BCW, Cohn & Wolfe had a vast global presence, operating across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific. This extensive network allowed for the delivery of integrated and localized communication strategies globally. Functions supported included corporate reputation, crisis management, public affairs, healthcare communications, technology PR, consumer branding, and digital strategy. The newly formed Burson entity inherits and is expected to expand upon this global footprint, leveraging the combined strengths of BCW and Hill & Knowlton.
230 Park Avenue South
New York
NY
USA
Address: Bankside 2, 100 Southwark St, London SE1 0SW, United Kingdom
Leads client engagement and network coordination across Europe, the Middle East, and Africa, tailoring global strategies to local market nuances and fostering strong media and stakeholder relations. This role is expected to continue under the Burson brand.
Address: 23/F, Cambridge House, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
Drives business growth and manages key client accounts throughout APAC, adapting global communication frameworks to resonate with local cultures, media landscapes, and consumer behaviors. This strategic importance will persist with the new Burson entity.
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As of April 2025, Cohn & Wolfe' leadership includes:
Cohn & Wolfe has been backed by several prominent investors over the years, including:
The most significant executive news concerning the legacy of Cohn & Wolfe in the last 12 months is WPP's January 2024 announcement of the merger between BCW (Burson Cohn & Wolfe) and Hill & Knowlton. This strategic move will form a new communications agency named 'Burson', effective mid-2024, and has resulted in key leadership appointments for the new entity and transitions from previous roles.
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For employees of BCW (Burson Cohn & Wolfe), the entity Cohn & Wolfe merged into, the most common email format is 'first.last@bcw-global.com'. Other formats might exist but are less prevalent. With the upcoming transition to 'Burson' in mid-2024, email addresses are expected to migrate to a new domain reflecting the Burson brand (e.g., @burson.com).
first.last@bcw-global.com
Format
jane.doe@bcw-global.com
Example
90%
Success rate
WPP • January 25, 2024
WPP announced the merger of its two largest communications agencies, Hill & Knowlton and BCW (which includes the legacy of Cohn & Wolfe), to form 'Burson'. The new agency, launching mid-2024, is poised to be a leading global player in strategic communications. Corey duBrowa will serve as Global CEO, and AnnaMaria DeSalva as Global Chairman of the new entity....more
PRWeek • October 19, 2023
BCW (Burson Cohn & Wolfe) received the 'Best in Public Affairs' award at the 2023 PRWeek Awards US. The recognition was for its impactful 'Aiding Afghans' campaign, developed in partnership with an NGO. This award underscores BCW's excellence in executing strategic communication initiatives that drive significant social and political outcomes....more
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