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Coach Logic's Overview

Total employees4
HeadquartersEdinburgh
Founded2012

Coach-Logic is an innovative video analysis and feedback platform designed for sports teams. It enables coaches and players to seamlessly upload, share, and meticulously analyze game and practice footage. The platform fosters enhanced communication, accelerates player development, and provides powerful tools for tactical understanding and performance improvement in a collaborative online environment.

Where is Coach Logic's Headquarters?

HQ Function

The Edinburgh headquarters serves as the central hub for Coach-Logic's operations, including software development, product management, sales, marketing, customer support, and overall business strategy.

Notable Features:

Located in CodeBase, offering access to a vibrant tech community, modern facilities, networking events, and mentorship opportunities. Argyle House is a prominent, redeveloped building in central Edinburgh.

Work Culture:

Coach-Logic fosters a collaborative, innovative, and agile work culture, typical of a tech company within an incubator. There's a strong emphasis on passion for sports, technology, and continuous improvement, with a supportive team environment.

HQ Significance:

The Edinburgh location is strategically important, placing Coach-Logic within a major European tech hub known for its talent pool in software engineering and data science. Being part of CodeBase provides a dynamic ecosystem conducive to growth and innovation.

Values Reflected in HQ: The choice of CodeBase reflects Coach-Logic's values of innovation, collaboration, community engagement, and ambition in the tech space.

Location:

Coach-Logic serves a global customer base with its cloud-based video analysis platform. Teams and organizations from various countries utilize their software for performance analysis and player development. While its physical operations are centered in the UK, its digital services and online support functions are accessible worldwide, enabling international reach and engagement with sports teams across different regions and levels.

Street Address:

CodeBase, Argyle House, 3 Lady Lawson Street

City:

Edinburgh

State/Province:

Scotland

Country:

United Kingdom

Coach Logic's Global Presence

Buying Intent Signals for Coach Logic

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Coach Logic

As of April 2025, Coach Logic' leadership includes:

Andy Muir - Co-founder & CEO
Mark Cairns - Co-founder & CPO (Chief Product Officer)

Investors of Coach Logic

Coach Logic has been backed by several prominent investors over the years, including:

Mercia Asset Management
Scottish Investment Bank (Scottish Enterprise)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major announcements of executive hires or exits at Coach-Logic in the last 12 months. The core leadership team appears to remain consistent.

Technology (Tech Stack) used by Coach Logic

Discover the tools Coach Logic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Coach Logic Email Formats and Examples

Coach-Logic likely utilizes a common professional email format for its employees, typically incorporating the employee's name. A frequently observed pattern for companies of its size and in the tech industry is using the first name followed by the company domain.

[first]@coach-logic.com

Format

andy@coach-logic.com

Example

75%

Success rate

News and media

LDC / coach-logic.com BlogNovember 15, 2023

Coach-Logic Co-founder Andy Muir Named in LDC’s Top 50 Most Ambitious Business Leaders 2023

Andy Muir, Co-founder of Coach-Logic, was recognized in LDC's Top 50 Most Ambitious Business Leaders for 2023. This accolade highlights the company's significant drive, innovation, and leadership within the competitive sports technology sector....more

coach-logic.com BlogFebruary 7, 2023

Coach-Logic Announces Strategic Partnership with Scottish Student Sport

Coach-Logic has formed a partnership with Scottish Student Sport to equip student athletes and coaching staff across Scotland with its advanced video analysis tools. This collaboration aims to bolster sports development programs at university and college levels....more

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