Closerlook, Inc. was a digital-native agency specializing in creating innovative marketing solutions for the pharmaceutical industry. Founded in 1987, they focused on relationship marketing, data analytics, and omnichannel strategies to help pharma brands connect with healthcare professionals and patients. In May 2021, Closerlook was acquired by Fishawack Health, a global commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Closerlook's expertise in AI-enabled omnichannel strategy, content creation, and advanced analytics has been integrated into Fishawack Health's comprehensive suite of services, significantly strengthening their digital and data capabilities for clients worldwide.
The Chicago headquarters served as the central hub for Closerlook's operations, including executive leadership, strategy, creative development, technology innovation, and client services for its pharmaceutical clients.
The office was located in a classic Chicago loft-style building, offering an open, collaborative workspace designed to foster creativity and teamwork. It featured modern amenities and was strategically positioned in a hub for creative and tech companies.
Closerlook was known for a dynamic and innovative work culture. It fostered an environment of continuous learning, collaboration, and a strong focus on delivering impactful results for clients in the life sciences sector. Employees often highlighted the supportive team atmosphere and the meaningful work.
This headquarters was instrumental in establishing Closerlook as a pioneer in digital pharmaceutical marketing. It was the nerve center for developing award-winning campaigns and proprietary technology solutions like Backstage® and Veeva CLM.
Historically, Closerlook primarily operated within the United States, with its main offices in Chicago and New York, and a smaller presence to support activities in Europe. Since its acquisition in 2021, Closerlook's capabilities and teams have been integrated into Fishawack Health, which has a significant global footprint. Fishawack Health supports clients worldwide with offices across North America (USA, Canada), Europe (UK, Switzerland, Germany, Ireland, Portugal, Greece, Netherlands), and Asia (India, Singapore). Functions supported globally by the integrated entity include medical communications, market access, commercial strategy, consulting, and creative/digital execution.
212 W Superior St, Suite 400
Chicago
IL
USA
Address: 100 Crosby St, Suite 403, New York, NY 10012, USA (Historical Address)
To offer localized support and strengthen relationships with East Coast-based clients, tapping into the region's rich talent pool and proximity to major pharma companies.
Address: Specific address varied; often co-located or project-based (Historical Presence)
To extend its reach into the European pharmaceutical market, providing digital marketing expertise and supporting global brand strategies for multinational clients.
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As of April 2025, closerlook' leadership includes:
closerlook has been backed by several prominent investors over the years, including:
As Closerlook, Inc. was acquired by Fishawack Health in May 2021 and fully integrated, specific executive hires/exits for 'Closerlook' as a standalone entity in the last 12 months are not applicable. Key leadership from Closerlook transitioned into roles within Fishawack Health. Any recent executive news would pertain to Fishawack Health's leadership team.
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Prior to its acquisition by Fishawack Health, Closerlook, Inc. likely used common corporate email patterns. The domain @closerlook.com is no longer in active use for new communications, as the company is now part of Fishawack Health, which uses @fishawack.com.
Common formats were likely [first_initial][last]@closerlook.com (e.g., jdoe@closerlook.com) or [first].[last]@closerlook.com (e.g., jane.doe@closerlook.com).
Format
jsmith@closerlook.com
Example
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Success rate
PR Newswire • May 4, 2021
Fishawack Health announced its acquisition of Closerlook, Inc., a data-driven digital marketing agency specializing in omnichannel strategies for the pharmaceutical industry. This move significantly enhances Fishawack Health's digital capabilities and strengthens its presence in the US market....more
PM360 • October 7, 2020
Closerlook was recognized as a finalist in PM360's Trailblazer Awards for its AI-powered marketing intelligence platform, Backstage® AI, highlighting its innovation in leveraging artificial intelligence for pharmaceutical marketing....more
Closerlook Press Release (via Cision) • September 15, 2020
Closerlook, Inc. was awarded a Top Workplaces 2020 honor by The Chicago Tribune, based on employee feedback, underscoring its positive work environment and company culture....more
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