Clif Bar & Company is an American company that produces organic energy bars and other nutrition foods for athletes and active individuals. Founded by Gary Erickson and Kit Crawford, the company was built on a passion for adventure and a commitment to sustainable and organic ingredients. Its flagship product, the CLIF BAR, was created to provide sustained energy. Clif Bar & Company also produces LUNA bars, CLIF Kid, and other product lines. In August 2022, Clif Bar & Company was acquired by Mondelez International, operating as a key brand within Mondelez's snack portfolio while aiming to maintain its core values of nourishing people and the planet.
Serves as the central hub for brand management, innovation, marketing, and administrative operations for Clif Bar products, now under Mondelez International.
The headquarters is renowned for its biophilic design, incorporating natural elements, extensive use of reclaimed and recycled materials, a large solar array, on-site fitness center, childcare facility, and a vibrant, open-plan workspace designed to foster collaboration and well-being.
Historically, Clif Bar's HQ fostered a culture centered around outdoor adventure, sustainability, employee well-being, and community involvement. It's known for being dog-friendly and offering various employee perks. This ethos aims to continue under new ownership.
The Emeryville HQ represents Clif Bar's commitment to its founding principles of creating a different kind of company that values people, planet, and community alongside profit. It's a physical embodiment of the brand's identity.
Clif Bar products are distributed in over 20 countries worldwide, including key markets in North America, Europe, Australia, and parts of Asia. Global operations, encompassing marketing, sales, and supply chain management, are supported through a combination of direct operations and strategic partnerships. Since its acquisition, these operations are integrated within Mondelez International's extensive global network, enabling broader reach and distribution for Clif Bar's organic and plant-based energy foods to a global consumer base interested in active lifestyles and sustainable products.
1451 Hollis St
Emeryville
California
USA
Address: 2699 ID-74, Twin Falls, ID 83301, USA
Serves as a key production hub for Clif Bar products, supporting distribution across North America and contributing to the local economy.
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As of April 2025, Clif Bar' leadership includes:
Clif Bar has been backed by several prominent investors over the years, including:
Following its acquisition by Mondelez International in August 2022, Clif Bar's independent executive leadership structure was integrated into the parent company. No specific new hires or exits for a standalone Clif Bar executive team have been publicly announced in the last 12 months (approximately June 2023 - June 2024). Major leadership transitions, such as the departure of former CEO Sally Grimes, occurred around the time of the acquisition.
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Common email formats for Clif Bar & Company typically followed standard corporate structures. While specific internal policies may vary, a likely format is the first initial followed by the last name.
[first_initial][last_name]@clifbar.com
Format
gerickson@clifbar.com
Example
75%
Success rate
Food Dive • February 7, 2024
Mondelez International announced plans to close its Clif Bar manufacturing facility in Indianapolis by the end of May 2024. The closure is part of Mondelez's broader network optimization strategy. Production will be consolidated into other facilities within the Mondelez network....more
Food Business News • August 20, 2023
Clif Bar & Company expanded its product portfolio with the launch of CLIF MOJO Minis, a new line of smaller portion snack bars. The new product aims to cater to consumers looking for convenient, bite-sized snacking options made with organic ingredients....more
Mondelez International News • June 21, 2022
Mondelez International, Inc. announced an agreement to acquire Clif Bar & Company, a leader in nutritious energy bars with organic ingredients, for $2.9 billion with additional contingent earnout consideration. The acquisition was completed in August 2022....more
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