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Clif Bar's Overview

Total employees677
HeadquartersEmeryville
Founded1992

Clif Bar & Company is an American company that produces organic energy bars and other nutrition foods for athletes and active individuals. Founded by Gary Erickson and Kit Crawford, the company was built on a passion for adventure and a commitment to sustainable and organic ingredients. Its flagship product, the CLIF BAR, was created to provide sustained energy. Clif Bar & Company also produces LUNA bars, CLIF Kid, and other product lines. In August 2022, Clif Bar & Company was acquired by Mondelez International, operating as a key brand within Mondelez's snack portfolio while aiming to maintain its core values of nourishing people and the planet.

Where is Clif Bar's Headquarters?

HQ Function

Serves as the central hub for brand management, innovation, marketing, and administrative operations for Clif Bar products, now under Mondelez International.

Notable Features:

The headquarters is renowned for its biophilic design, incorporating natural elements, extensive use of reclaimed and recycled materials, a large solar array, on-site fitness center, childcare facility, and a vibrant, open-plan workspace designed to foster collaboration and well-being.

Work Culture:

Historically, Clif Bar's HQ fostered a culture centered around outdoor adventure, sustainability, employee well-being, and community involvement. It's known for being dog-friendly and offering various employee perks. This ethos aims to continue under new ownership.

HQ Significance:

The Emeryville HQ represents Clif Bar's commitment to its founding principles of creating a different kind of company that values people, planet, and community alongside profit. It's a physical embodiment of the brand's identity.

Values Reflected in HQ: Sustainability (solar power, reclaimed materials, biophilic design), employee well-being (gym, childcare, natural light), community, and a passion for the outdoors.

Location:

Clif Bar products are distributed in over 20 countries worldwide, including key markets in North America, Europe, Australia, and parts of Asia. Global operations, encompassing marketing, sales, and supply chain management, are supported through a combination of direct operations and strategic partnerships. Since its acquisition, these operations are integrated within Mondelez International's extensive global network, enabling broader reach and distribution for Clif Bar's organic and plant-based energy foods to a global consumer base interested in active lifestyles and sustainable products.

Street Address:

1451 Hollis St

City:

Emeryville

State/Province:

California

Country:

USA

Clif Bar's Global Presence

Twin Falls, Idaho/USA

Address: 2699 ID-74, Twin Falls, ID 83301, USA

Serves as a key production hub for Clif Bar products, supporting distribution across North America and contributing to the local economy.

Buying Intent Signals for Clif Bar

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Clif Bar

As of April 2025, Clif Bar' leadership includes:

Gary Erickson - Founder and Co-Chief Visionary Officer (Pre-Acquisition)
Kit Crawford - Founder and Co-Chief Visionary Officer (Pre-Acquisition)
Sally Grimes - Former Chief Executive Officer (Stepped down post-acquisition by Mondelez)

Investors of Clif Bar

Clif Bar has been backed by several prominent investors over the years, including:

Mondelez International (Acquired Clif Bar & Company in August 2022)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Mondelez International in August 2022, Clif Bar's independent executive leadership structure was integrated into the parent company. No specific new hires or exits for a standalone Clif Bar executive team have been publicly announced in the last 12 months (approximately June 2023 - June 2024). Major leadership transitions, such as the departure of former CEO Sally Grimes, occurred around the time of the acquisition.

Technology (Tech Stack) used by Clif Bar

Discover the tools Clif Bar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Clif Bar Email Formats and Examples

Common email formats for Clif Bar & Company typically followed standard corporate structures. While specific internal policies may vary, a likely format is the first initial followed by the last name.

[first_initial][last_name]@clifbar.com

Format

gerickson@clifbar.com

Example

75%

Success rate

News and media

Food DiveFebruary 7, 2024

Clif Bar & Company news title: Mondelez to close Clif Bar plant in Indianapolis

Mondelez International announced plans to close its Clif Bar manufacturing facility in Indianapolis by the end of May 2024. The closure is part of Mondelez's broader network optimization strategy. Production will be consolidated into other facilities within the Mondelez network....more

Food Business NewsAugust 20, 2023

Clif Bar & Company news title: Clif Bar launches new line of snack bars

Clif Bar & Company expanded its product portfolio with the launch of CLIF MOJO Minis, a new line of smaller portion snack bars. The new product aims to cater to consumers looking for convenient, bite-sized snacking options made with organic ingredients....more

Mondelez International NewsJune 21, 2022

Clif Bar & Company news title: Mondelez International to Acquire Clif Bar & Company, Expanding Global Snack Bar Business

Mondelez International, Inc. announced an agreement to acquire Clif Bar & Company, a leader in nutritious energy bars with organic ingredients, for $2.9 billion with additional contingent earnout consideration. The acquisition was completed in August 2022....more

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