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Class Ltd's Overview

Total employees220
HeadquartersSydney
Founded2009

Class Ltd, now part of HUB24, is an Australian technology company renowned for its cloud-based software solutions catering to the wealth accounting sector. Specializing in SMSF administration (Class Super), portfolio accounting and administration (Class Portfolio), legal documentation (NowInfinity), and corporate compliance (Class Trust), Class empowers accountants, administrators, and financial advisers with innovative tools to enhance efficiency and client service. Since its acquisition by HUB24 in February 2022, Class continues to be a key brand in Australia's financial technology landscape, driving innovation in wealth management.

Where is Class Ltd's Headquarters?

HQ Function

Primary operational and strategic hub for the HUB24 group, including the Class business unit. Oversees product development for Class software, corporate strategy, sales, and national operations support.

Notable Features:

Modern office facilities in a prime Sydney CBD location, fostering collaboration and innovation. Equipped with advanced technology infrastructure to support its fintech operations.

Work Culture:

Dynamic, innovative, and customer-focused, reflecting HUB24's broader culture. Emphasis on agile practices, continuous learning, and teamwork to deliver leading financial technology solutions.

HQ Significance:

Central to HUB24's (and by extension Class's) engagement with Australia's financial services ecosystem, driving innovation in wealth management and SMSF administration technology nationwide.

Values Reflected in HQ: Reflects values of innovation, integrity, collaboration, and excellence in serving the financial advisory and accounting community.

Location:

Class Ltd's primary market focus is Australia, where it is a leading provider of wealth accounting software. Its cloud-based solutions are accessible globally, which can support Australian expatriates and international firms managing Australian assets or SMSFs. As part of HUB24, it benefits from a robust national infrastructure. Direct international offices are not a primary feature, but its technology platform supports users internationally where Australian financial regulations apply.

Street Address:

Level 2, 7 Macquarie Place

City:

Sydney

State/Province:

NSW

Country:

Australia

Class Ltd's Global Presence

Melbourne, VIC/Australia

Address: Level 8, 303 Collins Street, Melbourne VIC 3000, Australia

To provide local support and engagement for the significant financial services market in Victoria, ensuring close proximity to clients and partners for Class's SMSF and wealth accounting software.

Perth, WA/Australia

Address: Level 1, 100 Havelock Street, West Perth WA 6005, Australia

To serve the Western Australian market with localized support for Class's suite of products and HUB24's platform offerings, strengthening client relationships in the region.

Buying Intent Signals for Class Ltd

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Class Ltd

As of April 2025, Class Ltd' leadership includes:

Andrew Alcock - Managing Director and CEO, HUB24 Group
Jo Hurley - Group Executive, Class at HUB24 Group
Kitrina Shanahan - Chief Financial Officer, HUB24 Group
Jason Entwistle - Chief Growth & Innovation Officer, HUB24 Group

Investors of Class Ltd

Class Ltd has been backed by several prominent investors over the years, including:

HUB24 Limited (Owner since February 2022)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No publicly announced executive hires or exits specifically for the Class Ltd business unit in the last 12 months. Leadership, as part of the broader HUB24 group, remains stable post-integration. Any significant changes are typically announced at the HUB24 Group level.

Technology (Tech Stack) used by Class Ltd

Discover the tools Class Ltd uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Class Ltd Email Formats and Examples

As Class Ltd is part of HUB24, email addresses for personnel may use either the legacy '@class.com.au' domain or the parent company's '@hub24.com.au' domain. Common formats in Australian companies include [first].[last] or [firstinitial][lastname].

[first].[last]@class.com.au or [firstinitial][lastname]@hub24.com.au

Format

jane.doe@class.com.au or jdoe@hub24.com.au

Example

75%

Success rate

News and media

Financial StandardApril 17, 2024

HUB24 hits new FUA record, Class revenue up

HUB24 reported record Platform Funds Under Administration (FUA) of $76.9 billion and Total FUA of $94.1 billion for the March quarter. The Class business division contributed to this growth, with Class revenue increasing by 9% to $20.1 million for HY24, demonstrating ongoing strong performance and positive net inflows....more

HUB24 InsightsNovember 22, 2023

Class's NowInfinity Streamlines Trust Deed Processes for Accounting Firms

Class's NowInfinity platform continues to enhance its offerings for legal documentation, helping accounting and advisory firms streamline the creation and management of trust deeds and other legal documents. This focus aims to improve efficiency, reduce risk, and ensure compliance for professionals using the platform....more

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