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Classic Color's Overview

Total employees91
HeadquartersBroadview
Founded1978

Classic Color Company, established in 1984 and now a proud member of the Wikoff Color Corporation family, is a leading provider of custom-formulated printing inks, coatings, and varnishes. Operating from its headquarters and R&D center in Broadview, IL, and with additional manufacturing facilities in Menomonee Falls, WI, and Fort Worth, TX, we serve a diverse range of clients in the graphic arts and packaging industries. Our commitment to quality, customer service, and technical expertise ensures vibrant, consistent, and reliable results for applications including offset, flexographic, and gravure printing. We leverage advanced technology and a deep understanding of color science to help our customers achieve their desired visual impact and performance characteristics.

Where is Classic Color's Headquarters?

HQ Function

The Broadview facility serves as the administrative headquarters, primary research and development center, and a significant manufacturing site for Classic Color Company's custom printing inks and coatings.

Notable Features:

The facility houses advanced color matching laboratories, diverse manufacturing equipment for various ink chemistries, stringent quality control systems, and the company's central technical and administrative staff. Its strategic location in the Chicago metropolitan area provides excellent logistical access for serving the Midwest.

Work Culture:

As an integral part of Wikoff Color, Classic Color Company fosters a culture rooted in innovation, customer-centricity, and technical proficiency. Employees, often with backgrounds in chemistry, print technology, and color science, thrive in a collaborative environment dedicated to addressing unique customer challenges and advancing ink technology across all its locations.

HQ Significance:

The Broadview headquarters is pivotal to Classic Color's mission, housing its core R&D, technical expertise, and administrative functions, while also contributing significantly to its overall production capacity. It drives innovation and ensures consistency across the company's product lines.

Values Reflected in HQ: The headquarters embodies the company's commitment to precision, quality assurance, and innovation through its dedicated laboratories and meticulous production processes. Its central role in R&D and administration highlights a focus on technical leadership and customer support.

Location:

Classic Color Company's direct manufacturing operations are based in North America (Broadview, IL; Menomonee Falls, WI; Fort Worth, TX), serving the US and Canadian markets. As a vital part of Wikoff Color Corporation, Classic Color benefits from Wikoff's established international presence, which includes facilities and partnerships in various countries. This integration allows Classic Color's specialized technologies and product expertise to be accessible to a global customer base through the parent company's extensive network. Functions supported globally via Wikoff include international sales, product distribution, technical support for multinational clients, and participation in global R&D initiatives relevant to the printing ink industry.

Street Address:

2600 S. 25th Ave.

City:

Broadview

State/Province:

IL

Country:

USA

Classic Color's Global Presence

Menomonee Falls, WI, USA

Address: N59W13500 Manhardt Dr, Menomonee Falls, WI 53051 (Co-located or integrated with Wikoff Color facility)

To enhance production capacity and provide localized manufacturing and support for Classic Color's clients in Wisconsin and nearby states, ensuring faster turnaround times and tailored service for the graphic arts industry.

Fort Worth, TX, USA

Address: Manufacturing Facility in Fort Worth, TX (Specific address details may vary, often integrated with Wikoff Color's local presence)

To serve the growing market in Texas and the Southern US, offering advanced manufacturing capabilities, reducing shipping times, and providing regionalized support for Classic Color's comprehensive range of ink and coating solutions.

Buying Intent Signals for Classic Color

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Classic Color

As of April 2025, Classic Color' leadership includes:

Geoff Peters - President and CEO, Wikoff Color Corporation
Daryl Collins - Vice President of National Sales & Regional Operations, Wikoff Color Corporation
Ben Price - Vice President of Operations, Wikoff Color Corporation
Dr. Evan Benbow - Vice President of Research & Development, Wikoff Color Corporation
Jennifer Brewer - Vice President of Finance & CFO, Wikoff Color Corporation

Investors of Classic Color

Classic Color has been backed by several prominent investors over the years, including:

Employee Stock Ownership Plan (ESOP) - Classic Color Company is part of Wikoff Color Corporation, which is 100% employee-owned.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

No major executive C-suite departures directly concerning Classic Color Company have been publicly announced in the last 12 months. Key appointments at the parent company, Wikoff Color Corporation, are relevant. For instance, Jennifer Brewer was promoted to VP of Finance & CFO for Wikoff Color in August 2023, a significant leadership update for the overall organization.

New Appointments:

Jennifer Brewer, Jennifer Brewer was promoted to Vice President of Finance & CFO at Wikoff Color Corporation, overseeing financial strategy for the entire organization including its subsidiaries like Classic Color Company.

Technology (Tech Stack) used by Classic Color

Discover the tools Classic Color uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Classic Color Email Formats and Examples

Classic Color Company, as part of Wikoff Color Corporation, primarily utilizes email addresses associated with its parent company (@wikoff.com) for most official communications. The standard Wikoff Color format is typically first.last@wikoff.com. While some legacy or specific role-based emails might exist with the @classiccolor.com domain, (e.g., for sales or site-specific contacts), @wikoff.com is more common for broader employee communication.

flast@classiccolor.com (less common) or first.last@wikoff.com (primary)

Format

bsmith@classiccolor.com (example for Classic Color specific contact) / jane.doe@wikoff.com (common example for Wikoff domain)

Example

60%

Success rate

News and media

Wikoff Color Corporation NewsAugust 2, 2023

Wikoff Color Promotes Jennifer Brewer to Vice President of Finance & CFO

Wikoff Color Corporation, parent company of Classic Color, announced the promotion of Jennifer Brewer to Vice President of Finance & CFO. Brewer, with over a decade at Wikoff, now leads the financial strategy for the 100% employee-owned company....more

Printing ImpressionsApril 15, 2024

Wikoff Color Corp. to Showcase Sustainable Ink Solutions at INFOFLEX 2024

Wikoff Color Corporation, which includes Classic Color Company, announced its participation in INFOFLEX 2024 (May 6-8, Kansas City, MO). The company will highlight its latest innovations in sustainable printing inks and coatings designed for the flexographic industry, emphasizing eco-friendly solutions....more

Wikoff Color Corporation NewsFebruary 1, 2023

Wikoff Color Acquires Braden Sutphin Ink Company Assets

Wikoff Color Corporation announced the acquisition of the assets of Braden Sutphin Ink Company related to their Chester, SC facility. This strategic move expands Wikoff Color's manufacturing capabilities and market presence in the Southeast, further strengthening the resources available to all its entities, including Classic Color....more

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