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Clarity Campaign Labs's Overview

Total employees8
HeadquartersLondon
Founded2012

Clarity Campaign Labs is the specialized division of Clarity Global focused on pioneering innovative and data-driven campaign strategies. We function as an incubator for next-generation marketing solutions, combining advanced analytics, emerging technologies, and creative excellence to deliver high-impact, measurable outcomes for our clients. Our mission is to push the boundaries of digital marketing and communications, transforming insights into actionable strategies that drive growth and brand leadership.

Where is Clarity Campaign Labs's Headquarters?

HQ Function

Serves as a central hub for strategic planning, innovation in campaign development, global coordination, and advanced analytics for Clarity Campaign Labs' initiatives.

Notable Features:

Operations are based within Fora, a modern, collaborative workspace equipped with state-of-the-art amenities, fostering a dynamic and innovative environment conducive to creative campaign development.

Work Culture:

A fast-paced, collaborative, and forward-thinking environment that champions experimentation, data-driven decision-making, and continuous learning, reflecting the 'Labs' ethos.

HQ Significance:

London's vibrant tech and media ecosystem provides an ideal setting for Clarity Campaign Labs, offering access to talent, emerging trends, and a diverse client base.

Values Reflected in HQ: The choice of a modern, flexible, and tech-enabled workspace mirrors Clarity Campaign Labs' commitment to agility, innovation, collaboration, and cutting-edge solutions.

Location:

Operating as an integral part of Clarity Global, Clarity Campaign Labs leverages a significant international footprint with offices and teams across North America, Europe, and Asia-Pacific. This global network enables the design and execution of sophisticated, data-driven campaigns that are both globally consistent and locally resonant, supporting clients' international growth ambitions with on-the-ground expertise and cutting-edge campaign technologies.

Street Address:

Fora, 2 Poly V, Thomas More Square

City:

London

State/Province:

England

Country:

United Kingdom

Clarity Campaign Labs's Global Presence

New York, NY/USA

Address: Fora, 30 Cooper Square, New York, NY 10003

Spearheads campaign innovation and execution in the North American market, facilitating localized strategies and supporting global client initiatives from the East Coast.

San Francisco, CA/USA

Address: Spaces, 95 Third Street, San Francisco, CA 94103

Drives digital marketing innovation and campaign development for the technology sector, connecting with venture capital and tech ecosystems to pilot new approaches.

Amsterdam/Netherlands

Address: WeWork, Weesperstraat 61-105, 1018 VN Amsterdam

Supports European client campaigns with localized insights and innovative digital strategies, acting as a gateway for Benelux and broader European market engagement.

Buying Intent Signals for Clarity Campaign Labs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Clarity Campaign Labs

As of April 2025, Clarity Campaign Labs' leadership includes:

Sami McCabe - Founder & CEO, Clarity Global
Alex MacLaverty - Global Chief Operating Officer, Clarity Global
Rachel Gilley - Chief Client Officer, Clarity Global
Lucy Elliott - President, Europe, Clarity Global
Jon Schubin - President, North America, Clarity Global

Investors of Clarity Campaign Labs

Clarity Campaign Labs has been backed by several prominent investors over the years, including:

Clarity Campaign Labs is a part of Clarity Global, which is a privately held agency. The company has primarily grown organically and through strategic acquisitions. Specific details about external investors are not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past year, Clarity Global has strengthened its leadership team through key promotions, such as appointing a new Global COO and a President for Europe, and strategic hires, including a President for Digital Marketing in North America, underscoring its commitment to growth and digital innovation.

New Appointments:

Alex MacLaverty, Alex MacLaverty appointed as Global Chief Operating Officer, promoted from a senior leadership role within Clarity.
Lucy Elliott, Lucy Elliott appointed as President, Europe, promoted from her previous role as UK Managing Director.
Tom Telford, Tom Telford appointed as President, Digital Marketing for North America, a new hire to bolster digital leadership.

Technology (Tech Stack) used by Clarity Campaign Labs

Discover the tools Clarity Campaign Labs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Clarity Campaign Labs Email Formats and Examples

Clarity Global, and by extension Clarity Campaign Labs, commonly utilizes standard corporate email formats. The most frequently observed pattern is [first]@clarity.global. Other formats may also be in use.

[first]@clarity.global

Format

sami@clarity.global

Example

90%

Success rate

News and media

PRovoke MediaOctober 25, 2023

Clarity Named Global Technology Agency of the Year 2023

Clarity was honored as the Global Technology Agency of the Year at the 2023 Sabre Awards by PRovoke Media. This prestigious award recognizes Clarity's outstanding work in technology communications, innovative campaigns, and significant impact for its tech clients globally....more

PRovoke MediaFebruary 27, 2024

Clarity Promotes Alex MacLaverty And Lucy Elliott To Global Roles

Clarity announced the promotion of Alex MacLaverty to global chief operating officer and Lucy Elliott to president of Europe. These leadership changes reflect the agency's ongoing global expansion and commitment to strengthening its operational and regional management....more

PRWeekFebruary 14, 2023

Clarity buys B2B digital marketing agency 3MZ

Clarity acquired 3MZ, a San Francisco-based B2B digital marketing agency. This strategic acquisition significantly boosts Clarity's digital marketing capabilities and strengthens its presence on the US West Coast, particularly for B2B technology clients....more

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