Claritas
Claritas's Overview
Claritas is a leading data-driven marketing company renowned for its consumer segmentation systems, including the flagship PRIZM® Premier. They provide audience intelligence, marketing activation platforms, and analytics solutions to help businesses understand, find, and engage their ideal customers. Claritas enables organizations to optimize marketing strategies, improve targeting precision, and measure campaign effectiveness across various industries such as retail, CPG, automotive, healthcare, and financial services. Their offerings combine demographic, psychographic, and behavioral data to deliver comprehensive market insights.
Where is Claritas's Headquarters?
HQ Function
Serves as a key operational hub, housing leadership, product development, data science, sales, and marketing teams. It's central to strategic decision-making and innovation for their U.S. and global operations.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, likely equipped with advanced data visualization tools and client engagement spaces.
Work Culture:
The work culture at Claritas emphasizes data-driven insights, technological innovation, and a client-centric approach. It fosters a collaborative environment where employees contribute to cutting-edge marketing analytics and consumer intelligence solutions.
HQ Significance:
The San Diego office is significant for its strategic role in Claritas's West Coast presence, access to tech talent, and its leadership in developing core data products and analytical methodologies.
Values Reflected in HQ: The headquarters likely reflects Claritas's core values of accuracy, innovation, client success, and data-driven decision-making through its design, technology infrastructure, and operational focus.
Location:
Claritas primarily focuses on the North American market (USA and Canada) but offers solutions and data that can be leveraged by multinational corporations for their operations within these regions. While direct international offices are limited, their data and insights are utilized by global brands to understand the North American consumer landscape. Support for international clients often involves data licensing, analytics consulting specific to North American markets, and providing software solutions accessible globally.
Street Address:
7007 Consolidated Way
City:
San Diego
State/Province:
CA
Country:
USA
Claritas's Global Presence
Cincinnati, OH, USA
Address: 312 Elm Street, Suite 1600, Cincinnati, OH 45202
Provides a strong presence in a key business hub, facilitating client relationships, talent acquisition, and supporting the development and delivery of Claritas's data and analytics solutions.
New York, NY, USA
Address: Specific address not readily available, but a presence in the New York metropolitan area.
Ensures close proximity to key clients and industry events in one of the world's largest commercial centers, fostering business development and market responsiveness.
Exton, PA, USA
Address: Specific address not readily available, likely a smaller operational or sales office.
Provides localized support and market penetration in a key commercial corridor, enhancing client accessibility and service delivery.
Buying Intent Signals for Claritas
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Claritas
As of April 2025, Claritas' leadership includes:
Investors of Claritas
Claritas has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Claritas was acquired by Audax Private Equity in November 2023. While this represents a significant ownership change, the core executive leadership team, including CEO Mike Nazzaro, largely remained in place to drive the company's next phase of growth. No other major executive hires or exits have been publicly announced in the past 12 months.
Technology (Tech Stack) used by Claritas
Discover the tools Claritas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Claritas Email Formats and Examples
Claritas commonly uses the email format of [first_initial][last]@[domain].com or [first].[last]@[domain].com. Variations may exist, but these are the most prevalent structures.
[first_initial][last]@claritas.com (e.g., jdoe@claritas.com) or [first].[last]@claritas.com (e.g. jane.doe@claritas.com)
Format
mnazzaro@claritas.com
Example
80%
Success rate
News and media
Audax Private Equity • November 2, 2023
Audax Private Equity Announces Acquisition of Claritas
Audax Private Equity announced that it has acquired Claritas, a leading data-driven marketing, and consumer segmentation firm. The investment aims to support Claritas's continued growth, innovation in data analytics, and expansion of its market intelligence solutions....more
Claritas Blog / PR Newswire • October 4, 2023
Claritas Releases New Hispanic American CulturaliConTM Report, Highlights Massive Influence of Hispanic Americans on U.S. Culture & Economy
Claritas published its 2023 Hispanic American Market Report, revealing key insights into the growing economic power and cultural influence of Hispanic Americans. The report utilizes Claritas's extensive data resources to help marketers better understand and engage this vital consumer segment....more
Claritas Blog / PR Newswire • May 9, 2023
Claritas Enhances Identity Graph with New Partnership with FullContact
Claritas announced a new partnership with FullContact to enhance its Identity Graph. This collaboration aims to improve the accuracy and reach of Claritas's audience targeting capabilities by integrating FullContact's identity resolution technology, providing marketers with more comprehensive and precise data for their campaigns....more
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