Civic Entertainment Group (CEG) is a renowned experiential marketing agency known for creating impactful brand experiences, live events, and strategic partnerships. Founded with a focus on 'marketing that matters,' CEG has worked with leading brands to connect with audiences in meaningful ways. In 2016, CEG was acquired by Endeavor and is now a key part of 160over90, Endeavor's culturally-led creative agency. While integrated, the Civic ethos of purpose-driven engagement continues to influence their work in creating memorable campaigns and activations.
Serves as a central hub for creative development, strategy, client management, and production for experiential marketing campaigns, reflecting its integration into 160over90's larger agency structure.
Modern, open-plan office space designed to foster collaboration and creativity, typical of leading creative agencies. Likely features flexible workspaces, state-of-the-art meeting rooms, and tech-enabled presentation areas.
Dynamic, fast-paced, and collaborative, emphasizing innovation and cultural relevance in brand marketing. As part of 160over90 and Endeavor, it benefits from a broad network of talent and resources, fostering a high-energy environment.
Represents a key center for Endeavor's experiential marketing capabilities in a major global market, building on Civic Entertainment Group's legacy of impactful brand activations and thought leadership.
Through its integration with 160over90 and the broader Endeavor network, Civic Entertainment Group's capabilities are supported globally. This includes delivering experiential marketing campaigns, brand strategy, creative development, event production, public relations, and talent integration across North America, Europe, Asia-Pacific, and other key international markets. The global footprint allows for culturally nuanced and localized execution of large-scale, multi-market brand initiatives, leveraging Endeavor's extensive resources and local market expertise.
200 Varick Street
New York
NY
USA
Address: 9601 Wilshire Blvd, Beverly Hills, CA 90210 (Endeavor Building)
Focuses on campaigns for entertainment, lifestyle, and technology brands prevalent on the West Coast, and tapping into local cultural trends and talent pools.
Address: Endeavor House, 1 Ariel Way, London W12 7SL
Adapts global brand strategies for European audiences, leveraging local cultural insights and managing activations across the UK and continental Europe.
Address: 123 S Broad St, Philadelphia, PA 19109 (160over90 Office)
Supports a diverse range of clients across various sectors, including education, sports, and consumer brands, with a strong East Coast presence.
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As of April 2025, CIVIC' leadership includes:
CIVIC has been backed by several prominent investors over the years, including:
In the past 12 months, key leadership appointments at the 160over90 and Endeavor level have influenced the broader organization. Notably, Jacqueline Parkes was appointed CMO for 160over90 and Endeavor Brand. Specific executive changes directly branded under 'Civic Entertainment Group' are less common due to its full integration into 160over90. General industry talent movements are ongoing.
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While Civic Entertainment Group is now fully integrated into 160over90 (an Endeavor company), historical email formats for CEG likely followed patterns such as first.last@civicentertainment.com or flast@civicentertainment.com. Current business communications primarily utilize @160over90.com or @endeavorco.com email domains. For 160over90, common formats include [first].[last]@160over90.com.
Historical CEG format: first.last@civicentertainment.com (e.g., john.doe@civicentertainment.com). Current 160over90 format: first.last@160over90.com.
Format
jane.doe@civicentertainment.com (example of historical format)
Example
55%
Success rate
Campaign US • February 12, 2024
160over90, the agency that includes the former Civic Entertainment Group, collaborated with Marriott Bonvoy on its new global brand platform 'Power of Travel,' emphasizing human connection through compelling storytelling and experiences. This aligns with CEG's historical focus on creating meaningful brand interactions....more
Adweek • October 5, 2023
160over90, the agency that includes the former Civic Entertainment Group, partnered with T-Mobile to create immersive fan experiences for the MLB Postseason, including AR activations and on-site events. This reflects the type of large-scale experiential work CEG was known for....more
Ad Age • January 24, 2024
Jacqueline Parkes has been appointed as the chief marketing officer for Endeavor’s 160over90 agency and the Endeavor brand. This strategic hire aims to bolster marketing efforts across the agency and its parent company, impacting the teams that originated from Civic Entertainment Group....more
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