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CITYROW's Overview

Total employees24
HeadquartersNew York
Founded2014

CityRow is a boutique fitness company renowned for its unique and effective low-impact, high-intensity, full-body workouts centered around rowing. Combining intervals of cardio on smart rowing machines with dynamic strength training exercises off the rower, CityRow classes aim to deliver significant results in an engaging group fitness setting. Founded with the mission to make rowing accessible and enjoyable, the company operates physical studios across the United States and also offers an at-home connected fitness experience with its own branded rowers and digital content platform, allowing users to stream classes anytime, anywhere.

Where is CITYROW's Headquarters?

HQ Function

The headquarters serves as the command center for CityRow's nationwide operations, including brand strategy, marketing, franchise development and support, digital content creation, and corporate administration.

Notable Features:

Likely a modern, energetic office space reflecting the brand's dynamic image, designed to foster collaboration and innovation among the corporate team. May include areas for testing new class programming or showcasing their at-home rower technology.

Work Culture:

CityRow's HQ likely fosters a fast-paced, passionate, and collaborative work environment. Employees are typically enthusiastic about health, wellness, and contributing to a growing fitness brand. The culture would emphasize teamwork, innovation, and a customer-first mindset.

HQ Significance:

Being headquartered in New York City provides CityRow with access to top talent in marketing, tech, and fitness, proximity to media and investment communities, and situates them in a highly competitive and trend-setting fitness market.

Values Reflected in HQ: The headquarters environment probably reflects CityRow's core values of community, strength, efficiency, and innovation, aiming to inspire its employees and drive the company's mission.

Location:

CityRow's primary operational footprint, including its physical fitness studios and corporate functions, is concentrated within the United States. They support a national network of franchised and corporate-owned studios. While their at-home rowers and digital fitness content may be accessible to a broader audience, their core business infrastructure and studio presence are US-based. International expansion of physical studios may be a future consideration but is not a primary focus currently.

Street Address:

1410 Broadway, Suite 302

City:

New York

State/Province:

NY

Country:

USA

CITYROW's Global Presence

Los Angeles, CA, USA

Address: Multiple studio locations; specific corporate regional office address not publicly listed.

To effectively serve the fitness community in Southern California, manage and support local studio operations, facilitate regional marketing initiatives, and drive brand expansion in a key metropolitan area known for its health and wellness focus.

Buying Intent Signals for CITYROW

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CITYROW

As of April 2025, CITYROW' leadership includes:

Helaine Knapp - Founder & CEO
Patrick Ryan - Chief Operating Officer
Ashley Hennings - VP of Marketing

Investors of CITYROW

CITYROW has been backed by several prominent investors over the years, including:

Elysian Park Ventures
Bertelsmann Digital Media Investments (BDMI)
GWG Ventures
Montage Ventures
Shamrock Capital Advisors
BBG Ventures
KEC Ventures
Verde Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite level executive hires or departures announced by CityRow in the past 12 months, suggesting stability in its core leadership team.

Technology (Tech Stack) used by CITYROW

Discover the tools CITYROW uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CITYROW Email Formats and Examples

CityRow likely utilizes standard professional email address formats for its employees. The most common patterns for companies of its size include [first initial][last name]@[domain] or [first name].[last name]@[domain].

[first_initial][last]@cityrow.com (e.g., jdoe@cityrow.com) or [first].[last]@cityrow.com (e.g., jane.doe@cityrow.com)

Format

hknapp@cityrow.com (speculative example for Helaine Knapp)

Example

80%

Success rate

News and media

Club IndustrySeptember 12, 2023

CityRow Opens New Studio in Las Vegas

CityRow announced the opening of its newest fitness studio in Las Vegas, Nevada. This expansion marks another step in the company's growth, bringing its signature rowing-based workouts to a new community in the Western United States....more

Athletech NewsMay 18, 2023

CityRow Unveils Next-Gen Connected Rower: The CityRow Max Rower

CityRow has launched its new CityRow Max Rower, an upgraded version of its connected fitness equipment. The new rower boasts enhanced features and technology aimed at improving the at-home workout experience and solidifying CityRow's position in the competitive connected fitness market....more

Franchise TimesOctober 19, 2022

CityRow Signs Largest Multi-Unit Franchisee Deal to Date

CityRow announced its largest multi-unit franchise agreement, which will bring 20 new locations to the Dallas-Fort Worth area over the next several years, signaling significant expansion plans for the fitness brand in Texas....more

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