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CIS Bayad Center, Inc.'s Overview

Total employees506
HeadquartersPasig City
Founded2006

CIS Bayad Center Inc. (commonly known as Bayad) is the Philippines' pioneer and largest multi-channel payment platform. A wholly-owned subsidiary of Meralco, the country's largest electric distribution utility, Bayad offers a comprehensive suite of financial services. It enables Filipinos to conveniently pay bills (utilities, credit card, telecoms, government contributions, etc.), loan amortizations, insurance premiums, school fees, online shopping, and more. With an extensive network of over 100,000 physical payment touchpoints, strong digital partnerships, and its own robust mobile app and web portal, Bayad is committed to making financial transactions more accessible, reliable, and manageable for everyone, thereby empowering Filipinos and contributing to financial inclusion in the country.

Where is CIS Bayad Center, Inc.'s Headquarters?

HQ Function

The headquarters serves as the central hub for corporate management, strategic planning, business development, marketing, technology innovation, and operational oversight for Bayad's nationwide payment network and digital platforms.

Notable Features:

Situated within the expansive Meralco Complex, the headquarters benefits from robust infrastructure and a corporate environment. The office spaces are designed to be modern and conducive to collaboration and innovation.

Work Culture:

The work culture at Bayad's HQ is dynamic, customer-centric, and forward-looking, with a strong emphasis on leveraging technology to enhance financial services and foster financial literacy. It promotes collaboration, agility, and a commitment to service excellence.

HQ Significance:

The headquarters' location within the Meralco Complex underscores its strong corporate backing and strategic alignment with one of the Philippines' largest and most established companies. It serves as the nerve center for driving Bayad's mission of expanding financial inclusion across the nation.

Values Reflected in HQ: The headquarters reflects Bayad's core values of customer focus (Pagmamalasakit), innovation (Pagkakaiba), integrity (Pagiging Marangal), collaboration (Pakikipag-ugnayan), and excellence (Pagiging Mahusay).

Location:

While CIS Bayad Center Inc.'s primary operations are focused on the Philippines, its services extend to Overseas Filipino Workers (OFWs) globally. Through strategic partnerships with international remittance companies and financial institutions, OFWs can conveniently pay for their families' bills in the Philippines and send money using Bayad's network. Bayad continually seeks to expand these international partnerships to better serve the needs of Filipinos living and working abroad, facilitating their connection and financial support to their loved ones back home.

Street Address:

Business Solutions Center, Meralco Complex, Ortigas Avenue

City:

Pasig City

State/Province:

Metro Manila

Country:

Philippines

CIS Bayad Center, Inc.'s Global Presence

Nationwide, Philippines

Address: Various locations across the Philippines (not individual corporate offices but payment centers and partner establishments)

To provide widespread accessibility for bill payments and other financial services to customers across all regions of the Philippines, ensuring convenience and reach even in remote areas.

Cebu City, Philippines (Representative Regional Hub)

Address: Specific corporate regional office addresses are not publicly listed; operations are typically coordinated through key partners or integrated with Meralco's regional infrastructure.

To support and expand Bayad's services, manage local partner relationships, and ensure operational efficiency for the payment network within a major geographical region like the Visayas.

Buying Intent Signals for CIS Bayad Center, Inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CIS Bayad Center, Inc.

As of April 2025, CIS Bayad Center, Inc.' leadership includes:

Lawrence Y. Ferrer - President and Chief Executive Officer
Francispito P. Quevedo - Chief Finance Officer & Treasurer
Dennis S. Gatuslao - Chief Commercial Officer
Jonathan A. Jimenez - Chief Information and Technology Officer
Wendell P. Labre - Chief Product and Customer Experience Officer
Maria Racela P. Ebreo - Chief Human Resources Officer
Melville M. Tiamsic - Chief Legal and Compliance Officer

Investors of CIS Bayad Center, Inc.

CIS Bayad Center, Inc. has been backed by several prominent investors over the years, including:

Manila Electric Company (Meralco)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and news releases, there have been no major, widely publicized new executive hires or departures at the C-suite level for CIS Bayad Center Inc. within the last 12 months. The current leadership team appears to be stable, focused on ongoing strategic initiatives.

Technology (Tech Stack) used by CIS Bayad Center, Inc.

Discover the tools CIS Bayad Center, Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CIS Bayad Center, Inc. Email Formats and Examples

CIS Bayad Center Inc. likely utilizes common corporate email address structures. Standard formats often include combinations of first name, last name, and initial with the company domain. For official inquiries, it is always recommended to use the contact forms or email addresses provided on their official website.

Common patterns include [first_initial][last]@bayad.com (e.g., jdelacruz@bayad.com) or [first].[last]@bayad.com (e.g., juan.delacruz@bayad.com).

Format

juan.delacruz@bayad.com

Example

70%

Success rate

News and media

Manila StandardMarch 20, 2024

CIS Bayad Center Inc. (Bayad), PEZA team up for digital payments

CIS Bayad Center Inc. partnered with the Philippine Economic Zone Authority (PEZA) to digitalize payment collections for PEZA locators and services. This collaboration aims to streamline transactions and improve the ease of doing business for companies within economic zones....more

BusinessMirrorFebruary 7, 2024

CIS Bayad Center Inc. (Bayad) expands BPI partnership for enhanced payment solutions

Bayad strengthened its collaboration with Bank of the Philippine Islands (BPI), enabling BPI account holders to conveniently pay an expanded list of bills through Bayad's extensive network and digital channels, including the BPI mobile app....more

Manila BulletinOctober 2, 2023

CIS Bayad Center Inc. (Bayad), Maya team up for wider financial inclusion

Bayad partnered with Maya (formerly PayMaya) to allow Maya users to settle payments for a broader range of billers directly through the Maya app. This leverages Bayad’s extensive biller network to enhance financial accessibility for Maya customers....more

Philstar GlobalAugust 23, 2023

CIS Bayad Center Inc. (Bayad) ties up with Petnet to boost payment services

Bayad forged a partnership with Petnet, Western Union's largest direct agent in the Philippines. This collaboration aims to expand Bayad's payment collection network by making its services available across Petnet's wide branch network nationwide....more

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