Cirkul is a beverage technology company focused on revolutionizing hydration by allowing users to customize the flavor and intensity of their water on demand. Their core product is a reusable water bottle system featuring interchangeable flavor cartridges ('Sips') inserted into a special lid. Users can adjust a dial on the lid to control the flavor intensity, ranging from plain water to fully flavored, without adding sugar, calories, or artificial colors (depending on the specific Sip). Founded with the mission to help people drink more water enjoyably and healthily, Cirkul operates primarily through a direct-to-consumer model via their website, alongside expanding retail partnerships.
Serves as the central hub for corporate operations, research and development, marketing, and primary manufacturing.
Houses significant manufacturing operations for their proprietary water bottles, lids, and flavor 'Sip' cartridges, alongside corporate offices.
Likely a fast-paced, innovative environment focused on growth, consumer product development, manufacturing efficiency, and disrupting the traditional beverage market. Emphasis on hydration, health, and customization.
The Tampa headquarters is crucial as it integrates core functions from product conception and R&D to manufacturing and fulfillment, enabling tight control over their unique product ecosystem.
Currently, Cirkul primarily focuses its sales and distribution within the United States, operating largely through its direct-to-consumer website and expanding partnerships with US-based retailers like Walmart and Bed Bath & Beyond. While manufacturing and core operations are US-based, global expansion may be a future strategic direction.
4918 W Waters Ave
Tampa
FL
USA
Address: N/A
Potential future locations would likely support logistics, distribution, or regional market expansion.
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As of April 2025, Cirkul' leadership includes:
Cirkul has been backed by several prominent investors over the years, including:
In the past year, Cirkul notably strengthened its executive team with the appointment of a President, indicating a focus on scaling operations and continued growth. No major executive departures were widely publicized during this period.
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Common email formats for companies like Cirkul often use first name initial and last name, or first name. Common variations include firstinitiallast@drinkcirkul.com or first.last@drinkcirkul.com.
[first_initial][last]@drinkcirkul.com
Format
gwaggoner@drinkcirkul.com
Example
80%
Success rate
BevNET.com • July 19, 2023
Cirkul announced the hiring of Philip Roccuzzo as its new President. Roccuzzo previously served as CEO at memorial diamond company Eterneva and joins Cirkul to help guide its rapid growth....more
PR Newswire • August 15, 2023
Cirkul launched its inaugural brand campaign titled "This Is My Water," starring NFL quarterback Derek Carr, highlighting the personalization and enjoyment aspects of its hydration system....more
NielsenIQ • January 23, 2024
NielsenIQ's 2024 Consumer Outlook report highlighted Cirkul as an example of innovation meeting consumer needs for customization and health-consciousness in the beverage sector....more
Food Dive • February 28, 2023
An article discussing Cirkul's significant growth trajectory, driven by consumer demand for personalized and healthier beverage options, noting its expansion into retail channels like Walmart....more
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