CircleUp
CircleUp's Overview
CircleUp is an innovative investment firm that leverages data science to identify and invest in promising early-stage consumer packaged goods (CPG) companies. Their proprietary technology platform, Helio, analyzes vast amounts of data to uncover emerging brands and market trends, enabling CircleUp to make more informed investment decisions and provide strategic support to portfolio companies. They aim to transform consumer investing by making it more scalable, efficient, and equitable.
Where is CircleUp's Headquarters?
HQ Function
Serves as a key registered office and hub for strategic operations, investment analysis, and technology development leadership for the Helio platform.
Notable Features:
While specific architectural details of the San Francisco office are not widely publicized, its location in a major tech and finance hub is a key feature, facilitating industry connections. The company prioritizes functional and collaborative spaces that support its data-driven mission.
Work Culture:
CircleUp cultivates an intellectually curious, data-centric, and collaborative work culture. Employees are encouraged to innovate and contribute to the mission of supporting consumer entrepreneurs. The company has increasingly adopted flexible and remote work policies, valuing talent and productivity over fixed locations.
HQ Significance:
The San Francisco registered office provides a strategic anchor in a leading global center for technology and venture capital, aligning with CircleUp's identity as a tech-forward investment firm. It facilitates access to talent, partnerships, and the broader innovation ecosystem.
Values Reflected in HQ: The choice of a San Francisco presence reflects a commitment to innovation, technology, and access to the venture capital ecosystem. The embrace of distributed work further reflects adaptability and a focus on talent.
Location:
CircleUp primarily invests in U.S.-based consumer brands. However, its Helio data platform analyzes global consumer trends and brand data, providing insights with international relevance. The firm also engages with a global network of LPs and may assist portfolio companies with international expansion strategies.
Street Address:
2325 3rd St #205
City:
San Francisco
State/Province:
CA
Country:
USA
CircleUp's Global Presence
Salt Lake City, UT, USA
Address: [Specific public street address not prominently listed; functions as a key operational hub]
Expands talent acquisition opportunities beyond the Bay Area, offers potential operational efficiencies, and supports the company's distributed team structure.
Buying Intent Signals for CircleUp
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of CircleUp
As of April 2025, CircleUp' leadership includes:
Investors of CircleUp
CircleUp has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
CircleUp's senior executive team has demonstrated stability. While internal promotions or specialized hires may occur, no major C-suite departures or external C-suite hires have been publicly announced in the last 12 months (as of May 2024). Key leaders like CEO Nick Talwar and CFO/COO Aditi Dash continue in their roles, guiding the company's strategic initiatives.
Technology (Tech Stack) used by CircleUp
Discover the tools CircleUp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CircleUp Email Formats and Examples
CircleUp likely utilizes standard professional email address patterns common in the technology and finance industries. While specific internal policies may vary, common formats usually involve combinations of an employee's first name, last name, or initials.
Common patterns include [first].[last]@circleup.com (e.g., jane.doe@circleup.com), [first_initial][last]@circleup.com (e.g., jdoe@circleup.com), and [first]@circleup.com (e.g., jane@circleup.com).
Format
jdoe@circleup.com
Example
80%
Success rate
News and media
CircleUp Insights • January 4, 2024
CircleUp news title: CircleUp Releases 'The State of CPG: 2024 Predictions & 2023 Reflections' Report
CircleUp published its annual report analyzing the consumer packaged goods (CPG) landscape, offering insights from its Helio platform on 2023 trends and providing predictions for 2024. The report covers key shifts in consumer behavior, emerging categories, and investment opportunities....more
Axios Pro Retail Deals • April 27, 2023
CircleUp news title: CircleUp closes $11.3M for consumer product fund
CircleUp announced the closing of CircleUp Capital IV, an $11.3 million fund dedicated to investing in early-stage consumer product companies. The fund will utilize CircleUp's proprietary Helio data platform to identify and support promising brands in the CPG sector....more
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