Cinnabon
Cinnabon's Overview
Cinnabon is an American chain of baked goods stores and kiosks, renowned for its signature cinnamon rolls. Founded in Seattle, Washington, in 1985 by Rich Komen and Greg Komen, Cinnabon has grown into a global phenomenon, delighting customers with its fresh, aromatic, and indulgent treats. Beyond the classic cinnamon roll, Cinnabon offers a variety of other baked goods like Center of the Roll™, CinnaSweeties™, and Cinnabon Stix™, alongside specialty beverages such as Mochalatta Chill® and CinnaPacks™ for taking the experience home. The brand operates primarily through a franchise model and is part of the Focus Brands portfolio, allowing it to reach a wide audience in malls, airports, travel plazas, and entertainment venues across numerous countries. Cinnabon's appeal lies in its high-quality ingredients, including Makara® cinnamon, its unique cream cheese frosting, and the warm, inviting bakery experience it offers customers.
Where is Cinnabon's Headquarters?
HQ Function
Serves as the central hub for Cinnabon's global operations, including brand management, marketing strategy, product innovation, franchise development and support, and overall strategic planning. It shares resources and infrastructure with other Focus Brands entities.
Notable Features:
A modern corporate office campus designed to support multiple food service brands. It likely features collaborative workspaces, state-of-the-art test kitchens for culinary innovation, and brand-centric design elements reflecting the portfolio.
Work Culture:
A dynamic and brand-focused environment, emphasizing collaboration, innovation within the quick-service restaurant (QSR) and food service sectors, and robust support for a global network of franchisees. Employees often share a passion for the Cinnabon brand and its indulgent products, contributing to a creative and driven atmosphere.
HQ Significance:
The Atlanta headquarters is crucial for maintaining brand consistency worldwide, driving growth initiatives, managing international expansion into new markets, and providing essential operational and marketing support services to Cinnabon franchisees.
Values Reflected in HQ: The headquarters likely reflects values such as operational efficiency, commitment to brand excellence, culinary innovation, fostering global collaboration, and a strong focus on franchisee success and customer satisfaction.
Location:
Cinnabon boasts a significant global presence, operating in over 50 countries worldwide, primarily through its extensive franchise network. Its global functions are managed from its Atlanta headquarters and supported by regional Focus Brands offices. These functions include international franchise development and relations, global supply chain management for its signature ingredients (like Makara® cinnamon), development of localized marketing campaigns, and rigorous oversight to ensure consistent product quality and the unique Cinnabon customer experience across diverse international markets.
Street Address:
5620 Glenridge Drive NE
City:
Atlanta
State/Province:
GA
Country:
USA
Cinnabon's Global Presence
Ealing, London, United Kingdom
Address: Focus Brands International, Westgate House, Westgate, Ealing, London, W5 1YY, UK
To spearhead market growth, ensure brand integrity, and provide localized support for Cinnabon and other Focus Brands entities within the diverse EMEA markets, adapting global strategies to regional consumer preferences and business landscapes.
Buying Intent Signals for Cinnabon
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Executive Team of Cinnabon
As of April 2025, Cinnabon' leadership includes:
Investors of Cinnabon
Cinnabon has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Cinnabon and its parent company Focus Brands have made strategic appointments to strengthen brand leadership and international growth. Key changes include a new Chief Brand Officer specifically for Cinnabon and new leadership in international development for Focus Brands.
New Appointments:
Technology (Tech Stack) used by Cinnabon
Discover the tools Cinnabon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cinnabon Email Formats and Examples
Cinnabon, as a part of Focus Brands, likely utilizes email formats consistent with its parent company's structure for corporate communications. Common patterns typically involve combinations of the employee's first name, last name, or initials. While Cinnabon-specific roles might use the @cinnabon.com domain, many corporate functions are integrated within Focus Brands, potentially using the @focusbrands.com domain.
[first_initial][last]@cinnabon.com (e.g., jdoe@cinnabon.com) or [first_initial][last]@focusbrands.com (e.g., jdoe@focusbrands.com)
Format
tbartlett@cinnabon.com
Example
75%
Success rate
News and media
PR Newswire • April 23, 2024
Cinnabon News: New Cinnabon Bakery-Inspired Cookie Dough and Frozen Breakfast Creations Are Baking Their Way To Retailers Nationwide
Cinnabon announced the launch of new retail products, including ready-to-bake cookie dough and frozen breakfast items like Frosted CinnaSweet Swirls, expanding its bakery-inspired line available in grocery stores nationwide....more
Chew Boom • February 1, 2024
Cinnabon News: Cinnabon Introduces New CinnaLove Rebrand And New Chocolate BonBites For Valentine’s Day 2024
For Valentine's Day 2024, Cinnabon launched a 'CinnaLove' campaign featuring new, limited-time Chocolate BonBites and special gifting options, encouraging fans to share the sweetness....more
QSR Magazine • November 2, 2023
Cinnabon News: Cinnabon Names Tory Bartlett Chief Brand Officer
Cinnabon appointed Tory Bartlett as its new Chief Brand Officer. Bartlett is tasked with overseeing marketing strategy, culinary innovation, and strategic growth for the iconic cinnamon roll brand....more
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