Chopard
Chopard's Overview
Chopard is a distinguished Swiss luxury watch, jewellery, and accessories manufacturer founded in 1860 by Louis-Ulysse Chopard. Since its acquisition by the German Scheufele family in 1963, Chopard has been renowned for its exceptional craftsmanship, innovative designs, and commitment to sustainable luxury. The Maison is celebrated globally for its L.U.C high-precision watch movements, the iconic Happy Diamonds collection, and its esteemed role as an official partner of the Cannes Film Festival. Chopard prides itself on its independence and family-run ethos, maintaining significant in-house production capabilities that oversee all stages from initial design to worldwide distribution.
Where is Chopard's Headquarters?
HQ Function
Global headquarters managing all corporate functions including design, R&D, production of watch components and assembly, marketing, and international sales operations. It is the nerve center for Chopard's strategic direction.
Notable Features:
Features vertically integrated production facilities, including its own gold foundry, advanced watchmaking ateliers, and jewellery workshops. The building complex is modern and purpose-built for high-tech craftsmanship and sustainable practices.
Work Culture:
A family-owned business culture emphasizing craftsmanship, quality, ethics, and discretion. Employees often share a passion for haute horlogerie and joaillerie, fostered in an environment that values long-term vision and meticulous attention to detail.
HQ Significance:
Its location in Geneva, the cradle of watchmaking, reinforces Chopard's Swiss identity and commitment to the highest standards of horological excellence. The HQ centralizes control over production and quality, key to its brand promise of 'Swiss Made' luxury.
Values Reflected in HQ: The headquarters embodies Chopard's core values: independence (family ownership, vertical integration), excellence (Swiss Made precision), creativity (on-site design studios), heritage (rooted in Swiss watchmaking), and sustainability (responsible sourcing, modern efficient building).
Location:
Chopard supports a comprehensive range of functions globally, including innovative design, vertically integrated manufacturing (primarily in Switzerland and Germany), strategic marketing, international sales, extensive distribution networks, and dedicated after-sales service. With a prestigious network of over 120 exclusive boutiques and more than 1,500 points of sale worldwide, Chopard commands a significant presence in major luxury markets across Europe, the Americas, Asia, the Middle East, and Oceania, ensuring robust global brand visibility and premier customer accessibility.
Street Address:
Rue de Veyrot 8, Case Postale 85
City:
Meyrin
State/Province:
Geneva
Country:
Switzerland
Chopard's Global Presence
Fleurier, Neuchâtel, Switzerland
Address: Chopard Manufacture, Rue des Moulins 20, 2114 Fleurier, Switzerland
Serves as a specialized center for advanced watchmaking, research, and development of in-house mechanical movements, reinforcing Chopard's technical expertise within the Swiss watchmaking industry and beyond.
Pforzheim, Baden-Württemberg, Germany
Address: Chopard Germany GmbH, Karl-Friedrich-Straße 16, 75172 Pforzheim, Germany
Supports Chopard's jewellery and watch production and serves as a key operational and distribution hub for Germany and parts of Europe, leveraging the region's rich tradition in jewellery craftsmanship.
New York, NY, USA
Address: Chopard USA Ltd., 630 Fifth Avenue, Suite 2010, New York, NY 10111, USA
Drives brand presence and commercial activities in the vital North American luxury market, catering to a discerning clientele and managing relationships with retail partners and media.
Central, Hong Kong SAR
Address: Chopard Hong Kong Limited, Suites 3201-03, 32/F, Jardine House, 1 Connaught Place, Central, Hong Kong
Strategically positioned to capitalize on the significant luxury goods demand in Asia, managing brand development, customer engagement, and expansion efforts in this high-growth region.
Buying Intent Signals for Chopard
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Chopard
As of April 2025, Chopard' leadership includes:
Investors of Chopard
Chopard has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a family-owned and operated company, Chopard is characterized by remarkable stability within its top executive leadership, primarily composed of the Scheufele family members. Major external appointments or departures at the Co-President level are infrequent. Information on senior management changes below this tier is not always broadly publicized.
Technology (Tech Stack) used by Chopard
Discover the tools Chopard uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Chopard Email Formats and Examples
Chopard commonly utilizes standard corporate email address formats, typically incorporating elements of an employee's name combined with the company's domain. While specific structures can vary by region or department, a prevalent format often involves the first initial followed by the last name, or first name separated from the last name by a period.
[first_initial][last_name]@chopard.ch or [first_name].[last_name]@chopard.com
Format
c.scheufele@chopard.com
Example
75%
Success rate
News and media
Forbes • May 20, 2024
Chopard And Julia Roberts Launch ‘Chopard Loves Cinema’ Campaign
Chopard, in collaboration with its global ambassador Julia Roberts, has unveiled a new digital campaign titled 'Chopard Loves Cinema.' The campaign comprises 12 video clips showcasing Roberts' distinctive charm and serves to reinforce Chopard's profound and enduring connection with the world of film, launched concurrently with the Cannes Film Festival....more
Jing Daily • April 26, 2024
Chopard Taps Chinese Actor Zhang Linghe as New Global Ambassador
Swiss luxury jeweler and watchmaker Chopard announced the appointment of Chinese actor Zhang Linghe as its new global brand ambassador. This strategic partnership aims to enhance Chopard's engagement with younger consumer demographics in the critical Chinese market by leveraging Zhang's considerable influence and popularity....more
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