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Choozle's Overview

Total employees60
HeadquartersDenver
Founded2012

Choozle is a self-service programmatic advertising platform designed to empower marketers and agencies with tools for efficient digital advertising campaigns. It offers access to extensive ad inventory across various channels, including display, video, mobile, and connected TV, complemented by robust targeting, data management, and reporting features. Acquired by Simpli.fi in December 2023, Choozle continues to operate as a business unit, focusing on making sophisticated ad tech accessible and user-friendly.

Where is Choozle's Headquarters?

HQ Function

Serves as the primary operational center for the Choozle business unit, including platform development, customer support, sales, and marketing efforts for the Choozle platform.

Notable Features:

Located in a modern commercial building in Denver, likely featuring contemporary office design conducive to collaboration and innovation, typical of tech-focused companies.

Work Culture:

Choozle has been recognized for its positive and empowering work culture, emphasizing collaboration, transparency, and employee growth, even as it integrates into the larger Simpli.fi organization.

HQ Significance:

The Denver location is key for accessing a strong talent pool in the tech industry and maintaining Choozle's brand identity and operational focus within the Simpli.fi structure.

Values Reflected in HQ: The headquarters' location and environment aim to reflect Choozle's values of innovation, customer-centricity, and a supportive work atmosphere.

Location:

While Choozle's primary operations are based in North America, its digital advertising platform is accessible to and utilized by marketers and agencies globally. As part of Simpli.fi, its capacity to support international campaigns and clients is further strengthened by Simpli.fi's broader operational footprint and resources.

Street Address:

2401 Blake St, Suite 300

City:

Denver

State/Province:

CO

Country:

USA

Choozle's Global Presence

Buying Intent Signals for Choozle

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Choozle

As of April 2025, Choozle' leadership includes:

Andrew Fischer - Co-founder of Choozle, Advisor at Simpli.fi
Jeffrey Finch - Co-founder of Choozle, VP, Product at Simpli.fi

Investors of Choozle

Choozle has been backed by several prominent investors over the years, including:

Growth Catalyst Partners
Great Oaks Venture Capital
Geminiauga LP
Social Starts
Stout Street Capital
Service Provider Capital
Moore Capital Management

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits3

The most significant executive event for Choozle in the past year was its acquisition by Simpli.fi in December 2023. This resulted in changes to its leadership structure, with co-founders transitioning to new roles within Simpli.fi and other executives departing.

Departures

Andrew Fischer, Role as CEO of standalone Choozle ended with acquisition by Simpli.fi; transitioned to Advisor at Simpli.fi.
Jeffrey Finch, Role as CPO of standalone Choozle ended with acquisition by Simpli.fi; transitioned to VP, Product at Simpli.fi.
Adam Woods, Adam Woods departed from his role as President of Choozle around the time of the Simpli.fi acquisition.

New Appointments:

Andrew Fischer, Andrew Fischer appointed Advisor at Simpli.fi following the acquisition of Choozle.
Jeffrey Finch, Jeffrey Finch appointed VP, Product at Simpli.fi following the acquisition of Choozle.

Technology (Tech Stack) used by Choozle

Discover the tools Choozle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Choozle Email Formats and Examples

Common email formats for Choozle employees have historically included patterns like [first]@choozle.com or [first].[last]@choozle.com. Post-acquisition by Simpli.fi, communication may also involve Simpli.fi email domains, but choozle.com addresses are likely still in use for the Choozle business unit.

[first]@choozle.com, [first].[last]@choozle.com

Format

example: emily@choozle.com or emily.jones@choozle.com

Example

70%

Success rate

News and media

Simpli.fi NewsDecember 5, 2023

Simpli.fi Acquires Choozle, a Leading Self-Service Programmatic Advertising Platform

Simpli.fi announced its strategic acquisition of Choozle, aiming to enhance its self-service programmatic advertising solutions for independent agencies and small to medium-sized businesses. Choozle is set to continue operations as a distinct business unit within Simpli.fi....more

Choozle BlogJanuary 24, 2023

Choozle Honored as One of Built In Colorado’s 2023 Best Places To Work

Choozle was recognized in Built In Colorado's 2023 Best Places To Work Awards, specifically listed as one of Colorado's Best Midsize Places to Work. This award highlighted Choozle's commitment to a positive company culture and employee satisfaction....more

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