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Choose Energy's Overview

Total employees6
HeadquartersFort Mill
Founded2008

ChooseEnergy.com is an online marketplace that empowers consumers and businesses to easily compare and switch electricity and natural gas suppliers in deregulated energy markets. The platform aims to simplify the often complex process of selecting an energy plan by providing transparent information, side-by-side comparisons of rates and providers, and user-friendly tools. Acquired by Red Ventures in 2017, ChooseEnergy.com continues to operate as a prominent brand within Red Ventures' energy portfolio, helping customers make informed energy choices and potentially save on their energy bills.

Where is Choose Energy's Headquarters?

HQ Function

Serves as the central hub for Red Ventures' portfolio of digital brands, including strategic direction, technology development, marketing, and corporate operations that support brands like Choose Energy.

Notable Features:

The Red Ventures campus near Charlotte, NC, is known for its modern amenities designed to foster creativity and employee well-being, including fitness centers, diverse food options, and collaborative workspaces. It often includes unique features like a bowling alley or basketball courts.

Work Culture:

Red Ventures fosters a dynamic, data-driven, and entrepreneurial work culture. It emphasizes innovation, continuous learning, and a results-oriented approach, encouraging employees to take ownership and contribute to the growth of its diverse brands.

HQ Significance:

The Red Ventures HQ in Fort Mill is significant as it's the nerve center for a major digital media and technology company. It provides the strategic, technological, and operational backbone for Choose Energy, enabling it to reach a wide audience and leverage advanced marketing capabilities.

Values Reflected in HQ: The headquarters' design and amenities reflect Red Ventures' values of innovation, collaboration, employee empowerment, and a performance-driven culture.

Location:

Choose Energy primarily serves customers in deregulated energy markets across various states within the United States. As a brand of Red Ventures, it benefits from the global operational infrastructure and technological expertise of its parent company. Red Ventures has a significant international presence with offices and operations in countries including the United States, the United Kingdom, and Brazil, supporting a wide array of digital businesses globally.

Street Address:

1101 Red Ventures Dr

City:

Fort Mill

State/Province:

SC

Country:

USA

Choose Energy's Global Presence

Charlotte, North Carolina, USA

Address: 900 W Morehead St, Charlotte, NC 28208 (One of Red Ventures' Charlotte offices)

Leverages the Charlotte area's growing talent pool in technology, marketing, and finance to support Red Ventures' national and international operations.

London, United Kingdom

Address: The Printworks, 139-143 Rosebery Ave, London EC1R 4RF, UK (Red Ventures UK Office)

Acts as a key center for Red Ventures' presence in the UK and European markets, focusing on digital marketing, sales, and business development.

Buying Intent Signals for Choose Energy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Choose Energy

As of April 2025, Choose Energy' leadership includes:

Ric Elias - Co-Founder & Chief Executive Officer, Red Ventures
Mark Larkin - President, Energy at Red Ventures
Shannon Spconsidine (formerly Shannon Gentry) - Vice President & GM, Energy (overseeing ChooseEnergy.com and other energy brands) at Red Ventures

Investors of Choose Energy

Choose Energy has been backed by several prominent investors over the years, including:

Kleiner Perkins (formerly Kleiner Perkins Caufield & Byers)
Iteration Ventures
Spring Creek Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive new hires or exits directly for the Choose Energy brand are not typically publicized, as leadership roles are often within the broader Red Ventures Energy division. Public information on such changes at the brand-specific level within the last 12 months is limited. Major leadership announcements usually occur at the Red Ventures corporate or divisional level.

Technology (Tech Stack) used by Choose Energy

Discover the tools Choose Energy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Choose Energy Email Formats and Examples

As Choose Energy is a brand of Red Ventures, employees working on Choose Energy initiatives typically use Red Ventures' email domain. Common corporate email formats include [first].[last]@redventures.com or [first_initial][last]@redventures.com. Historically, Choose Energy might have used @chooseenergy.com, but primary corporate communication now flows through Red Ventures.

[first].[last]@redventures.com or [first_initial][last]@redventures.com

Format

john.doe@redventures.com

Example

75%

Success rate

News and media

PR NewswireJanuary 11, 2024

Red Ventures' Energy Portfolio (incl. Choose Energy) Provides Insights into US Energy Market Trends

Red Ventures' energy division, which includes brands like SaveOnEnergy.com and ChooseEnergy.com, regularly analyzes and reports on critical trends in the U.S. energy market. These insights help consumers understand shifts in electricity and natural gas pricing, the growth of renewable energy options, and the impact of policy changes, underscoring the value these platforms provide in navigating the energy landscape....more

PR NewswireOctober 2, 2017

Red Ventures Acquires Choose Energy

Red Ventures, a digital consumer choice platform, announced its acquisition of Choose Energy, Inc., an online energy marketplace. This strategic acquisition aimed to expand Red Ventures' footprint in the rapidly growing deregulated energy sector and enhance its ability to help consumers make informed decisions about their energy providers....more

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