Choice
Choice's Overview
Choice QR is a technology company that empowers restaurants and hospitality businesses with a comprehensive suite of digital tools. Leveraging QR code technology, their platform offers features such as interactive digital menus, seamless online ordering for dine-in, takeaway, and delivery, table reservation management, and integrated payment processing. Choice QR aims to help establishments enhance operational efficiency, improve the customer experience, reduce costs, and increase revenue by adopting modern, user-friendly digital solutions. Their services are designed to be easily implementable and customizable to fit the unique needs of each food and beverage business.
Where is Choice's Headquarters?
HQ Function
Serves as the company's main administrative, strategic, and product development center. Key decisions regarding technology, business operations, and European market expansion are typically managed from here.
Notable Features:
Located in the Karlín district, a revitalized area of Prague known for its modern office spaces and growing tech community. The office likely features contemporary design conducive to collaboration and innovation, typical for a tech startup.
Work Culture:
As a tech startup, Choice QR's headquarters likely fosters a dynamic, innovative, and fast-paced work environment. Emphasis is probably placed on collaboration, agile methodologies, customer-centricity, and technological advancement.
HQ Significance:
Prague offers a strategic location in Central Europe with access to a skilled tech talent pool and a supportive ecosystem for startups, crucial for Choice QR's growth and development.
Values Reflected in HQ: The choice of a modern, dynamic district like Karlín may reflect values such as innovation, progress, adaptability, and a forward-thinking approach to business and technology.
Location:
Choice QR provides its SaaS platform to restaurants and hospitality businesses globally. While its primary physical offices are in Prague (Czech Republic) and Dubai (UAE), its digital solutions are accessible worldwide. The company actively markets its services internationally, with a focus on Europe and the MENA region, offering remote setup, customer support, and solutions adaptable to various local market needs within the food service industry.
Street Address:
Rohanské nábřeží 678/23, Karlín
City:
Prague 8
State/Province:
Prague (Hlavní město Praha)
Country:
Czech Republic
Choice's Global Presence
Dubai, United Arab Emirates
Address: Business Bay, Dubai (General Area)
To expand Choice QR's presence and market share in the rapidly digitizing MENA hospitality sector, providing localized support and building strategic partnerships in the region.
Buying Intent Signals for Choice
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Executive Team of Choice
As of April 2025, Choice' leadership includes:
Investors of Choice
Choice has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There is no publicly available information or major news coverage regarding specific executive hires or departures at Choice QR within the last 12 months. As a growing private company, leadership team changes may occur but are not always widely publicized.
Technology (Tech Stack) used by Choice
Discover the tools Choice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Choice Email Formats and Examples
Choice QR likely utilizes common professional email address formats. While not officially published, a typical structure for tech companies is [first].[last]@[domain] or [first_initial][last]@[domain].
[first].[last]@choiceqr.com
Format
support@choiceqr.com
Example
70%
Success rate
News and media
EU-Startups • November 22, 2022
Choice QR news: Prague-based Choice QR grabs €2.5 million to expand its all-in-one solution for restaurants
Choice QR, a startup based in Prague, successfully raised €2.5 million in a seed funding round. The round was led by J&T Ventures, with notable participation from Presto Ventures, Reflex Capital, and Seedstars. This capital injection is intended to further develop Choice QR's comprehensive digital platform for restaurants—which includes digital menus, ordering systems, and payment processing—and to support its expansion efforts across Europe and the MENA region....more
Tech.eu • November 21, 2022
Choice QR news: Choice QR, a Czech startup digitising restaurants, raises $2.7M
Choice QR, a Czech technology startup focused on digitizing restaurant operations, announced it has secured $2.7 million (approximately €2.5 million) in seed funding. The investment round was spearheaded by J&T Ventures and saw contributions from Presto Ventures, Reflex Capital, and Seedstars. The funds will be allocated towards enhancing its product offerings and accelerating its market expansion....more
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