HQ Function

Serves as the central hub for global operations, strategic decision-making, brand management, technology development (including its proprietary choiceADVANTAGE property management system and choiceEDGE global reservation system), franchise development, and corporate support functions.

Notable Features:

The headquarters, opened in 2023, is a state-of-the-art facility designed with sustainability in mind, targeting LEED Platinum certification. It features modern, collaborative workspaces, advanced technology infrastructure, and employee amenities such as a fitness center, café, and outdoor terraces.

Work Culture:

The work culture at Choice Hotels HQ is often described as collaborative, innovative, and focused on supporting its franchisees. There's an emphasis on leveraging technology to drive business, fostering employee growth, and community engagement.

HQ Significance:

The new headquarters signifies Choice Hotels' commitment to growth, innovation, and providing a cutting-edge environment for its employees. Its location provides access to a diverse talent pool and proximity to key industry partners and policymakers.

Values Reflected in HQ: The headquarters reflects values such as innovation, sustainability (LEED design), employee well-being, and a forward-looking approach to the hospitality industry.

Location:

Choice Hotels International supports a vast network of franchised hotels across approximately 46 countries and territories. Key functions supported globally include franchise sales and development, brand standard enforcement, international marketing campaigns, integration of global technology platforms for reservations and property management, quality assurance programs, and localized operational support for franchisees in various international markets.

Street Address:

915 Meeting Street

City:

North Bethesda

State/Province:

Maryland

Country:

USA