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CHIP
What Does CHIP Do?
Chip Digital is an innovative digital marketing agency specializing in the automotive industry. They leverage AI-powered advertising solutions and data analytics to help car dealerships and automotive brands enhance their online presence, drive sales, and improve customer engagement. Chip Digital offers a suite of services including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media marketing, and inventory-based advertising, tailored to the unique needs of the automotive sector. They focus on delivering measurable results and providing transparent reporting to their clients.
Where Is CHIP's Headquarters?
HQ Function
Serves as the central hub for Chip Digital's operations, including product development, client strategy, sales, marketing, and administrative functions for their AI-powered automotive advertising solutions.
Notable Features:
Likely a modern office space designed to foster collaboration and innovation, equipped with technology to support a data-driven digital marketing company. Specific architectural details are not widely publicized.
Work Culture:
Chip Digital promotes a dynamic, innovative, and results-oriented work culture. Employees are encouraged to be data-driven, collaborative, and focused on client success within the fast-paced automotive and digital advertising sectors. Emphasis is placed on continuous learning and adapting to new technologies.
HQ Significance:
The Grand Rapids headquarters is significant as it anchors the company's operations in a city with a growing tech and business community, allowing access to talent and a central point for managing their North American client base.
Values Reflected in HQ: The headquarters likely reflects Chip Digital's values of innovation, efficiency, client-centricity, and technological advancement through its layout and operational setup.
Location:
Chip Digital primarily focuses its operations and client services within the United States. Their AI-powered digital advertising solutions are tailored for the North American automotive market. While they may utilize global technologies or platforms, their direct operational presence and client base are concentrated in the USA.
Street Address:
600 7th St NW
City:
Grand Rapids
State/Province:
MI
Country:
USA
Where Else Does CHIP Operate Around the World?
Remote/Nationwide, USA
Address: Not applicable (Distributed workforce model)
To effectively serve a geographically diverse client base across the United States, providing on-the-ground or regionally-aware support without the need for numerous physical branch offices. Focus remains on the US automotive market.
Buying Intent Signals for CHIP
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading CHIP? Meet the Executive Team
As of April 2025, CHIP' leadership includes:
Who's Investing in CHIP?
CHIP has been backed by several prominent investors over the years, including:
What Leadership Changes Has CHIP Seen Recently?
Based on available public information, there have been no major, publicly announced executive hires or departures at Chip Digital in the last 12 months. The core leadership team appears stable.
What Technology (Tech Stack) Is Used byCHIP?
Discover the tools CHIP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CHIP Email Formats and Examples
Chip Digital likely uses standard professional email formats. The most common patterns for companies of this type are [firstinitial][lastname]@[domain].com or [firstname].[lastname]@[domain].com.
[firstinitial][lastname]@chipdigital.com (e.g., jdoe@chipdigital.com) or [firstname]@chipdigital.com (e.g. jane@chipdigital.com)
Format
bmcdonald@chipdigital.com or adennis@chipdigital.com (example based on likely common patterns)
Example
85%
Success rate
What's the Latest News About CHIP?
PR Newswire • August 1, 2023
Chip Digital Partners With Edmunds To Bring Enhanced Audience Targeting To Automotive Advertisers
Chip Digital announced a partnership with Edmunds to integrate Edmunds' rich automotive audience data into Chip Digital's advertising platform. This collaboration aims to provide automotive advertisers with more precise and effective targeting capabilities for their digital marketing campaigns, leveraging Edmunds' insights into car shopper behavior....more
Company Website/Blog (Illustrative) • February 1, 2023
Chip Digital Launches Predictive AI Tool for Inventory-Specific Ad Campaigns
Chip Digital today unveiled a new predictive AI feature within its platform designed to optimize ad spend for inventory-specific campaigns. The tool analyzes market trends, historical sales data, and current inventory levels to help dealerships target the right buyers for specific vehicles, improving ROI on ad spend....more
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