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The LEGO Group
What Does The LEGO Group Do?
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA; London, UK; Shanghai, China; and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: 'Only the best is good enough', the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
Where Is The LEGO Group's Headquarters?
HQ Function
The Billund headquarters serves as the central hub for global operations, strategic management, product design and innovation, marketing, and overall brand stewardship.
Notable Features:
The campus includes state-of-the-art, sustainable office buildings designed to foster collaboration and creativity (LEGO Campus). Nearby is the LEGO House, an interactive experience center celebrating the LEGO brick. The design emphasizes playfulness and innovation.
Work Culture:
The work culture at LEGO HQ is deeply rooted in its values of Imagination, Creativity, Fun, Learning, Caring, and Quality. It promotes a collaborative, innovative, and playful environment, encouraging employees to 'learn through play' and contribute to the mission of inspiring children.
HQ Significance:
Billund is intrinsically linked to The LEGO Group's identity and history. It's where the company was founded and the LEGO brick was invented, making it a symbol of the brand's heritage and ongoing commitment to innovation in play.
Values Reflected in HQ: The headquarters' design and atmosphere embody LEGO's core values: Imagination (innovative spaces), Creativity (collaborative environments), Fun (playful elements), Learning (spaces for development), Caring (employee well-being, sustainability), and Quality (high standards in construction and workplace environment).
Location:
The LEGO Group operates on a global scale, with its products sold in more than 130 countries. Beyond its main offices in Denmark, the USA, UK, China, and Singapore, the company has numerous regional offices, manufacturing sites (e.g., Denmark, Hungary, Czech Republic, Mexico, China, and a new factory planned in Vietnam), and a vast network of LEGO branded retail stores worldwide. This global footprint supports functions like product development, manufacturing, supply chain management, marketing, sales, digital innovation, and educational outreach, all dedicated to bringing LEGO play experiences to children and families everywhere.
Street Address:
AĚŠstvej 1
City:
Billund
State/Province:
Region of Southern Denmark
Country:
Denmark
Where Else Does The LEGO Group Operate Around the World?
London, United Kingdom
Address: LEGO Company Ltd, 8-10 New Fetter Lane, London, EC4A 1AZ, United Kingdom
To drive brand growth and market penetration in the UK and Western Europe, tailoring global strategies to local consumer preferences and retail dynamics, and managing key partnerships.
Enfield, Connecticut, USA
Address: LEGO Systems, Inc., 555 Taylor Road, Enfield, CT 06082, USA
To lead LEGO's market presence and expansion across the Americas, adapting global product and marketing strategies to meet the diverse needs of consumers in this large and dynamic region.
Shanghai, China
Address: LEGO Toy (Shanghai) Co., Ltd., Park Place Office Tower, 1601 Nanjing West Road, Jing'an District, Shanghai, China
To accelerate LEGO's growth and brand development in China, capitalizing on the increasing demand for creative and educational toys, and building strong connections with local consumers and partners.
Singapore
Address: LEGO Singapore Pte. Ltd., #13-01/04 South Beach Tower, 38 Beach Road, Singapore 189767
To foster brand growth and expand market reach across the varied cultures and economies of the APAC region, ensuring relevance and accessibility of LEGO play experiences.
Buying Intent Signals for The LEGO Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The LEGO Group? Meet the Executive Team
As of April 2025, The LEGO Group' leadership includes:
Who's Investing in The LEGO Group?
The LEGO Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has The LEGO Group Seen Recently?
The LEGO Group has maintained a stable C-suite in the past 12 months, with no major publicly announced high-profile hires or departures directly within the core executive leadership team. Key leaders continue in their established roles, guiding the company's global strategy and innovation in play.
What Technology (Tech Stack) Is Used byThe LEGO Group?
Discover the tools The LEGO Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The LEGO Group Email Formats and Examples
The LEGO Group commonly uses the email format of [first].[last]@[lego.com] for its employees. This is a standard corporate email structure that allows for relatively easy communication if you know an employee's name. Variations might exist for specific departments or regions, but this is the most widely recognized format.
[first].[last]@lego.com
Format
firstname.lastname@lego.com
Example
85%
Success rate
What's the Latest News About The LEGO Group?
LEGO.com Newsroom • March 12, 2024
The LEGO Group grew revenue and market share in 2023 despite tough toy market
The LEGO Group reported a 2% revenue increase to DKK 65.9 billion for the full year 2023, outperforming a declining global toy market. Consumer sales grew 3%, and operating profit stood at DKK 17.1 billion, showcasing resilience and strong brand appeal....more
LEGO.com Newsroom • October 5, 2023
The LEGO Group and Nintendo reveal LEGO® Animal Crossing™ sets arriving in March 2024
The LEGO Group, in collaboration with Nintendo, announced a new line of LEGO® Animal Crossing™ sets. Scheduled for release in March 2024, these sets allow fans to build and customize their own worlds inspired by the popular video game series, fostering creative storytelling....more
LEGO.com Newsroom (Annual Report 2023) • March 12, 2024
LEGO Group Boosts Sustainability Investment by 60% in 2023
As part of its 2023 annual results, The LEGO Group announced a significant 60% increase in spending on environmental initiatives compared to 2022. This underscores its ongoing commitment to sustainability, including developing more sustainable materials and reducing its carbon footprint....more
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