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Cheil Worldwide's Overview

Total employees3024
HeadquartersSeoul
Founded1973

Cheil Worldwide Inc. is a global marketing solutions company headquartered in Seoul, South Korea, and part of the Samsung Group. Founded in 1973, it has grown into one of the world's largest advertising agency networks. Cheil offers a full suite of marketing services including advertising, digital transformation, media, retail experience, PR, and experiential marketing. Known for its data-driven creativity and innovative campaigns, Cheil serves a diverse range of clients globally, with a strong historical connection to Samsung Electronics.

Where is Cheil Worldwide's Headquarters?

HQ Function

The Seoul headquarters serves as the central command for Cheil's global network, driving strategy, innovation, creative excellence, and overseeing operations across its international offices.

Notable Features:

The headquarters, often referred to as the Cheil Building, is a modern architectural structure designed to foster creativity and collaboration among its employees. It likely features open-plan workspaces, advanced technology infrastructure, and dedicated areas for creative brainstorming and client presentations.

Work Culture:

The work culture at Cheil's HQ is typically dynamic, fast-paced, and innovation-focused, reflecting the nature of the advertising industry and its Korean roots. Emphasis is placed on creativity, technological integration, and delivering impactful results for global clients.

HQ Significance:

Its location in Seoul underscores its Korean origin and close ties with Samsung, while also serving as a strategic base for its expansive operations across Asia and globally. It's the birthplace of many award-winning campaigns.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, creativity, global connectivity, technological advancement, and a commitment to client success.

Location:

Cheil Worldwide Inc. maintains a significant global presence with approximately 46 offices and 8 affiliates in around 43 countries. This extensive network enables the company to support a wide array of functions globally, including creative development, strategic planning, digital marketing, media buying and planning, retail and experiential marketing, public relations, and data analytics. Their global footprint allows for localized campaign execution while maintaining a cohesive global brand strategy for multinational clients.

Street Address:

16-9, Hannam-daero 27-gil, Yongsan-gu

City:

Seoul

State/Province:

Country:

South Korea

Cheil Worldwide's Global Presence

New York, NY, USA

Address: Multiple locations, e.g., Barbarian (a Cheil company) is at 250 Hudson St, New York, NY 10013. Cheil USA also has a significant presence.

To lead creative and strategic initiatives in the competitive North American market, leveraging local talent and insights.

London, United Kingdom

Address: 1st Floor, Bankside 2, 100 Southwark Street, London, SE1 0SW, UK

To drive growth and innovation in the European market, adapting global strategies to local European cultures and consumer behaviors.

Beijing, China

Address: Cheil PengTai, 10/F, Tower A, Ocean International Center, No.56 East 4th Ring Middle Road, Chaoyang District, Beijing, China

To cater to the rapidly evolving Chinese market, with a strong emphasis on digital innovation and social media engagement.

Gurugram, Haryana, India

Address: Plot No. 71, Sector 44, Gurugram, Haryana 122003, India

To tap into the growing Indian market and serve as a strategic hub for operations in South-West Asia, delivering localized and culturally relevant campaigns.

Buying Intent Signals for Cheil Worldwide

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cheil Worldwide

As of April 2025, Cheil Worldwide' leadership includes:

Jeongkeun Yoo (JK Yoo) - President and Chief Executive Officer
Pully Chau - CEO, Cheil Greater China
SukHoon Chang (SH Chang) - Chief Financial Officer
Malcolm Poynton - Global Chief Creative Officer
Carlos Limseob Chung - CEO, Cheil India (South West Asia Regional HQ)

Investors of Cheil Worldwide

Cheil Worldwide has been backed by several prominent investors over the years, including:

Samsung Group (Major Shareholder)
Publicly Traded on Korea Exchange (KRX: 030000)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Cheil Worldwide continues to evolve its leadership team to navigate the dynamic global marketing landscape. Recent announcements indicate strategic appointments to strengthen regional capabilities and creative leadership.

New Appointments:

Minna Rhee, Minna Rhee was appointed as Head of Cheil NORAM, tasked with overseeing and expanding operations across the North American market.

Technology (Tech Stack) used by Cheil Worldwide

Discover the tools Cheil Worldwide uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cheil Worldwide Email Formats and Examples

Cheil Worldwide Inc. appears to utilize a few common email formats for its employees globally. The most prevalent seems to be a combination of first name and last name, or first initial and last name.

[first].[last]@cheil.com or [firstinitial][last]@cheil.com

Format

jane.doe@cheil.com or jdoe@cheil.com

Example

80%

Success rate

News and media

Campaign Brief AsiaMay 7, 2024

Cheil Worldwide Inc. wins Gold, Silver and Bronze at New York Festivals Advertising Awards 2024

Cheil Worldwide secured multiple accolades at the New York Festivals Advertising Awards 2024, including Gold for 'TRY GALAXY FOLD EXPERIENCE', Silver for 'THE SOUND-AD', and Bronze for 'SEOUL MARU 2023 PUBLIC ART: SEOUL LIGHT'. These awards highlight Cheil's creative excellence in innovative campaigns....more

Ad AgeFebruary 29, 2024

Cheil Worldwide Names New North America Lead Minna Rhee

Cheil Worldwide appointed Minna Rhee as its new head of North America. Rhee, previously at Cheil-owned agency Barbarian, will oversee Cheil USA, Canada, Mexico, Barbarian and McKinney, aiming to drive growth and integration across the region....more

Branding in AsiaApril 11, 2024

Cheil India Appoints Neeraj Bassi as Chief Growth Officer

Cheil India has appointed Neeraj Bassi as its Chief Growth Officer. Bassi will be responsible for spearheading the agency's growth trajectory by leading new business acquisitions and strategic partnerships....more

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