Cheil Worldwide Inc. is a global marketing solutions company headquartered in Seoul, South Korea, and part of the Samsung Group. Founded in 1973, it has grown into one of the world's largest advertising agency networks. Cheil offers a full suite of marketing services including advertising, digital transformation, media, retail experience, PR, and experiential marketing. Known for its data-driven creativity and innovative campaigns, Cheil serves a diverse range of clients globally, with a strong historical connection to Samsung Electronics.
The Seoul headquarters serves as the central command for Cheil's global network, driving strategy, innovation, creative excellence, and overseeing operations across its international offices.
The headquarters, often referred to as the Cheil Building, is a modern architectural structure designed to foster creativity and collaboration among its employees. It likely features open-plan workspaces, advanced technology infrastructure, and dedicated areas for creative brainstorming and client presentations.
The work culture at Cheil's HQ is typically dynamic, fast-paced, and innovation-focused, reflecting the nature of the advertising industry and its Korean roots. Emphasis is placed on creativity, technological integration, and delivering impactful results for global clients.
Its location in Seoul underscores its Korean origin and close ties with Samsung, while also serving as a strategic base for its expansive operations across Asia and globally. It's the birthplace of many award-winning campaigns.
Cheil Worldwide Inc. maintains a significant global presence with approximately 46 offices and 8 affiliates in around 43 countries. This extensive network enables the company to support a wide array of functions globally, including creative development, strategic planning, digital marketing, media buying and planning, retail and experiential marketing, public relations, and data analytics. Their global footprint allows for localized campaign execution while maintaining a cohesive global brand strategy for multinational clients.
16-9, Hannam-daero 27-gil, Yongsan-gu
Seoul
South Korea
Address: Multiple locations, e.g., Barbarian (a Cheil company) is at 250 Hudson St, New York, NY 10013. Cheil USA also has a significant presence.
To lead creative and strategic initiatives in the competitive North American market, leveraging local talent and insights.
Address: 1st Floor, Bankside 2, 100 Southwark Street, London, SE1 0SW, UK
To drive growth and innovation in the European market, adapting global strategies to local European cultures and consumer behaviors.
Address: Cheil PengTai, 10/F, Tower A, Ocean International Center, No.56 East 4th Ring Middle Road, Chaoyang District, Beijing, China
To cater to the rapidly evolving Chinese market, with a strong emphasis on digital innovation and social media engagement.
Address: Plot No. 71, Sector 44, Gurugram, Haryana 122003, India
To tap into the growing Indian market and serve as a strategic hub for operations in South-West Asia, delivering localized and culturally relevant campaigns.
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As of April 2025, Cheil Worldwide' leadership includes:
Cheil Worldwide has been backed by several prominent investors over the years, including:
Cheil Worldwide continues to evolve its leadership team to navigate the dynamic global marketing landscape. Recent announcements indicate strategic appointments to strengthen regional capabilities and creative leadership.
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Cheil Worldwide Inc. appears to utilize a few common email formats for its employees globally. The most prevalent seems to be a combination of first name and last name, or first initial and last name.
[first].[last]@cheil.com or [firstinitial][last]@cheil.com
Format
jane.doe@cheil.com or jdoe@cheil.com
Example
80%
Success rate
Campaign Brief Asia • May 7, 2024
Cheil Worldwide secured multiple accolades at the New York Festivals Advertising Awards 2024, including Gold for 'TRY GALAXY FOLD EXPERIENCE', Silver for 'THE SOUND-AD', and Bronze for 'SEOUL MARU 2023 PUBLIC ART: SEOUL LIGHT'. These awards highlight Cheil's creative excellence in innovative campaigns....more
Ad Age • February 29, 2024
Cheil Worldwide appointed Minna Rhee as its new head of North America. Rhee, previously at Cheil-owned agency Barbarian, will oversee Cheil USA, Canada, Mexico, Barbarian and McKinney, aiming to drive growth and integration across the region....more
Branding in Asia • April 11, 2024
Cheil India has appointed Neeraj Bassi as its Chief Growth Officer. Bassi will be responsible for spearheading the agency's growth trajectory by leading new business acquisitions and strategic partnerships....more
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