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Cheaper Than Dirt's Overview

Total employees73
HeadquartersFort Worth
Founded1993

Cheaper Than Dirt! is a prominent American online retailer specializing in firearms, ammunition, gun parts, accessories, and outdoor sporting goods. Known for its extensive inventory and competitive pricing, the company serves a wide range of customers, from sport shooters and hunters to firearm enthusiasts and preparedness-minded individuals. They operate primarily through their e-commerce website, supported by physical retail presence and distribution facilities.

Where is Cheaper Than Dirt's Headquarters?

HQ Function

The headquarters houses corporate offices for management, marketing, IT, customer service, and merchandising, as well as extensive warehousing and fulfillment operations for its national e-commerce business. A retail store is also co-located at this facility.

Notable Features:

Significant warehousing capacity to store a vast inventory of products, integrated with modern logistics and order fulfillment systems. Office spaces designed to support a large e-commerce operation.

Work Culture:

A fast-paced, customer-focused environment driven by e-commerce demands. Employees often have a strong interest and knowledge in firearms, hunting, and outdoor activities. Emphasis on efficiency, accuracy in fulfillment, and adherence to regulatory compliance.

HQ Significance:

The Fort Worth headquarters is the nerve center for Cheaper Than Dirt!'s nationwide operations, crucial for its online retail success, inventory management, and customer order fulfillment across the United States.

Values Reflected in HQ: The headquarters' operations likely reflect values such as efficiency, customer satisfaction, comprehensive product availability, and a commitment to the shooting sports and outdoor lifestyle, within a framework of legal and regulatory compliance.

Location:

Cheaper Than Dirt! primarily serves customers across the United States through its robust e-commerce platform and retail locations in Texas. Due to the nature of its products (firearms and ammunition), international sales and a physical global presence are significantly restricted by federal and international regulations. Its main operational focus and market are domestic.

Street Address:

2520 Berner St

City:

Fort Worth

State/Province:

Texas

Country:

USA

Cheaper Than Dirt's Global Presence

Fort Worth, Texas, USA

Address: 2300 N Main St, Fort Worth, TX 76164

Serves the Dallas-Fort Worth metroplex and surrounding areas, offering in-person sales, product expertise, and firearm transfer services for local customers.

Buying Intent Signals for Cheaper Than Dirt

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cheaper Than Dirt

As of April 2025, Cheaper Than Dirt' leadership includes:

Michael Tenny - Chief Executive Officer
Roberta Wilson - Chief Merchandising Officer

Investors of Cheaper Than Dirt

Cheaper Than Dirt has been backed by several prominent investors over the years, including:

Cheaper Than Dirt! is a privately held company, and information regarding its specific investors is not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Public information regarding executive new hires or exits at Cheaper Than Dirt! in the last 12 months is limited, which is common for privately held companies. No major announcements have been widely publicized.

Technology (Tech Stack) used by Cheaper Than Dirt

Discover the tools Cheaper Than Dirt uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cheaper Than Dirt Email Formats and Examples

Cheaper Than Dirt! commonly uses the email format combining the first initial and last name. Other formats may exist but are less common.

[first_initial][last]@cheaperthandirt.com

Format

jdoe@cheaperthandirt.com

Example

85%

Success rate

News and media

The Shooter's Log (Cheaper Than Dirt! Official Blog)February 5, 2024

Cheaper Than Dirt! Highlights the Best New Guns and Gear of SHOT Show 2024

Cheaper Than Dirt!'s official blog, The Shooter's Log, published its annual roundup of the most exciting new firearms, ammunition, optics, and accessories unveiled at the SHOT Show. The article provides insights for enthusiasts on upcoming trends and product releases in the shooting sports industry....more

Cheaper Than Dirt! WebsiteOngoing

Cheaper Than Dirt! Regularly Publishes Product Reviews and Industry News

Cheaper Than Dirt! maintains an active blog, 'The Shooter's Log,' providing customers with ongoing content including firearm reviews, hunting tips, shooting advice, legislative updates, and information on new products available on their e-commerce platform....more

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