Charmant Group is a world-renowned leader in the design, manufacturing, and distribution of high-quality optical frames and sunglasses. Founded in Japan in 1956, the company is celebrated for its pioneering work with titanium and other advanced materials, leading to exceptionally comfortable, durable, and stylish eyewear. Charmant manages a diverse portfolio including its house brands like Charmant Titanium Perfection, Charmant Z, and Minamoto, alongside licensed international fashion brands such as Elle, Esprit, and Strellson. With a strong global presence, Charmant Group serves opticians and consumers in over 100 countries, emphasizing precision, quality, and sophisticated design in every product.
Global headquarters overseeing R&D, advanced manufacturing techniques, global strategy, brand management, and corporate governance.
Located in an area famed for its eyewear craftsmanship, the HQ likely incorporates advanced R&D labs, state-of-the-art manufacturing facilities for high-precision titanium processing, and design studios. It may also feature showrooms displaying its rich history and product innovations.
A blend of traditional Japanese dedication to precision, quality (monozukuri), and continuous improvement (kaizen), combined with a modern, global outlook. Emphasis on teamwork, long-term vision, and meticulous attention to detail.
The Sabae headquarters is pivotal as it's the birthplace of Charmant's technological innovations, especially in titanium eyewear, and the hub for its global operations. Its location in Japan's eyewear heartland reinforces its commitment to quality and craftsmanship.
Charmant Group supports its worldwide operations through an extensive network of subsidiaries and sales offices across Asia, Europe, and the Americas. Key functions supported globally include R&D, design, manufacturing, quality control, marketing, sales, and distribution, ensuring their eyewear reaches customers in over 100 countries.
6 Daini Chihyo
Sabae City
Fukui Prefecture
Japan
Address: 800 Apgar Drive, Somerset, NJ 08873, USA
To strategically manage and grow Charmant's brand presence and market share across the diverse eyewear markets in the Americas, adapting global products and marketing for local consumer needs.
Address: Liebigstrasse 10, 85757 Karlsfeld (Munich), Germany
To effectively serve the European optical market, ensuring brand visibility, product availability, and tailored services to meet the specific demands of European retailers and consumers.
Address: Unit 01-07, 20/F, Millennium City 3, 370 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong
To coordinate Charmant's activities in the rapidly growing Asia-Pacific markets, managing distribution networks and adapting brand strategies for diverse cultural and economic landscapes.
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As of April 2025, CHARMANT Group' leadership includes:
CHARMANT Group has been backed by several prominent investors over the years, including:
Specific executive new hires or exits at Charmant Group are not broadly publicized in global English-language news channels, typical for privately held Japanese companies. Major leadership changes are usually communicated through official company channels or specialized industry publications.
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Charmant Group likely uses standardized corporate email formats. Common patterns for international Japanese companies include [first_initial][last]@[domain] or [first].[last]@[domain]. The primary domain is charmant.com, but regional domains like charmant.co.jp or charmant.de might also be in use for specific offices.
[first_initial][last]@charmant.com (e.g., jdoe@charmant.com) or [first].[last]@charmant.com (e.g., john.doe@charmant.com)
Format
khorikawa@charmant.com (example, based on typical format for President Kaoru Horikawa)
Example
70%
Success rate
charmant.com • April 17, 2023
The CHARMANT Group's 'Minamoto' eyewear collection, which embodies Japanese craftsmanship and heritage, has been honored with the prestigious iF DESIGN AWARD 2023. This award recognizes the collection's exceptional design quality and innovation....more
VisionPlus Mag • February 1, 2024
Charmant Group has launched its Autumn/Winter 2023 Esprit eyewear collection, featuring contemporary designs that reflect the brand's vibrant and youthful spirit. The collection offers a range of optical frames and sunglasses with modern aesthetics and comfortable fits....more
Invision Magazine • September 12, 2023
Charmant Group has introduced a new eyewear style for its licensed brand ELLE, model EL13549. The design aims to capture the Parisian chic and modern elegance associated with the ELLE brand, offering a fashionable option for consumers....more
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