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Charlotte's Web's Overview

Total employees232
HeadquartersDenver
Founded2014

Charlotte's Web is a market-leading wellness company specializing in hemp-derived CBD products. Founded by the Stanley Brothers in Colorado, the company gained international recognition for its proprietary hemp genetics and the story of Charlotte Figi, a young girl whose life was profoundly impacted by their extract. Charlotte's Web is committed to product quality, safety, consistency, and social responsibility. They offer a wide range of products including CBD oils, gummies, capsules, and topicals, all derived from U.S.-grown hemp. Their mission is 'to unleash the healing powers of botanicals with compassion and science, benefiting the planet and all who live upon it.'

Where is Charlotte's Web's Headquarters?

HQ Function

The Denver headquarters serves as the central hub for corporate strategy, executive leadership, marketing, finance, legal, and administrative operations.

Notable Features:

Located in a prominent downtown Denver office building, offering modern facilities and access to the city's business ecosystem. The choice of Denver reflects its proximity to its cultivation and manufacturing operations elsewhere in Colorado.

Work Culture:

A mission-driven and innovative culture focused on wellness, natural health, and scientific advancement. Employees are often passionate about the company's products and their positive impact on consumers' lives, reflecting the legacy of its founding.

HQ Significance:

The headquarters centralizes decision-making for a company navigating the complex and evolving regulatory landscape of the CBD industry, while driving product innovation and market expansion.

Values Reflected in HQ: The headquarters' operations embody the company's core values of quality, consistency, trust, and a pioneering spirit in the natural wellness sector.

Location:

Charlotte's Web primarily focuses on the U.S. market, where its products are widely distributed through e-commerce and retail channels. The company also has a significant presence in Canada (listed on the TSX as CWEB) and has expanded into other international markets including the United Kingdom and Israel through strategic partnerships and distribution agreements. Its global functions support international sales, market development, regulatory navigation, and brand building in regions where CBD is legally permissible.

Street Address:

1801 California Street, Suite 4750

City:

Denver

State/Province:

Colorado

Country:

USA

Charlotte's Web's Global Presence

Louisville, Colorado, USA

Address: 700 Tech Court, Louisville, CO 80027, USA

Supports key operations within Colorado, the heart of the company's cultivation, manufacturing, and research efforts.

Toronto, Ontario, Canada

Address: Not publicly listed for a general office; likely a registered agent or investor relations contact point.

Facilitates access to the Canadian CBD market, engagement with Canadian investors, and adherence to Canadian regulations.

Buying Intent Signals for Charlotte's Web

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Charlotte's Web

As of April 2025, Charlotte's Web' leadership includes:

Jacques Tortoroli - Chief Executive Officer & Director
Jessica Saxton - Chief Financial Officer
Jared Stanley - Chief Operating Officer & Co-Founder
Reed Damon - Chief Marketing Officer

Investors of Charlotte's Web

Charlotte's Web has been backed by several prominent investors over the years, including:

BAT (British American Tobacco - via a strategic investment)
The Stanley Brothers (Founders & significant shareholders)
Various institutional and retail investors (as a publicly traded company: CWBHF on OTCQX, CWEB on TSX)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past year, Charlotte's Web has focused on solidifying its leadership team. Key movements include Jacques Tortoroli's confirmation as permanent CEO and the appointment of Reed Damon as CMO, signaling a push for enhanced market strategy. These changes aim to steer the company through the dynamic CBD market.

New Appointments:

Jacques Tortoroli, Jacques Tortoroli appointed permanent CEO after serving in an interim capacity.
Reed Damon, Reed Damon joined Charlotte's Web as the new Chief Marketing Officer.

Technology (Tech Stack) used by Charlotte's Web

Discover the tools Charlotte's Web uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Charlotte's Web Email Formats and Examples

Charlotte's Web most commonly uses the email format of the first initial followed by the last name. Other formats might exist but are less common.

f[last]@charlottesweb.com

Format

jtortoroli@charlottesweb.com

Example

80%

Success rate

News and media

New Cannabis VenturesMarch 27, 2024

Charlotte's Web Q4 Revenue Declines 18% to $15.9 Million

Charlotte's Web Holdings reported its Q4 and full-year 2023 financial results, with Q4 revenue at $15.9 million, down 18% year-over-year. The company cited market conditions and highlighted cost management efforts and strategic initiatives for 2024....more

GlobeNewswireNovember 2, 2023

Charlotte's Web Announces Closing of Strategic Investment by BAT

Charlotte's Web Holdings, Inc. announced the closing of a CAD $56.8 million (approximately USD $41.4 million) strategic investment from a subsidiary of British American Tobacco (BAT), aimed at advancing its science-backed CBD products and expanding market reach....more

PR NewswireSeptember 7, 2023

Charlotte's Web Appoints Reed Damon as Chief Marketing Officer

Charlotte's Web Holdings, Inc. announced the appointment of Reed Damon as its new Chief Marketing Officer (CMO). Damon brings extensive experience from consumer packaged goods and beverage industries to lead the company's brand and marketing strategies....more

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