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CharacterStrong's Overview

Total employees115
HeadquartersPuyallup
Founded2016

CharacterStrong is an organization dedicated to creating more compassionate and connected school communities through research-based social-emotional learning (SEL) and character development. They provide comprehensive PreK-12 curricula, professional development for educators, and practical resources designed to equip students with essential life skills. Their programs aim to improve student well-being, build positive relationships, and foster supportive learning environments by focusing on skills like kindness, respect, resilience, and empathy.

Where is CharacterStrong's Headquarters?

HQ Function

Serves as the primary administrative and strategic center for curriculum development, training coordination, customer support, and operational management.

Notable Features:

As their primary address is a PO Box, specific details about physical office facilities are not publicly emphasized, suggesting a flexible or distributed operational model focused on service delivery rather than a landmark physical presence.

Work Culture:

The work culture at CharacterStrong is likely mission-driven, collaborative, and passionate, reflecting their focus on empathy, positive psychology, and educational impact. Employees are probably deeply committed to improving student lives.

HQ Significance:

The Puyallup base, even if largely administrative, represents the heart of CharacterStrong's dedication to providing accessible and impactful SEL resources to schools nationwide.

Values Reflected in HQ: The focus on widespread impact and resource accessibility over a large physical headquarters likely reflects values of practicality, mission-focus, and efficiency in resource allocation towards their educational goals.

Location:

While CharacterStrong's primary operational focus is within the United States and Canada, their digital curricula and resources are accessible globally. They support a wide network of schools across North America and have seen interest from international schools looking to implement effective SEL and character development programs. Functions supported include digital resource access, virtual trainings, and online community support.

Street Address:

PO Box 73363

City:

Puyallup

State/Province:

WA

Country:

USA

CharacterStrong's Global Presence

Distributed (Remote, USA)

Address: N/A - Team members operate remotely across various locations.

To provide localized and responsive support, training, and partnership development to schools and districts nationwide, ensuring their programs are effectively implemented and tailored to diverse educational communities.

Buying Intent Signals for CharacterStrong

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CharacterStrong

As of April 2025, CharacterStrong' leadership includes:

Houston Kraft - Co-Founder & CEO
John Norlin - Co-Founder & Chief Strategy Officer
Bryan Slater - Chief Operating Officer
Dr. Clayton Cook - Chief Development Officer
Lauren Glick - Chief Marketing Officer

Investors of CharacterStrong

CharacterStrong has been backed by several prominent investors over the years, including:

The Rise Fund (TPG's global impact investing platform)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

CharacterStrong has maintained stability in its core executive team. Information on minor changes below executive leadership level is not consistently publicized. The most significant recent strategic leadership addition was Dr. Clayton Cook, a prominent SEL researcher, though this was slightly over 12 months ago, his impact continues.

Technology (Tech Stack) used by CharacterStrong

Discover the tools CharacterStrong uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CharacterStrong Email Formats and Examples

CharacterStrong likely utilizes common professional email formats. Based on industry standards and typical company practices, email addresses for CharacterStrong employees are probably structured using the employee's name followed by the company domain.

[first].[last]@characterstrong.com or [first_initial][last]@characterstrong.com

Format

jane.doe@characterstrong.com

Example

80%

Success rate

News and media

EdSurgeJuly 12, 2022

CharacterStrong Receives Majority Investment from TPG's The Rise Fund

TPG's The Rise Fund, its global impact investing platform, announced a majority investment in CharacterStrong, a provider of social-emotional learning curriculum for K-12 schools. The investment aims to help CharacterStrong expand its reach and impact....more

CharacterStrong BlogOctober 26, 2023

CharacterStrong Announces New PreK-5 Curriculum: PurposeFull People

CharacterStrong launched 'PurposeFull People,' a new comprehensive, research-based PreK-5 curriculum. It is designed to seamlessly integrate social-emotional learning and character development into daily classroom instruction, featuring engaging lessons and activities....more

PR NewswireFebruary 15, 2023

CharacterStrong and The Hope Scale Collaborate to Bring Hope Science to K-12 Education

CharacterStrong announced a collaboration with Dr. Chan Hellman and The Hope Scale team to integrate the science of hope into its SEL offerings, aiming to equip educators and students with tools to foster hope and resilience....more

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