Char-Broil
Char-Broil's Overview
Char-Broil is one of America's oldest and most respected outdoor cooking brands. Since its founding in 1948, the company has been a pioneer in grill design and innovation, offering a wide range of gas, charcoal, and electric grills, as well as smokers, fryers, and related accessories. Known for making grilling accessible and enjoyable for everyone, Char-Broil focuses on delivering high-performance, durable, and feature-rich products at a great value to consumers worldwide. It is a brand of W.C. Bradley Co.
Where is Char-Broil's Headquarters?
HQ Function
The W.C. Bradley Co. headquarters in Columbus serves as the central hub for strategic direction, product development, marketing, sales, and operations for its portfolio of brands, including Char-Broil.
Notable Features:
The W.C. Bradley Co. campus is a significant corporate presence in Columbus. While specific architectural details of the main administrative buildings are not widely publicized, the company has invested in modern facilities and contributed to local development, including the revitalization of historic properties in the area.
Work Culture:
As part of W.C. Bradley Co., a company with a long history and family influence, the work culture supporting Char-Broil likely emphasizes values such as integrity, community involvement, employee well-being, and a commitment to quality and innovation. It fosters a collaborative environment focused on brand growth and leadership in the outdoor cooking market.
HQ Significance:
The Columbus, GA headquarters is significant as the nerve center for W.C. Bradley Co. and the Char-Broil brand, driving innovation, managing global operations, and upholding a legacy in American manufacturing and consumer goods. It represents a major employer and a company with deep historical roots in the community.
Values Reflected in HQ: The headquarters' operations and environment likely reflect W.C. Bradley Co.'s core values: 'Integrity, People, Excellence, Stewardship, and Trust,' which guide the strategies and development for brands like Char-Broil.
Location:
Char-Broil products are sold extensively across North America (USA and Canada), Latin America, Europe, Australia, and parts of Asia. This global reach is supported by a network of international offices (like in Germany for Europe), dedicated distribution partners, and robust supply chain operations managed by its parent company, W.C. Bradley Co., to cater to diverse international markets and consumer demands for outdoor cooking products.
Street Address:
1 W Bradley Park Dr
City:
Columbus
State/Province:
Georgia
Country:
USA
Char-Broil's Global Presence
Hamburg, Germany
Address: Kühnehöfe 3, 22761 Hamburg, Germany (Char-Broil & Dancook Europe GmbH)
To expand Char-Broil's market presence and brand recognition in Europe, catering to the specific needs and trends of European outdoor cooking enthusiasts.
Hong Kong, China
Address: Unit 901, 9/F, The Hong Kong Club Building, 3A Chater Road, Central, Hong Kong (W.C. Bradley Co. Far East Ltd.)
To ensure efficient and high-quality production and sourcing from Asian manufacturing partners, supporting Char-Broil's global supply chain.
Buying Intent Signals for Char-Broil
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Executive Team of Char-Broil
As of April 2025, Char-Broil' leadership includes:
Investors of Char-Broil
Char-Broil has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced executive hires or exits specifically for Char-Broil branded leadership have been identified in the last 12 months. Executive movements, if any, are typically managed within the parent company, W.C. Bradley Co., and may not always be publicly disclosed at the brand level.
Technology (Tech Stack) used by Char-Broil
Discover the tools Char-Broil uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Char-Broil Email Formats and Examples
Char-Broil, as a brand of W.C. Bradley Co., likely utilizes email formats consistent with its parent company's structure or a dedicated domain. Common professional email patterns are typically employed for corporate communications.
[first_initial][last]@charbroil.com
Format
jdoe@charbroil.com
Example
75%
Success rate
News and media
PR Newswire • March 5, 2024
Char-Broil® Launches Cruise™ Gas Grill, Making Outdoor Cooking Easier Than Ever
Char-Broil announced the launch of its Cruise Gas Grill, designed for ease of use with features like built-in temperature control and one-touch auto clean, aiming to simplify the outdoor cooking experience for consumers....more
WTVM.com • February 1, 2024
W.C. Bradley Co. Real Estate Announces New Development at Eagle & Phenix in Columbus
W.C. Bradley Co. Real Estate, the parent company of Char-Broil, announced a new phase of development at the historic Eagle & Phenix Mill site in Columbus, Georgia, further investing in their headquarters city. This reflects continued commitment to the local community where Char-Broil's parent operates....more
Forbes Vetted • June 14, 2023
Char-Broil Gas2Coal Hybrid Grill Review: A Flexible Option For Outdoor Cooks
Forbes Vetted published a review of the Char-Broil Gas2Coal Hybrid Grill, praising its versatility that allows users to easily switch between gas and charcoal grilling, catering to varied cooking preferences and enhancing the outdoor cooking experience....more
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