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ChannelUnity's Overview

Total employees9
HeadquartersStonehouse
Founded2009

ChannelUnity is a comprehensive e-commerce integration platform designed to help online retailers streamline and expand their multichannel sales operations. It connects various e-commerce platforms (such as Shopify, Magento, BigCommerce, WooCommerce) with leading online marketplaces (including Amazon, eBay, Walmart, Etsy, and more). Key functionalities include automated product listing creation and updates, real-time inventory synchronization across all channels, centralized order management, and repricing tools. By automating these critical processes, ChannelUnity aims to save retailers time, reduce errors, prevent overselling, and ultimately help them reach more customers and grow their sales efficiently. The platform is suitable for businesses of various sizes looking to simplify the complexities of selling on multiple online channels.

Where is ChannelUnity's Headquarters?

HQ Function

Serves as the central hub for software development, technical support, sales, marketing, and administrative operations for the company.

Notable Features:

Located within Bond's Mill, a historic former textile mill complex that has been sympathetically converted into a modern business park, offering a unique blend of heritage architecture and contemporary office facilities alongside landscaped grounds and riverside views.

Work Culture:

ChannelUnity likely fosters a collaborative, innovative, and customer-focused work culture, typical of a technology company in the SaaS and e-commerce space. The setting in a business park suggests a professional environment that may also encourage work-life balance and teamwork.

HQ Significance:

The Gloucestershire headquarters is central to ChannelUnity's UK and European operations, serving as the primary base for its software development, technical support, and core business functions. Its location provides access to talent and a conducive environment for a technology-focused company.

Values Reflected in HQ: The choice of a redeveloped historic site could reflect values such as sustainability (repurposing existing structures), appreciation for heritage combined with forward-thinking innovation, and a commitment to providing a quality working environment.

Location:

ChannelUnity supports a global client base, offering its e-commerce integration platform to online retailers worldwide. While its primary development and operational hub is in the UK, the company provides customer support and sales outreach across different time zones, including North America, Europe, and Australia/New Zealand, through its international contact points and potentially remote teams. Their software inherently supports global marketplaces, allowing businesses from various countries to connect and sell internationally.

Street Address:

Unit 26, Bond’s Mill

City:

Stonehouse

State/Province:

Gloucestershire

Country:

United Kingdom

ChannelUnity's Global Presence

Irvine, California, USA

Address: 100 Spectrum Center Drive, Suite 900, Irvine, CA 92618, USA (Note: This may be a registered agent or shared office space address)

To establish a local presence in the key US market, offering tailored services and support to American online retailers.

Sydney, New South Wales, Australia

Address: Level 24, Three International Towers, 300 Barangaroo Avenue, Sydney, NSW 2000, Australia (Note: This may be a registered agent or shared office space address)

To cater to the growing e-commerce landscape in the APAC region, providing localized support and expanding market reach.

Buying Intent Signals for ChannelUnity

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ChannelUnity

As of April 2025, ChannelUnity' leadership includes:

Matt Wiseman - Chief Executive Officer (CEO) & Co-founder
Mark Craig - Chief Technology Officer (CTO) & Co-founder

Investors of ChannelUnity

ChannelUnity has been backed by several prominent investors over the years, including:

ChannelUnity is privately owned and self-funded.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

In the past 12 months, Mike Shapaker, former Chief Marketing Officer, departed in August 2023. No other C-level executive changes have been prominently announced for ChannelUnity during this period.

Departures

Mike Shapaker, Mike Shapaker departed from his role as Chief Marketing Officer.

Technology (Tech Stack) used by ChannelUnity

Discover the tools ChannelUnity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ChannelUnity Email Formats and Examples

ChannelUnity most commonly uses the email format {first}.{last}@channelunity.com. Another potential, though less common, format is {first}@channelunity.com.

{first}.{last}@channelunity.com (e.g., jane.doe@channelunity.com), {first}@channelunity.com (e.g., jane@channelunity.com)

Format

matt.wiseman@channelunity.com

Example

85%

Success rate

News and media

ChannelUnity BlogFebruary 20, 2024

ChannelUnity Joins the MACH Alliance, Championing Composable Commerce

ChannelUnity has become a member of the MACH Alliance, a group advocating for Microservices-based, API-first, Cloud-native SaaS, and Headless technology. This membership underscores ChannelUnity's commitment to flexible, modern commerce architectures....more

ChannelUnity BlogDecember 7, 2023

ChannelUnity Announces Partnership with Dotdigital to Enhance E-commerce Marketing Capabilities

ChannelUnity has partnered with Dotdigital, a customer engagement platform, to provide users with enhanced email marketing and automation tools. This integration aims to help merchants leverage customer data from their multichannel sales for more effective marketing campaigns....more

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