ChannelMix, a product of Alight Analytics, is a comprehensive marketing data management platform designed to help marketers consolidate data from disparate sources, automate reporting, and uncover actionable insights. It empowers businesses to make data-driven decisions by providing a unified view of their marketing performance, streamlining workflows, and enabling advanced analytics to optimize campaigns and maximize return on investment. The platform is known for its flexibility in integrating with numerous marketing channels and tools, providing a single source of truth for marketing data.
Serves as the central hub for Alight Analytics' operations, including product development for the ChannelMix platform, client services, engineering, data science, sales, and marketing efforts.
Located in a modern office building designed to foster collaboration and innovation. While specific architectural details are not a primary public focus, the space is equipped with contemporary facilities conducive to a tech-driven company.
ChannelMix fosters a work culture centered on innovation, collaboration, and data-driven excellence. Employees are encouraged to solve complex marketing data challenges, contribute to product evolution, and prioritize client success in a supportive and dynamic environment that values continuous learning.
Its Kansas City metropolitan area location offers a strategic central U.S. position for client engagement nationwide and access to a growing tech talent pool, supporting the company's expansion in the marketing analytics sector.
While headquartered in the USA, ChannelMix serves a diverse client base that includes businesses operating internationally. The platform is designed to support global marketing data integration and analytics, enabling multinational companies to manage and optimize their campaigns across different regions. Client support and primary operations are managed from the US headquarters, with the company leveraging a distributed talent model to cater to a geographically diverse clientele effectively.
4210 Shawnee Mission Pkwy, Suite 300A
Fairway
Kansas
USA
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As of April 2025, ChannelMix' leadership includes:
ChannelMix has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no widely publicized major executive new hires or departures at ChannelMix within the last 12 months (as of late 2023/early 2024). The leadership team appears to have remained consistent during this period.
Discover the tools ChannelMix uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ChannelMix, the marketing analytics platform by Alight Analytics, likely utilizes standard corporate email structures. The most common formats are anticipated to be based on employee names. For instance, a frequently used pattern is [first_initial][last]@channelmix.com. Other possible variations could include [first].[last]@channelmix.com, reflecting common practices in technology and B2B companies. Their parent company, Alight Analytics, has been noted to use formats like flast@alightanalytics.com.
ChannelMix Email format example: jdoe@channelmix.com (based on [first_initial][last]@channelmix.com)
Format
mherg@channelmix.com
Example
75%
Success rate
EIN Presswire • April 9, 2024
ChannelMix by Alight Analytics received the 'Easiest To Do Business With' badge in G2's Spring 2024 Grid® Reports. This recognition was one of 17 awarded to the company, which also included 'Momentum Leader' and 'Leader' in marketing analytics, highlighting strong customer satisfaction and market presence....more
PR Newswire • October 11, 2023
ChannelMix announced the launch of its next-generation marketing analytics platform, now integrated with Databricks. This strategic enhancement aims to provide marketers with significantly faster, more scalable, and AI-ready data analytics capabilities, improving data processing and insight generation....more
PR Newswire • June 13, 2023
ChannelMix unveiled its AI Accelerator, a new feature designed to help marketers leverage artificial intelligence for deeper insights and more effective campaign strategies. This tool aims to simplify the adoption of AI in marketing analytics for ChannelMix users....more
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