Channel Fusion
What Does Channel Fusion Do?
Channel Fusion specializes in empowering brands to maximize their indirect sales channels through comprehensive technology solutions and expert services. They offer a suite of tools including Partner Relationship Management (PRM), Through-Channel Marketing Automation (TCMA), Co-op/MDF management, and channel incentive programs. From an end-user perspective, this means businesses can more effectively engage, manage, and enable their partners, leading to increased sales, better brand consistency, and streamlined marketing efforts across their entire channel ecosystem.
Where Is Channel Fusion's Headquarters?
HQ Function
Serves as the central hub for company-wide operations, strategic planning, software development, client services, and administrative functions.
Notable Features:
Located in a suburban business area, offering a modern office environment designed for collaboration and innovation. Specific architectural highlights are not widely publicized.
Work Culture:
Emphasizes a collaborative, innovative, and client-focused environment. Employees often highlight a supportive team atmosphere and opportunities for growth in the dynamic field of channel marketing technology.
HQ Significance:
The Victor, NY headquarters is pivotal for Channel Fusion's operations, housing key leadership and development teams that drive the company's product innovation and service delivery in the North American market.
Values Reflected in HQ: The headquarters likely reflects values of efficiency, professionalism, and technological advancement, supporting its mission to deliver cutting-edge channel solutions.
Location:
Channel Fusion supports its clients globally, primarily through its headquarters in the USA and a significant technology and operations center in India. Their platform and services are designed to help multinational corporations manage their channel partners and marketing programs across diverse geographical regions. While physical offices are concentrated, their technological solutions provide a worldwide reach for their clients, enabling effective channel management irrespective of location.
Street Address:
7647 Main Street Fishers
City:
Victor
State/Province:
NY
Country:
USA
Where Else Does Channel Fusion Operate Around the World?
Hyderabad, Telangana/India
Address: 91Springboard, LVS Arcade, Madhapur, Jubilee Hills, Hyderabad, Telangana 500081
Serves as a key technology and operations hub, extending Channel Fusion's development capabilities and providing support for clients across various time zones, particularly enhancing service delivery in the APAC region and augmenting global product development.
Buying Intent Signals for Channel Fusion
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Channel Fusion? Meet the Executive Team
As of April 2025, Channel Fusion' leadership includes:
Who's Investing in Channel Fusion?
Channel Fusion has been backed by several prominent investors over the years, including:
What Leadership Changes Has Channel Fusion Seen Recently?
Based on publicly available information, Channel Fusion's senior executive team has remained stable over the past 12 months, with no major C-suite hires or departures publicly announced. The company continues under its established leadership.
What Technology (Tech Stack) Is Used byChannel Fusion?
Discover the tools Channel Fusion uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Channel Fusion Email Formats and Examples
Channel Fusion primarily utilizes an email format consisting of the employee's first initial followed by their last name. While other formats might exist within the organization, this pattern is the most commonly observed for external communications.
[first_initial][last]@channelfusion.com
Format
jdoe@channelfusion.com
Example
85%
Success rate
What's the Latest News About Channel Fusion?
Channel Fusion Website • May 16, 2024
Channel Fusion Recognized as a Strong Performer in Forrester Wave™ for TCMA Q2 2024
Channel Fusion has been named a Strong Performer in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2024 report. The company was recognized for its comprehensive TCMA platform, customer-centric approach, and robust service offerings....more
Channel Fusion Website • March 5, 2024
Channel Fusion Wins Gold and Silver Stevie® Awards in 2024 for Sales & Customer Service
Channel Fusion was recognized with a Gold Stevie® Award for 'Incentive, Rewards, or Recognition Provider of the Year' and a Silver Stevie® Award for 'Sales or Customer Service Solutions Technology Partner of the Year' in the 18th annual Stevie Awards for Sales & Customer Service....more
Channel Fusion Website • April 27, 2023
Channel Fusion Honored as Silver Stevie® Award Winner in 2023 American Business Awards®
Channel Fusion was named the winner of a Silver Stevie® Award in the 'Lead Generation Solution' category in The 21st Annual American Business Awards®. The recognition highlighted their innovative lead management capabilities within their channel marketing platform....more
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