Channel Factory
Channel Factory's Overview
Channel Factory is a global technology and data platform that maximizes contextual performance and suitability alignment for advertisers on YouTube and across the Meta Audience Network. They empower brands and agencies to ensure their advertisements run on content that is brand safe, brand suitable, and performance-driven, leveraging advanced AI and data analytics to create efficient and effective campaigns.
Where is Channel Factory's Headquarters?
HQ Function
Serves as the global command center, driving strategic initiatives, product innovation, engineering, global marketing, finance, and corporate operations.
Notable Features:
Modern office space located in a prominent Southern California tech hub, designed to foster collaboration and innovation with open-plan areas and advanced technology infrastructure.
Work Culture:
A dynamic, fast-paced, and innovative environment. The culture emphasizes collaboration, data-driven decision-making, client success, and continuous learning in the evolving ad-tech landscape.
HQ Significance:
Strategically positioned in the 'Silicon Beach' area, offering proximity to major media, entertainment, and technology companies, facilitating partnerships and access to a rich talent pool.
Values Reflected in HQ: The headquarters' design and atmosphere reflect Channel Factory's core values: innovation, transparency, customer-centricity, and a commitment to excellence in digital advertising technology.
Location:
Channel Factory operates globally with a robust network of offices spanning North America, Europe (including the UK, Nordics, Germany, Spain, France, Poland), Asia-Pacific (including Singapore, Australia, Hong Kong, India, Japan, Southeast Asia), and more. This extensive presence allows Channel Factory to provide localized sales, account management, strategic services, and technical support, ensuring that their contextual advertising solutions are effectively tailored to diverse international markets and client needs on platforms like YouTube and Meta.
Street Address:
840 Apollo St, Suite 325
City:
El Segundo
State/Province:
CA
Country:
USA
Channel Factory's Global Presence
London, UK
Address: Fora, 2 Puddle Dock, London, EC4V 3DB, UK
To expand Channel Factory's footprint in the UK and EMEA, providing localized support, strategic partnerships, and adapting global solutions to regional market needs.
Singapore, Singapore
Address: 30 Raffles Place, #17-01, Singapore 048622
To drive growth and market penetration in the rapidly expanding APAC digital advertising sector, offering specialized contextual solutions catering to unique regional demands.
New York, NY, USA
Address: WeWork, 12 E 49th St, New York, NY 10017, USA
To strengthen Channel Factory's presence in the key US East Coast market, providing dedicated support and fostering closer collaboration with major advertising players.
Sydney, Australia
Address: WeWork, 320 Pitt Street, Sydney, NSW 2000, Australia
To cater specifically to the needs of the ANZ advertising ecosystem, leveraging local market expertise and building strong regional partnerships.
Buying Intent Signals for Channel Factory
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Channel Factory
As of April 2025, Channel Factory' leadership includes:
Investors of Channel Factory
Channel Factory has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, Channel Factory has significantly strengthened its global and regional leadership. While major C-suite appointments occurred in early 2023, key regional leadership roles in APAC were filled in mid-2023 to drive expansion. No major C-suite departures have been publicly announced in the strict last 12 months.
New Appointments:
Technology (Tech Stack) used by Channel Factory
Discover the tools Channel Factory uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Channel Factory Email Formats and Examples
Channel Factory commonly uses the email format combining the first initial and last name. For instance, an employee named Jane Doe would likely have an email address such as jdoe@channelfactory.com. Another possible format could be firstname.lastname@channelfactory.com.
[first_initial][last]@channelfactory.com
Format
jdoe@channelfactory.com
Example
80%
Success rate
News and media
Adgully • April 25, 2024
Channel Factory partners with DoubleVerify to enhance media quality measurement on YouTube
Channel Factory announced a strategic partnership with DoubleVerify (DV) to integrate DV's advanced attention and brand suitability measurement solutions. This collaboration aims to provide advertisers with deeper media quality insights and enhanced performance optimization capabilities for their YouTube campaigns....more
MarTech Series • March 13, 2024
Channel Factory Launches Contextual Targeting and Brand Suitability Solution for Meta In-Stream Video and Reels
Channel Factory has expanded its service offerings by launching contextual targeting and brand suitability solutions for Meta's In-Stream video and Reels inventory. This development allows advertisers to apply Channel Factory's expertise to ensure their ads appear in relevant and suitable environments on Facebook and Instagram....more
ExchangeWire • February 15, 2024
Channel Factory Appoints Graydenne George as Country Manager for Australia & New Zealand
Channel Factory announced the appointment of Graydenne George as the new Country Manager for Australia and New Zealand (ANZ). George will be responsible for driving growth, strategy, and operations in the ANZ region, strengthening Channel Factory's commitment to these key markets....more
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