HQ Function

Serves as the primary hub for Chameleon Cold-Brew's brand management, marketing strategy, product innovation, and coordination of operations within the Nestlé USA structure.

Notable Features:

Located within a Nestlé corporate office park in Austin, providing modern amenities and a collaborative environment shared with other Nestlé brands and functions.

Work Culture:

Combines the innovative and quality-focused spirit of the original Chameleon brand with the structured, resource-rich environment of Nestlé. Emphasis on consumer trends, sustainability, and brand growth.

HQ Significance:

The Austin location keeps the brand connected to its founding city's vibrant and entrepreneurial culture, while integration with Nestlé provides national reach and operational excellence.

Values Reflected in HQ: The Austin presence reflects innovation and quality. Integration with Nestlé underscores a commitment to operational scale, consistent quality, and broad market accessibility, while upholding the brand's core tenets of organic and ethical sourcing.

Location:

Chameleon Cold-Brew's primary market focus is the United States, where its products are widely distributed through major retail channels and online platforms. As a brand under Nestlé, a global food and beverage leader, it benefits from global expertise in sourcing (e.g., organic, Fair Trade coffee beans from various international regions like South America and Africa) and supply chain management. While direct international retail presence of the Chameleon brand itself is limited, its operations are supported by Nestlé's global network, potentially allowing for future market expansions.

Street Address:

12301 Research Blvd, Building 5, Suite 100

City:

Austin

State/Province:

Texas

Country:

USA