Fantastico (Фантастико) is one of Bulgaria's leading supermarket chains, established in 1991 by Valeri Nikolov. It is a family-owned company renowned for its wide range of quality products, modern store layouts, and strong customer focus. Fantastico stores offer a comprehensive shopping experience, including fresh produce, groceries, household goods, and often specialized sections like bakeries, butcher shops, and prepared foods. The company is committed to providing excellent service and value to Bulgarian consumers, continuously investing in new store openings, renovations, and enhancing its product offerings to meet evolving customer needs. They emphasize supporting local Bulgarian producers and contributing to the national economy.
Serves as the central command for all Fantastico chain operations, including strategic planning, merchandising, marketing, finance, human resources, and logistics oversight for its network of supermarkets.
The headquarters is a modern office facility designed to support the complex operations of a large retail chain, housing advanced administrative and technological infrastructure.
The work culture at Fantastico's headquarters is dynamic and fast-paced, reflecting the retail industry. It emphasizes teamwork, customer-centricity, efficiency, and a commitment to the company's growth and service standards in the Bulgarian market.
The Sofia headquarters is crucial for coordinating the activities of all Fantastico stores, ensuring consistent brand experience, managing supply chains, and driving the company's expansion and innovation strategies across Bulgaria.
Fantastico's operations are concentrated within Bulgaria, where it has a significant national presence with numerous supermarkets, primarily in Sofia and expanding to other major cities like Pernik, Kyustendil, Bankya, and Elin Pelin. While it sources some products internationally to offer a diverse range to its customers, its core business, retail footprint, and administrative functions are focused on the Bulgarian market. Fantastico does not operate retail stores or independent offices outside of Bulgaria.
Blvd. Simeonovsko Shose 110
Sofia
Sofia City Province
Bulgaria
Address: ul. Verila No. 3, s. Ravno Pole, Elin Pelin Municipality, 2129
Supports the efficient operation of stores primarily in Sofia and Western Bulgaria by ensuring timely and organized delivery of products, optimizing the supply chain from producers to retail locations.
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As of April 2025, Fantastico Group / Фантастико Груп' leadership includes:
Fantastico Group / Фантастико Груп has been backed by several prominent investors over the years, including:
As a private, family-owned business, executive changes at Fantastico are not frequently publicized unless they represent significant strategic shifts. Key leadership positions tend to be stable and often held by members of the founding family or long-term executives. No major C-suite executive hires or departures have been widely reported in the public domain in the last 12 months.
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Fantastico likely uses standard corporate email formats for its employees. While the exact common format is not publicly confirmed, typical patterns for companies of this nature include combinations of first name, last name, and initials, using the @fantastico.bg domain.
[first_initial][last_name]@fantastico.bg or [first_name].[last_name]@fantastico.bg
Format
s.staykov@fantastico.bg
Example
85%
Success rate
SeeNews • May 15, 2024
Bulgarian supermarket chain Fantastico announced plans to invest 13 million levs (approximately 6.6 million euro) in the construction of a new store in the town of Bankya, near Sofia. The new store is expected to create new jobs and offer a modern shopping experience to residents....more
Economy.bg • February 26, 2024
Fantastico has opened its 46th store, located in the Druzhba residential district in Sofia. The new supermarket covers an area of 2500 sq. m. and offers customers a wide range of products, a warm food section, and an in-store pharmacy....more
Progressive.bg • November 29, 2023
The Fantastico supermarket chain opened its first store in the city of Pernik, marking an expansion into a new regional market. The new site, its 45th in the country, offers over 25,000 items, including fresh produce, bakery, and butcher sections, and created 100 new jobs....more
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