HQ Function

Serves as the central hub for Chaco's brand management, product design and development, marketing, sales operations, and administrative functions, integrated within the parent company Wolverine Worldwide.

Notable Features:

Part of Wolverine Worldwide's large corporate campus, which likely includes modern office spaces, design studios, product testing facilities, and employee amenities. The campus is designed to support multiple footwear and apparel brands.

Work Culture:

Likely a blend of Chaco's distinct outdoor-focused, adventurous, and somewhat laid-back brand ethos with the more established corporate culture of Wolverine Worldwide. Emphasis on product innovation, brand passion, collaboration, and sustainability.

HQ Significance:

The Rockford location centralizes Chaco's operations within a major global footwear company, providing access to shared resources, global supply chains, distribution networks, and specialized expertise in footwear manufacturing and marketing.

Values Reflected in HQ: The integration into Wolverine Worldwide's HQ reflects efficiency, global reach, and resource optimization. Chaco's brand-specific teams within this structure strive to maintain the core values of adventure, durability, community, and environmental responsibility.

Location:

Chaco products are available internationally, primarily in North America, with growing presence in select markets in Europe, Asia, and Australia/New Zealand. Global distribution, sales, and marketing efforts are supported by Wolverine Worldwide's established international infrastructure, allowing Chaco to reach outdoor enthusiasts and lifestyle consumers worldwide through a network of retailers and online channels.

Street Address:

9341 Courtland Dr NE

City:

Rockford

State/Province:

MI

Country:

USA