CFL Flooring
CFL Flooring's Overview
CFL Flooring (Creative Flooring Solutions) is a global leader in the design, manufacturing, and distribution of high-quality, innovative flooring products. Founded in 2004, CFL specializes in waterproof SPC and WPC flooring, as well as advanced laminate solutions under brands like FirmFit and Atroguard. With a 'Pioneers at heart' philosophy, the company emphasizes research and development, sustainable practices, and cutting-edge technology to deliver durable, stylish, and eco-friendly flooring to markets worldwide. CFL operates state-of-the-art manufacturing facilities in Asia and maintains a significant global presence with sales and distribution networks across North America, Europe, and beyond.
Where is CFL Flooring's Headquarters?
HQ Function
Serves as the core hub for global manufacturing operations, product research and development, innovation, and quality control for CFL's diverse flooring portfolio.
Notable Features:
Expansive, state-of-the-art manufacturing facilities equipped with advanced production lines, dedicated R&D laboratories, and design centers focused on sustainable and innovative flooring technologies.
Work Culture:
A dynamic, results-oriented, and innovative environment that fosters collaboration between international teams in R&D, design, engineering, and production, with a strong emphasis on quality, efficiency, and continuous improvement.
HQ Significance:
The Jiashan campus is pivotal to CFL's global strategy, enabling large-scale production, ensuring product quality, and driving the development of next-generation flooring solutions for worldwide distribution.
Values Reflected in HQ: The facility embodies CFL's core values of innovation (through R&D), quality (through advanced manufacturing), and sustainability (through eco-conscious production processes and material development).
Location:
CFL Flooring operates on a global scale with core manufacturing campuses in China (Jiashan), Vietnam, and Cambodia. These are complemented by strategic regional headquarters, sales offices, and distribution centers in North America (Calhoun, GA, USA) and Europe (Brugge, Belgium; Nürensdorf, Switzerland; Coventry, UK). This integrated network supports worldwide R&D, production, sales, marketing, and logistics, enabling CFL to serve a diverse international clientele with innovative and sustainable flooring solutions efficiently.
Street Address:
No.10 Shuntai Rd, Huimin Street
City:
Jiashan
State/Province:
Zhejiang Province
Country:
China
CFL Flooring's Global Presence
Calhoun, Georgia, USA
Address: 2100 US Hwy 41 South, Calhoun, GA 30701, USA
To strengthen CFL's market presence in North America, provide localized support, ensure rapid product delivery, and cater to specific regional demands and trends in the flooring industry.
Brugge, Belgium
Address: Ten Briele 18, 8200 Brugge, Belgium
To manage and expand CFL's European operations, offering tailored flooring solutions, efficient logistics, and dedicated support to a diverse customer base in the region.
Binh Duong Province, Vietnam
Address: Lot A5.1, Road D2, Bau Bang Industrial Park, Lai Uyen Town, Bau Bang District, Binh Duong Province, Vietnam
To diversify CFL's manufacturing footprint, optimize supply chain resilience, and leverage Vietnam's growing manufacturing expertise and strategic location in Southeast Asia.
Svay Rieng Province, Cambodia
Address: Manhattan Special Economic Zone, Sangkat Bavet, Krong Bavet, Svay Rieng Province, Cambodia
To enhance production scalability, ensure supply chain robustness, and capitalize on Cambodia's strategic manufacturing advantages and labor resources.
Buying Intent Signals for CFL Flooring
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of CFL Flooring
As of April 2025, CFL Flooring' leadership includes:
Investors of CFL Flooring
CFL Flooring has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
CFL Flooring announced a key leadership appointment in May 2024 with Kelly Lam named President of its new Atroguard Laminate Division, indicating a strategic push in the laminate sector. No major executive departures at the global top-tier level were publicly reported in the last 12 months.
New Appointments:
Technology (Tech Stack) used by CFL Flooring
Discover the tools CFL Flooring uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CFL Flooring Email Formats and Examples
While CFL Flooring's exact email format is not publicly confirmed, many global companies of its scale utilize common structures. The most probable formats are [first_initial][last]@[domain] or [first].[last]@[domain].
[first_initial][last]@cflflooring.com (e.g., jdoe@cflflooring.com) or [first].[last]@cflflooring.com (e.g., jane.doe@cflflooring.com)
Format
tbaert@cflflooring.com
Example
75%
Success rate
News and media
Floor Covering Weekly • May 20, 2024
CFL Flooring names Kelly Lam president of new Atroguard Laminate Division
CFL Flooring announced the appointment of Kelly Lam as president of its newly formed Atroguard Laminate Division. This strategic move aims to bolster CFL's focus and expansion within the competitive laminate flooring market, leveraging Lam's extensive industry experience....more
Floor Covering News • February 2, 2024
CFL Flooring adds Reade Palmer to North American team as Director of U.S. Sales for FirmFit
CFL Flooring has appointed Reade Palmer as Director of U.S. Sales for its FirmFit brand. Palmer brings significant experience to the role and will be responsible for driving sales growth and strategy for FirmFit in the United States market....more
CFLFlooring.com (Press Release section or similar) • January 16, 2024
CFL Flooring is committed to transparency and sustainability
CFL Flooring outlines its ongoing commitment to transparency in its supply chain and sustainable manufacturing practices, highlighting recent certifications and initiatives aimed at reducing environmental impact and ensuring ethical sourcing....more
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