Cervélo
Cervélo's Overview
Cervélo Cycles is a Canadian manufacturer of racing and triathlon bicycles, renowned for its dedication to aerodynamic design and engineering excellence. Founded in 1995 by Phil White and Gérard Vroomen, Cervélo quickly established itself as a leader in high-performance cycling, pushing the boundaries of speed and innovation. Their bikes are favored by professional athletes and serious enthusiasts alike, consistently achieving success in major international competitions. The company focuses on research and development to create some of the fastest and most technologically advanced bikes in the world. Since 2012, Cervélo has been part of the Dutch conglomerate PON Holdings.
Where is Cervélo's Headquarters?
HQ Function
Serves as a central hub for product development, engineering, design, and global marketing strategy for Cervélo bicycles.
Notable Features:
Likely features advanced R&D facilities, including design studios and workshops for prototyping. The Vancouver location offers access to diverse terrain for real-world product testing.
Work Culture:
An innovative and performance-driven environment, characterized by a strong passion for cycling and engineering. Emphasis on collaboration, precision, and advancing bicycle technology. Many employees are likely avid cyclists.
HQ Significance:
The Vancouver HQ centralizes core design and engineering talent, crucial for maintaining Cervélo's reputation as an innovator in high-performance bicycles and aligning global brand strategy.
Values Reflected in HQ: The headquarters embodies Cervélo's core values of cutting-edge innovation, uncompromising performance, engineering excellence, and a deep commitment to the cycling community.
Location:
Cervélo operates globally with a strong presence in key cycling markets across North America, Europe, Asia, and Oceania. Its functions are supported through a network of regional offices (like those in the USA and Netherlands), centralized R&D and engineering, manufacturing partnerships (primarily in Asia for frame production), global marketing initiatives, and an extensive worldwide network of authorized dealers and distributors. This structure allows Cervélo to reach competitive cyclists and enthusiasts around the world.
Street Address:
1700 West 4th Ave
City:
Vancouver
State/Province:
British Columbia
Country:
Canada
Cervélo's Global Presence
Santa Cruz, California/USA
Address: 2841 Mission St, Santa Cruz, CA 95060
To manage and grow Cervélo's presence in the significant North American cycling market, providing localized support and brand engagement.
Nijeveen/Netherlands
Address: Nijverheidsweg 2, 7948 NE Nijeveen
To cater to the strong European demand for premium bicycles, managing a network of dealers, and engaging with the European cycling community.
Almelo/Netherlands
Address: Europalaan 40, 7602 AB Almelo
Acts as a central operational and strategic hub for PON.Bike brands in Europe, including Cervélo, facilitating shared services and group synergies.
Buying Intent Signals for Cervélo
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Executive Team of Cervélo
As of April 2025, Cervélo' leadership includes:
Investors of Cervélo
Cervélo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No specific high-profile executive hires or exits for Cervélo's brand-dedicated leadership have been publicly announced in the mainstream cycling or business press in the last 12 months. Leadership changes, if any, are typically managed within the broader PON.Bike organizational structure and may not always be individually publicized for specific brands.
Technology (Tech Stack) used by Cervélo
Discover the tools Cervélo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cervélo Email Formats and Examples
Cervélo, as part of PON Holdings, likely utilizes email formats common within the PON.Bike group. The most frequently observed patterns for corporate communications are variations of first name and last name. Customer support and general inquiries typically use generic addresses.
Common formats include [first].[last]@cervelo.com (e.g., john.doe@cervelo.com) and [first_initial][last]@cervelo.com (e.g., jdoe@cervelo.com).
Format
jane.doe@cervelo.com or jdoe@cervelo.com
Example
75%
Success rate
News and media
Bikerumor • February 13, 2024
Cervélo Updates P-Series Triathlon Bikes with Enhanced Integration and New Specs
Cervélo has refreshed its P-Series triathlon bikes, known for their aerodynamic efficiency and value. The updated models feature improved cable integration and are offered with Shimano 105 Di2 and Ultegra Di2 electronic drivetrains, aiming to make top-tier triathlon tech more accessible....more
Cycling Weekly • November 9, 2023
Cervélo Introduces the Rouvida: A Versatile E-Road and E-Gravel Bike
Cervélo has expanded its electric bike lineup with the launch of the Rouvida, a performance-oriented e-bike available in both road and gravel configurations. It features a Fazua Ride60 motor system and aims to deliver a natural riding experience with assistance....more
Cervélo Official Website / Cycling News outlets • July 23, 2023
Jonas Vingegaard Secures Second Consecutive Tour de France Victory Riding Cervélo
Team Jumbo-Visma's (now Team Visma | Lease a Bike) Jonas Vingegaard, riding Cervélo bikes including the S5 and R5 models, clinched his second consecutive Tour de France general classification win. This victory underscores the performance capabilities of Cervélo bicycles at the pinnacle of professional road cycling....more
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