Certain Affinity
Certain Affinity's Overview
Certain Affinity is one of North America's largest independent video game developers, with studios in Austin, Texas, and Toronto, Canada. Founded in 2006 by Max Hoberman, a former Bungie multiplayer and online lead for the Halo series, the company has a rich history of co-developing blockbuster AAA franchises, including Halo, Call of Duty, Doom, and Left 4 Dead. They are also actively developing their own original intellectual properties, such as the upcoming 'Project Loro' (formerly 'Last Expedition'). Certain Affinity is known for its expertise in multiplayer game development, action genres, and providing robust support for live service games.
Where is Certain Affinity's Headquarters?
HQ Function
The Austin headquarters serves as the primary development studio, housing teams across all disciplines including engineering, design, art, production, QA, and administrative operations. It's the central hub for their co-development projects and original IP creation.
Notable Features:
Modern office space designed to foster collaboration and creativity, equipped with state-of-the-art development tools, comfortable workspaces, and employee amenities typical of leading game development studios.
Work Culture:
Certain Affinity promotes a work culture centered on passion for gaming, collaborative teamwork, innovation, and respect. They strive to create an environment where developers can contribute meaningfully to high-profile projects while maintaining a healthy work-life balance.
HQ Significance:
The Austin HQ is the birthplace of the company and remains its core operational and creative center. It represents their deep roots in the game development community and their commitment to quality and innovation.
Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Certain Affinity's values of creativity, collaboration, excellence, and a developer-first approach.
Location:
While Certain Affinity's physical studios are located in Austin, Texas (USA) and Toronto, Ontario (Canada), their impact is global. They collaborate with major international publishers and develop games for worldwide audiences. Their contributions to globally recognized franchises and the anticipated international release of their original IP give them a significant global footprint in the interactive entertainment market.
Street Address:
8500 N Mopac Expy #600
City:
Austin
State/Province:
TX
Country:
USA
Certain Affinity's Global Presence
Toronto, Ontario, Canada
Address: Suite 2201, 2 Bloor Street West, Toronto, ON M4W 3E2, Canada
To expand Certain Affinity's development capabilities, access a diverse and skilled talent market in one of North America's key game development hubs, and support distributed development efforts across multiple time zones.
Buying Intent Signals for Certain Affinity
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Executive Team of Certain Affinity
As of April 2025, Certain Affinity' leadership includes:
Investors of Certain Affinity
Certain Affinity has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, Certain Affinity has maintained a stable core C-level executive team over the last 12 months (approx. mid-2023 to mid-2024). Significant leadership appointments, such as the Chief Creative Officer, occurred just prior to this period. No major C-level hires or departures have been widely publicized recently.
Technology (Tech Stack) used by Certain Affinity
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Certain Affinity Email Formats and Examples
Certain Affinity commonly utilizes standard professional email formats. The most prevalent format appears to be [first].[last]@certainaffinity.com. Other variations such as [first_initial][last]@certainaffinity.com might also be in use.
[first].[last]@certainaffinity.com
Format
jane.doe@certainaffinity.com
Example
80%
Success rate
News and media
GamesIndustry.biz • January 24, 2024
Certain Affinity CEO Max Hoberman Discusses Industry Challenges and Studio's Path
In an interview, Certain Affinity CEO Max Hoberman shared insights on navigating the current video game industry landscape, the studio's growth, its commitment to co-development, and the long-term vision for its original IP, Project Loro....more
Windows Central • January 22, 2024
Certain Affinity's Monster Hunter-like Xbox Exclusive 'Project Loro' Still In Development
Reports confirm Certain Affinity continues development on its anticipated Monster Hunter-style game, codenamed 'Project Loro' (formerly 'Last Expedition'), an Xbox exclusive. CEO Max Hoberman indicated the game is still some years from release but development is actively progressing....more
Certain Affinity Blog / PR Newswire • February 7, 2023
Certain Affinity Announces New Round of Funding and New Original Game 'Last Expedition' (now Project Loro)
Certain Affinity announced it had secured a significant new round of funding from undisclosed partners, including a large global media and entertainment company. This investment is aimed at bolstering the development of its ambitious new original IP, then titled 'Last Expedition'....more
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