Cello
Cello's Overview
Cello World is one of India's leading and most recognized consumer product companies, with a strong presence in categories like houseware, writing instruments and stationery, moulded furniture, and glassware and allied products. Known for its commitment to quality, innovation, and value, Cello has been a household name for decades, offering a wide array of products designed to simplify and enhance everyday life. The company leverages its extensive manufacturing capabilities and wide distribution network to reach customers across India and international markets.
Where is Cello's Headquarters?
HQ Function
Serves as the central hub for strategic planning, corporate governance, finance, marketing, sales leadership, and administrative functions for the company's diverse product categories.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, equipped with contemporary amenities to support a dynamic workforce.
Work Culture:
Aims to cultivate a professional and growth-oriented work environment, emphasizing teamwork, innovation, and a commitment to quality in line with its brand legacy.
HQ Significance:
The Mumbai headquarters is pivotal for managing Cello World's pan-India operations, R&D initiatives, brand strategy, and for driving its market expansion both domestically and internationally.
Values Reflected in HQ: The headquarters likely reflects Cello's core values of quality, customer-centricity, innovation, and operational excellence through its infrastructure and operational focus.
Location:
Cello World primarily focuses on the Indian market but also exports its products to various countries across the Middle East, Africa, and other parts of Asia, and has plans to expand its international footprint. Its global functions are supported through dedicated export teams, participation in international trade fairs, and by building relationships with distributors and partners in overseas markets. The company aims to leverage its diverse product portfolio and manufacturing strength to cater to international consumer needs.
Street Address:
Cello Corporate Centre, B Wing, 6th Floor, CTS No. 688, Village Kolekalyan, Opposite Oriental Bank of Commerce, CST Road, Santacruz (East)
City:
Mumbai
State/Province:
Maharashtra
Country:
India
Cello's Global Presence
Daman, Union Territory of Dadra and Nagar Haveli and Daman and Diu, India
Address: Multiple manufacturing units located in Daman.
Supports high-volume production to meet national demand and export requirements, benefiting from the industrial policies of the region.
Haridwar, Uttarakhand, India
Address: Manufacturing facilities in Haridwar.
Strengthens Cello's manufacturing footprint and distribution capabilities, particularly for serving markets in the northern and central parts of India.
Kolkata, West Bengal, India
Address: Manufacturing facility for glassware.
Caters to the demand for glassware products, enhancing Cello's market presence in Eastern India and overall product diversification.
Baddi, Himachal Pradesh, India
Address: Manufacturing units in the industrial area of Baddi.
Contributes to the overall production capacity and efficient distribution network, especially for Northern Indian markets.
Chennai, Tamil Nadu, India
Address: Manufacturing facilities in Chennai.
Key site for catering to South Indian markets and potentially supporting export operations due to port access.
Buying Intent Signals for Cello
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Executive Team of Cello
As of April 2025, Cello' leadership includes:
Investors of Cello
Cello has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Cello World has seen key appointments in its executive team, particularly in finance and compliance, aligning with its growth trajectory and transition to a publicly listed company. These changes strengthen its corporate governance and financial management capabilities.
Departures
New Appointments:
Technology (Tech Stack) used by Cello
Discover the tools Cello uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cello Email Formats and Examples
Cello World likely uses standard corporate email formats for its employees. Common patterns include [first_initial][last_name]@[companydomain.com] or [first_name].[last_name]@[companydomain.com]. For a company named Cello World, the domain would be celloworld.com.
[first_initial][last]@celloworld.com or [first].[last]@celloworld.com
Format
jdoe@celloworld.com or john.doe@celloworld.com
Example
75%
Success rate
News and media
The Economic Times • May 28, 2024
Cello World Q4 Results: Net profit rises 24% YoY to Rs 109 crore
Cello World reported a 24% year-on-year increase in its consolidated net profit to Rs 109 crore for the fourth quarter ended March 2024. Revenue from operations grew by 16% YoY to Rs 580 crore....more
Business Standard • November 06, 2023
Cello World makes decent debut, lists at 28% premium to IPO price
Shares of Cello World made a strong market debut, listing at Rs 831 on the BSE, a 28.2% premium over its issue price of Rs 648. The listing on the NSE was at Rs 829, a 27.9% premium....more
Mint • February 13, 2024
Cello World Q3 results: Net profit rises 4% to ₹86 crore, revenue up 9%
Cello World Ltd reported a 4.16% year-on-year (YoY) increase in its consolidated net profit for the third quarter ended December 2023 at ₹86.13 crore. The company's revenue from operations in Q3FY24 rose 8.7% YoY to ₹526.5 crore....more
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