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Cedar's Overview

Total employees763
HeadquartersNew York
Founded2016

Cedar is a leading patient financial engagement platform for hospitals, health systems, and medical groups. The platform leverages data science and machine learning to personalize the patient billing experience, aiming to simplify and improve financial interactions, reduce administrative burden for providers, and increase payment rates. Cedar's solutions span from pre-visit financial guidance to post-visit billing and payment, fostering better patient-provider relationships.

Where is Cedar's Headquarters?

HQ Function

Serves as the central hub for Cedar's operations, including product development, engineering, sales, marketing, corporate strategy, and executive leadership, driving the company's mission to improve the patient financial experience.

Notable Features:

Modern office space located in the Flatiron District, designed to foster collaboration and innovation. Likely features open-plan workspaces, technologically equipped meeting rooms, and common areas for team interaction and events.

Work Culture:

Emphasizes a collaborative, mission-driven, and innovative environment focused on transforming healthcare finance. Values transparency, patient-centricity, and impact. Characterized by a dynamic, fast-paced culture typical of high-growth tech companies.

HQ Significance:

The New York City headquarters is crucial for Cedar's growth, providing access to a diverse talent pool in technology, finance, and healthcare. Its location facilitates key partnerships and keeps the company at the forefront of industry trends.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflect Cedar's core values of innovation, collaboration, efficiency, and a commitment to a positive and productive work environment aimed at solving complex challenges.

Location:

Cedar's primary physical office locations are in New York City (Headquarters) and Salt Lake City. The company also supports a substantial remote workforce across the United States. While its services are predominantly focused on the U.S. healthcare market, its technology and operations are built to scale. Global functions are mainly supported through its U.S.-based teams and remote employees, concentrating on product innovation, customer success, and market development within the United States.

Street Address:

55 W 21st Street, Floor 8

City:

New York

State/Province:

NY

Country:

USA

Cedar's Global Presence

Salt Lake City, UT/USA

Address: 250 East 200 South, Suite 200, Salt Lake City, UT 84111

Supports Cedar's national client base and operational scaling, particularly for Western U.S. clients, and contributes to the company's distributed engineering and product capabilities.

Buying Intent Signals for Cedar

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cedar

As of April 2025, Cedar' leadership includes:

Florian Otto - Co-Founder & Chief Executive Officer
Seth Cohen - President
Krishna Rao - Chief Financial Officer
Hassan Sultan - Chief Technology Officer
Kinjil Mathur - Chief Product Officer
Kate Gunning - Chief Marketing Officer
Justin Grenier - Chief People Officer
Bethany Lorenz - Chief Commercial Officer

Investors of Cedar

Cedar has been backed by several prominent investors over the years, including:

Andreessen Horowitz (a16z)
Tiger Global Management
Thrive Capital
Kinnevik
Coatue
Oak HC/FT
Concord Health Partners
SVB Capital

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Cedar has actively strengthened its executive leadership over the past 12 months (approx. May 2023 - May 2024), appointing new Chiefs for Product, People, and Commercial operations. These strategic hires underscore Cedar's commitment to innovation, talent development, and market growth. No prominent C-suite departures have been publicly announced during this period.

New Appointments:

Kinjil Mathur, Kinjil Mathur appointed as new Chief Product Officer to lead product strategy and innovation.
Justin Grenier, Justin Grenier appointed as new Chief People Officer to oversee HR, talent strategy, and company culture.
Bethany Lorenz, Bethany Lorenz appointed as new Chief Commercial Officer to lead commercial strategy and accelerate growth.

Technology (Tech Stack) used by Cedar

Discover the tools Cedar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cedar Email Formats and Examples

Cedar primarily utilizes the [first].[last]@cedar.com email format for its employees. Some executives or early employees may use [first]@cedar.com.

[first].[last]@cedar.com

Format

jane.doe@cedar.com

Example

85%

Success rate

News and media

PR NewswireMay 7, 2024

Cedar Appoints Kinjil Mathur as Chief Product Officer

Cedar announced the appointment of Kinjil Mathur as its new Chief Product Officer. Mathur brings extensive experience from previous leadership roles at Foursquare and Artnet and will spearhead Cedar's product vision, strategy, and execution....more

PR NewswireMarch 5, 2024

Cedar Welcomes Justin Grenier as Chief People Officer

Cedar announced Justin Grenier has joined the company as its new Chief People Officer. Grenier will lead all aspects of human resources, focusing on talent acquisition, employee experience, and development to support Cedar's continued growth....more

PR NewswireDecember 5, 2023

Cedar Appoints Bethany Lorenz as Chief Commercial Officer to Accelerate Growth

Cedar has appointed Bethany Lorenz as its new Chief Commercial Officer. Lorenz is tasked with leading Cedar's commercial team, and driving sales, strategic partnerships, and market expansion efforts for its innovative patient financial engagement platform....more

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