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Cebu Pacific Air's Overview

Total employees6708
HeadquartersPasay City
Founded1996

Cebu Pacific Air (PSE: CEB), commercially known as Cebu Pacific, is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport (NAIA) Terminal 3 in Pasay City, Metro Manila. It is the Philippines' largest airline in terms of number of passengers flown, and offers scheduled flights to both domestic and international destinations. Founded by JG Summit Holdings, the airline focuses on providing affordable air travel with a 'low fare, great value' strategy. It operates one of the youngest fleets in the world, primarily composed of Airbus aircraft, and has a wide route network spanning Asia, Australia, and the Middle East.

Where is Cebu Pacific Air's Headquarters?

HQ Function

The headquarters serves as the central command for all administrative, operational, strategic planning, and management functions of the airline. This includes commercial, finance, human resources, flight operations, and engineering departments.

Notable Features:

The Cebu Pacific Building is a modern office facility designed to house the airline's core operations. Its proximity to NAIA allows for efficient coordination of flight-related activities.

Work Culture:

The work culture at Cebu Pacific Air is often described as fast-paced, dynamic, and results-oriented, reflecting the nature of the low-cost airline industry. There's a strong emphasis on teamwork, customer service (the 'Juan Effect'), and innovation to maintain cost efficiency and market leadership.

HQ Significance:

The headquarters' location is significant for its direct link to the airline's main operational base, facilitating seamless management of its extensive flight network. It symbolizes the airline's central role in Philippine aviation.

Values Reflected in HQ: The headquarters reflects values such as efficiency, accessibility (to operations), and a focus on growth, mirroring the airline's business model.

Location:

While primarily focused on the Philippines and Southeast Asia, Cebu Pacific Air supports its international operations through various means. This includes local sales offices or General Sales Agents (GSAs) in key international markets across Asia (e.g., Singapore, Hong Kong, Japan, South Korea, UAE, China), and Australia. Ground handling and maintenance services are typically outsourced to trusted partners at international airports. Its digital presence ensures global booking capabilities, and customer service support is available for international passengers.

Street Address:

Cebu Pacific Building, Domestic Airport Road

City:

Pasay City

State/Province:

Metro Manila

Country:

Philippines

Cebu Pacific Air's Global Presence

Clark Freeport Zone, Pampanga, Philippines

Address: Clark International Airport, Clark Freeport Zone, Mabalacat, Pampanga, Philippines

To decongest Manila's NAIA, tap into the growing passenger market in Central and Northern Luzon, and serve as an alternative gateway for international flights.

Mactan, Cebu, Philippines

Address: Mactan-Cebu International Airport, Lapu-Lapu City, Cebu, Philippines

To provide extensive connectivity within the southern Philippines and link these regions to international destinations, reflecting the airline's origins (Cebu).

Buying Intent Signals for Cebu Pacific Air

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cebu Pacific Air

As of April 2025, Cebu Pacific Air' leadership includes:

Lance Y. Gokongwei - President and CEO, Cebu Air, Inc.
Michael B. Szucs - Chief Executive Advisor
Alexander G. Lao - President and Chief Commercial Officer
Mark Julius V. Cezar - Chief Financial Officer and Corporate Information Officer
Felix M. Lopez - Chief Human Resources Officer
Jasmin B. Vinculado - Chief Marketing and Customer Experience Officer

Investors of Cebu Pacific Air

Cebu Pacific Air has been backed by several prominent investors over the years, including:

JG Summit Holdings, Inc. (Parent Company)
Public Shareholders (listed on the Philippine Stock Exchange as CEB)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Cebu Pacific has seen some key leadership transitions aimed at strengthening its commercial and operational strategies. Notably, Alexander Lao was appointed President and CCO, while Michael Szucs transitioned to an advisory role.

New Appointments:

Alexander G. Lao, Alexander G. Lao was appointed President and Chief Commercial Officer, taking on additional presidential duties alongside his CCO role.
Michael Szucs, Michael Szucs transitioned to Chief Executive Advisor, previously serving as the airline's CEO.

Technology (Tech Stack) used by Cebu Pacific Air

Discover the tools Cebu Pacific Air uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cebu Pacific Air Email Formats and Examples

Cebu Pacific Air commonly uses a combination of first name, last name, and initials for their email addresses. The most frequent patterns are [first_name].[last_name]@cebupacificair.com and [first_initial][last_name]@cebupacificair.com.

[first].[last]@cebupacificair.com, [first_initial][last]@cebupacificair.com

Format

juan.delacruz@cebupacificair.com

Example

80%

Success rate

News and media

Cebu Pacific Air Official WebsiteMay 15, 2024

Cebu Pacific Q1 2024 Net Income Soars to PHP2.2B

Cebu Pacific (CEB) sustained its growth momentum in the first quarter of 2024, generating PHP2.248 billion in net income on the back of robust passenger and ancillary revenue performance. This is a reversal from the PHP168 million net loss it incurred in the same period last year....more

ABS-CBN NewsApril 29, 2024

Cebu Pacific to fly direct to Don Mueang-Bangkok from Clark

Low-cost carrier Cebu Pacific said it would start flying direct to Don Mueang-Bangkok from Clark starting May 16, 2024. This marks the first time that CEB will fly to Don Mueang International Airport (DMK), the carrier said in a statement....more

BusinessWorldFebruary 19, 2024

Cebu Pacific aims to restore full China network this year

CEBU Pacific is aiming to fully restore its China network within the year, its top official said, as it works to boost its international capacity. 'We are hopeful that by 2024, we will be back to our full China network,' Cebu Pacific President and Chief Commercial Officer Alexander G. Lao said....more

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