Cebu Pacific Air (PSE: CEB), commercially known as Cebu Pacific, is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport (NAIA) Terminal 3 in Pasay City, Metro Manila. It is the Philippines' largest airline in terms of number of passengers flown, and offers scheduled flights to both domestic and international destinations. Founded by JG Summit Holdings, the airline focuses on providing affordable air travel with a 'low fare, great value' strategy. It operates one of the youngest fleets in the world, primarily composed of Airbus aircraft, and has a wide route network spanning Asia, Australia, and the Middle East.
The headquarters serves as the central command for all administrative, operational, strategic planning, and management functions of the airline. This includes commercial, finance, human resources, flight operations, and engineering departments.
The Cebu Pacific Building is a modern office facility designed to house the airline's core operations. Its proximity to NAIA allows for efficient coordination of flight-related activities.
The work culture at Cebu Pacific Air is often described as fast-paced, dynamic, and results-oriented, reflecting the nature of the low-cost airline industry. There's a strong emphasis on teamwork, customer service (the 'Juan Effect'), and innovation to maintain cost efficiency and market leadership.
The headquarters' location is significant for its direct link to the airline's main operational base, facilitating seamless management of its extensive flight network. It symbolizes the airline's central role in Philippine aviation.
While primarily focused on the Philippines and Southeast Asia, Cebu Pacific Air supports its international operations through various means. This includes local sales offices or General Sales Agents (GSAs) in key international markets across Asia (e.g., Singapore, Hong Kong, Japan, South Korea, UAE, China), and Australia. Ground handling and maintenance services are typically outsourced to trusted partners at international airports. Its digital presence ensures global booking capabilities, and customer service support is available for international passengers.
Cebu Pacific Building, Domestic Airport Road
Pasay City
Metro Manila
Philippines
Address: Clark International Airport, Clark Freeport Zone, Mabalacat, Pampanga, Philippines
To decongest Manila's NAIA, tap into the growing passenger market in Central and Northern Luzon, and serve as an alternative gateway for international flights.
Address: Mactan-Cebu International Airport, Lapu-Lapu City, Cebu, Philippines
To provide extensive connectivity within the southern Philippines and link these regions to international destinations, reflecting the airline's origins (Cebu).
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As of April 2025, Cebu Pacific Air' leadership includes:
Cebu Pacific Air has been backed by several prominent investors over the years, including:
Cebu Pacific has seen some key leadership transitions aimed at strengthening its commercial and operational strategies. Notably, Alexander Lao was appointed President and CCO, while Michael Szucs transitioned to an advisory role.
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Cebu Pacific Air commonly uses a combination of first name, last name, and initials for their email addresses. The most frequent patterns are [first_name].[last_name]@cebupacificair.com and [first_initial][last_name]@cebupacificair.com.
[first].[last]@cebupacificair.com, [first_initial][last]@cebupacificair.com
Format
juan.delacruz@cebupacificair.com
Example
80%
Success rate
Cebu Pacific Air Official Website • May 15, 2024
Cebu Pacific (CEB) sustained its growth momentum in the first quarter of 2024, generating PHP2.248 billion in net income on the back of robust passenger and ancillary revenue performance. This is a reversal from the PHP168 million net loss it incurred in the same period last year....more
ABS-CBN News • April 29, 2024
Low-cost carrier Cebu Pacific said it would start flying direct to Don Mueang-Bangkok from Clark starting May 16, 2024. This marks the first time that CEB will fly to Don Mueang International Airport (DMK), the carrier said in a statement....more
BusinessWorld • February 19, 2024
CEBU Pacific is aiming to fully restore its China network within the year, its top official said, as it works to boost its international capacity. 'We are hopeful that by 2024, we will be back to our full China network,' Cebu Pacific President and Chief Commercial Officer Alexander G. Lao said....more
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