CBS Interactive
CBS Interactive's Overview
CBS Interactive was a major global digital media company and the online content arm of CBS Corporation, and subsequently ViacomCBS (now Paramount Global). It managed a diverse portfolio of iconic brands spanning news, sports, entertainment, technology, and gaming, including CNET, ZDNet, GameSpot, TVGuide.com, Metacritic, CBS.com, CBSNews.com, and CBSSports.com. The company focused on delivering premium content to engaged audiences across multiple digital platforms. Following the ViacomCBS merger in December 2019, CBS Interactive's assets and operations were progressively integrated into the broader digital strategy of Paramount Global.
Where is CBS Interactive's Headquarters?
HQ Function
Served as the nerve center for executive leadership, technology development, digital content strategy, product innovation, and corporate operations for its extensive portfolio of online brands.
Notable Features:
The San Francisco office embodied a modern tech-company atmosphere, often characterized by open-plan workspaces, collaborative zones, and amenities designed to foster innovation and attract top talent in the digital media field.
Work Culture:
The work culture at CBS Interactive was known for being fast-paced, innovative, and deeply embedded in digital trends. It combined a dynamic, almost start-up-like energy with the resources and stability of a major media corporation, emphasizing data-driven strategies and creative content excellence.
HQ Significance:
This headquarters was instrumental in spearheading CBS Corporation's digital expansion and transformation. It housed the core talent and technological infrastructure that powered a vast online presence, generating significant digital revenue and audience engagement.
Values Reflected in HQ: The headquarters aimed to reflect values such as digital leadership, continuous innovation, commitment to quality content, and adaptability in the rapidly evolving media landscape.
Location:
While its primary operations were in the U.S., CBS Interactive extended its reach globally by managing international editions of its flagship brands such as CNET and GameSpot. These often featured localized content and dedicated teams in key markets across Europe, Asia, and Australia. This global footprint supported international audience engagement, advertising sales, and content syndication. These international operations are now part of Paramount Global's extensive worldwide network.
Street Address:
235 Second Street
City:
San Francisco
State/Province:
CA
Country:
USA
CBS Interactive's Global Presence
New York, NY, USA
Address: Primarily co-located with CBS operations, e.g., CBS Broadcast Center, 524 W 57th St, New York, NY 10019
Provided crucial proximity to Madison Avenue advertisers, financial markets, and served as a base for East Coast-centric digital content creation and partnerships.
Los Angeles / Burbank, CA, USA
Address: Various locations, often co-located with CBS Studios or other Paramount properties in areas like Studio City or Burbank (e.g., 2300 W Alameda Ave, Burbank, CA 91505)
Leveraged proximity to the heart of the entertainment industry, including talent, production facilities, and industry events, to enhance its digital entertainment offerings.
Louisville, KY, USA
Address: e.g., 10965 River Road, Louisville, KY (historical CNET office)
Focused on specialized content creation, data management, and technical support, benefiting from a distinct talent pool and operational efficiencies.
Buying Intent Signals for CBS Interactive
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Executive Team of CBS Interactive
As of April 2025, CBS Interactive' leadership includes:
Investors of CBS Interactive
CBS Interactive has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following CBS Interactive's integration into Paramount Global, major executive changes are announced at the Paramount Global level. Recent significant developments include a CEO transition and the formation of an 'Office of the CEO' to guide the company. Specific 'CBS Interactive' branded executive news is minimal as the standalone entity has been absorbed.
Departures
New Appointments:
Technology (Tech Stack) used by CBS Interactive
Discover the tools CBS Interactive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CBS Interactive Email Formats and Examples
Historically, CBS Interactive email addresses likely followed common corporate structures of its parent company. Standard formats often include combinations of first name, last name, and initials. With the integration into Paramount Global, new communications would use Paramount's email domains or those of specific brands.
[first].[last]@cbsinteractive.com
Format
jane.doe@cbsinteractive.com
Example
65%
Success rate
News and media
The Hollywood Reporter • April 29, 2024
Paramount Global CEO Bob Bakish Steps Down, ‘Office of the CEO’ to Lead Company
Bob Bakish has exited his role as CEO of Paramount Global. The company announced that a new 'Office of the CEO' comprising three senior executives—George Cheeks, Chris McCarthy, and Brian Robbins—will collectively lead the company. This change comes at a critical time as Paramount Global explores potential merger and acquisition opportunities....more
CNBC • February 7, 2024
Paramount+ adds 4.1 million subscribers, but streaming losses persist as company mulls future
Paramount Global reported an increase of 4.1 million subscribers for its flagship streaming service, Paramount+, in Q4 2023, reaching 67.5 million total subscribers. However, the direct-to-consumer division continues to post losses, a key focus as the company evaluates strategic options, including potential sales or mergers. These streaming services include many assets formerly under CBS Interactive....more
Variety • January 23, 2024
Paramount Global Consolidates U.S. Ad Sales Teams for CBS and Cable Networks Under John Halley
Paramount Global is unifying its U.S. ad sales structure, bringing the CBS network and its cable networks' advertising sales, including related digital inventory, under the leadership of John Halley, President of Paramount Advertising. This strategic move is designed to offer advertisers a more streamlined and comprehensive way to reach audiences across Paramount's linear and digital platforms....more
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