CASHU
CASHU's Overview
Cashu is a prominent online payment gateway primarily serving the Middle East and North Africa (MENA) region. Established in 2002 as part of Maktoob, it has evolved to become one of the leading payment service providers in the region, offering secure and accessible payment solutions for online shoppers and merchants. Cashu facilitates transactions without requiring users to have credit cards, catering to a significant portion of the population in its target markets. It supports various payment methods, including prepaid cards and mobile payments, aiming to simplify e-commerce for both consumers and businesses across the MENA landscape. Cashu is currently owned and operated by Noqood Holding P.S.C.
Where is CASHU's Headquarters?
HQ Function
The Dubai headquarters serves as the central operational hub for Cashu's payment services, overseeing strategic planning, business development, technology infrastructure, regulatory compliance, and customer support for the MENA region.
Notable Features:
Located in the API Trio Tower on Sheikh Zayed Road, a prominent business district, offering modern office facilities and strategic access to regional partners and a dynamic talent pool.
Work Culture:
As a fintech company in a dynamic market, the work culture at Cashu likely emphasizes innovation, customer-centricity, agility, and collaboration to adapt to the evolving digital payment landscape and regulatory environment in the MENA region.
HQ Significance:
The Dubai headquarters is significant due to its strategic location in a major global financial and technological hub, allowing Cashu to effectively serve its core markets, engage with key international and regional partners, and stay at the forefront of fintech advancements.
Values Reflected in HQ: The choice of a modern, well-connected business hub like Dubai reflects Cashu's commitment to technological advancement, regional leadership, security, innovation, and accessibility in the digital payments sector.
Location:
Cashu's primary operational focus is the Middle East and North Africa (MENA) region. While its headquarters are in Dubai, UAE, it actively supports users and merchants across numerous countries in this territory, including key markets such as Saudi Arabia, Egypt, Kuwait, Jordan, and other GCC and North African countries. Its services are specifically tailored to the financial infrastructure, consumer behavior, and regulatory requirements of these regions, offering localized payment solutions. Global functions supported from its central and regional operations include payment processing, merchant onboarding and services, multi-lingual customer support, fraud prevention, and business development adapted to each specific market within its operational footprint.
Street Address:
Office 2701, API Trio Tower, Sheikh Zayed Road
City:
Dubai
State/Province:
Dubai
Country:
United Arab Emirates
CASHU's Global Presence
Cairo, Egypt
Address: Specific public street address for the Cairo operational presence is not listed; regional operations are managed through local teams and strategic partnerships.
To facilitate market penetration, provide localized customer and merchant support, manage local partnerships, and drive the adoption of Cashu's digital payment solutions within Egypt.
Buying Intent Signals for CASHU
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Executive Team of CASHU
As of April 2025, CASHU' leadership includes:
Investors of CASHU
CASHU has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and news searches covering the last 12 months (as of late 2023/early 2024), there have been no major publicly announced executive hires or departures at the top leadership levels of Cashu or its parent company Noqood Holding. The leadership team appears to be stable.
Technology (Tech Stack) used by CASHU
Discover the tools CASHU uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CASHU Email Formats and Examples
While Cashu primarily utilizes contact forms on their website for general customer and merchant inquiries, common corporate email address formats at Cashu or its parent company Noqood Holding likely follow standard professional patterns. These often include first name initial followed by last name, or first name separated by a dot from the last name.
[first_initial][last]@cashu.com or [first].[last]@cashu.com or corresponding formats @noqoodholding.com
Format
jsmith@cashu.com or john.smith@cashu.com
Example
75%
Success rate
News and media
Zawya • June 13, 2023
Noqood Holding, Visa partner to drive digital payments in MENA
Noqood Holding, the parent company of Cashu, announced a strategic partnership with Visa to enhance digital payment solutions across the Middle East and North Africa. The collaboration aims to accelerate the adoption of cashless payments by leveraging Visa's global network and Noqood Holding's regional expertise and payment platforms like Cashu....more
WAM (Emirates News Agency) • March 7, 2023
Noqood Holding Highlights Digital Payment Innovations at Seamless Middle East 2023
Noqood Holding, representing its payment solutions including Cashu, participated in Seamless Middle East 2023. The company showcased its latest innovations in digital payments and fintech, emphasizing its commitment to supporting the UAE's vision for a cashless economy and its role in providing secure and convenient payment options for businesses and consumers in the region....more
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