CASHPOINT
CASHPOINT's Overview
Cashpoint is a prominent international company specializing in sports betting, entertainment, and gaming. Established in 1996, it has become a significant brand under the umbrella of the renowned German Gauselmann Group. Cashpoint offers a wide range of betting options through various channels, including online platforms, mobile apps, and physical betting shops and terminals. Known for its comprehensive sports coverage, competitive odds, and commitment to responsible gaming, Cashpoint serves a diverse customer base primarily across Europe. The company leverages advanced technology to provide a secure and engaging betting experience.
Where is CASHPOINT's Headquarters?
HQ Function
The Austrian headquarters manages Cashpoint's operational activities, IT development and support for its betting platforms, marketing, and customer service for its key European markets.
Notable Features:
Modern office space designed for agile development and operations, featuring open-plan areas for collaboration, dedicated IT infrastructure rooms, and facilities to support employee well-being and productivity.
Work Culture:
As part of the Gauselmann Group, Cashpoint's work culture likely fosters innovation, responsibility, and a customer-centric approach within the dynamic sports betting industry. There's an emphasis on teamwork, technological proficiency, and adherence to regulatory standards, reflecting the parent company's long-standing reputation for quality and integrity.
HQ Significance:
The Austrian headquarters is significant as it represents Cashpoint's core operational base, driving its product development, technological innovation, and market presence in Europe.
Values Reflected in HQ: The headquarters' design and functionality likely reflect Cashpoint's core values: technological leadership, operational excellence, customer focus, security, and a dynamic, forward-thinking mindset within the Gauselmann Group's framework of responsible entertainment.
Location:
Cashpoint, as a key brand of the Gauselmann Group, primarily focuses its operations in Europe. Its global presence is characterized by online sports betting and gaming platforms accessible in multiple countries, complemented by a network of physical betting shops and self-service terminals. Key markets include Austria, Germany, Denmark, and Belgium, where it holds operational licenses. Globally, Cashpoint supports functions such as robust online platform management, multilingual customer support, secure payment processing, expert odds compilation, comprehensive risk management, and targeted marketing campaigns tailored to diverse European regions.
Street Address:
Viktor-Kaplan-Straße 9
City:
Gerasdorf bei Wien
State/Province:
Lower Austria
Country:
Austria
CASHPOINT's Global Presence
Ta’ Xbiex, Malta
Address: Level S, The Marina Business Centre, Abate Rigord Street, Ta’ Xbiex XBX1120, Malta
Serves as a crucial regulatory and operational hub for online gaming activities under the Malta Gaming Authority (MGA) license, facilitating access to various European markets.
Espelkamp, North Rhine-Westphalia, Germany
Address: Merkur-Allee 1-15, 32339 Espelkamp, Germany
Supports Cashpoint's operations, particularly in the German market, and integrates Cashpoint into the broader Gauselmann Group's strategy, resources, and extensive industry expertise.
Buying Intent Signals for CASHPOINT
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Executive Team of CASHPOINT
As of April 2025, CASHPOINT' leadership includes:
Investors of CASHPOINT
CASHPOINT has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Information on specific executive hires or exits solely within the Cashpoint brand in the last 12 months is not widely publicized. Key leadership roles are often integrated within the broader Gauselmann Group's sports betting division, Merkur Sportwetten. A notable recent change includes Dominik Raemen's appointment to the Merkur Sportwetten management board in May 2023.
New Appointments:
Technology (Tech Stack) used by CASHPOINT
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CASHPOINT Email Formats and Examples
Cashpoint, as part of the Gauselmann Group, likely uses email formats common within the parent organization or standard corporate structures. While not publicly confirmed, typical formats include combinations of first name, last name, or initials.
A plausible email format for Cashpoint employees could be [first_initial].[last_name]@cashpoint.com or [first_name].[last_name]@cashpoint.com. For example, m.mustermann@cashpoint.com.
Format
j.doe@cashpoint.com
Example
70%
Success rate
News and media
SBC News • February 7, 2024
Merkur eSolutions drives Austrian growth with new Cashpoint deal
Merkur eSolutions, part of the Gauselmann Group, has partnered with Cashpoint to roll out its paylado e-wallet in Austria. This collaboration aims to enhance payment solutions for Cashpoint customers across its retail betting locations, integrating modern digital payment methods....more
European Gaming • December 12, 2023
CASHPOINT Becomes Official Sports Betting Partner of FC Blau-Weiß Linz
Cashpoint announced a new sponsorship agreement, becoming the official sports betting partner of Austrian Bundesliga football club FC Blau-Weiß Linz. This partnership aims to strengthen Cashpoint's brand visibility and engagement within the Austrian sports community....more
iGaming Business • May 17, 2023
Gauselmann restructures sports betting management team
The Gauselmann Group undertook a restructuring of the management team for its Merkur Sportwetten division, which encompasses the Cashpoint brand. As part of this, Dominik Raemen was appointed to the management board, a strategic move to bolster its sports betting operations and leadership....more
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