Cash App, developed by Block, Inc. (formerly Square, Inc.), is a popular mobile payment service that allows users to send and receive money, invest in stocks and Bitcoin, get paid early, file taxes, and use a linked debit card (Cash Card) for purchases. Launched in 2013, it has grown to become a significant player in the fintech space, offering a suite of financial tools aimed at making money more accessible and relatable for a broad user base, particularly younger demographics. It emphasizes ease of use, speed, and a diverse set of features beyond simple peer-to-peer payments.
Oversees global strategy, product development, engineering, marketing, and corporate operations for Block, Inc., which includes Cash App. Key decisions regarding Cash App's features, expansion, and partnerships are driven from here.
The headquarters is located in a prominent area of San Francisco, known for its tech company presence. The office space is designed to foster collaboration and innovation, featuring modern layouts, meeting spaces, and employee amenities typical of a leading technology firm.
Block, Inc.'s work culture, which extends to Cash App teams, is known for being innovative, fast-paced, and mission-driven, focusing on economic empowerment. There's a strong emphasis on engineering excellence, user-centric design, and a decentralized approach to work in some teams.
The San Francisco headquarters is significant as it's the birthplace and primary development center for Block's ecosystem of products, including Cash App. It represents a major center for fintech innovation in Silicon Valley.
Cash App, as a product of Block, Inc., leverages Block's global infrastructure. While primarily available in the USA and the UK, and expanding into other select markets, its operational support functions such as engineering, customer service, security, and product development are distributed across Block's international offices. This global footprint allows for continuous development, localized customer support, and adaptation to regional market needs and regulations, ensuring a robust and accessible service for its users worldwide.
1455 Market Street, Suite 600
San Francisco
CA
USA
Address: 375 Hudson St, New York, NY 10014 (Block, Inc. Office)
Serves as a key East Coast hub for talent acquisition, business development, and connecting with the financial industry.
Address: The Haddington Buildings, 25-28 Percy Pl, Dublin 4, Ireland (Block, Inc. Office)
Manages Cash App's presence and growth within the European market, adapting to local regulations and user needs.
Address: King Street West, Toronto (Block, Inc. Office - specific address may vary)
Drives adoption and localization of Cash App for the Canadian market, tapping into Toronto's tech talent pool.
Address: Exhibition Street, Melbourne (Block, Inc. Office - specific address may vary)
Facilitates Cash App's growth and service delivery in Australia and potentially other APAC markets.
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As of April 2025, Cash App' leadership includes:
Cash App has been backed by several prominent investors over the years, including:
Over the past year, Block, Inc. has seen strategic executive transitions, notably including a new lead for its Cash App division and an expansion of responsibilities for its CFO to include COO. These moves reflect the company's focus on strengthening leadership and driving growth across its platforms.
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Cash App is part of Block, Inc. Corporate email communications for Block, Inc. employees, including those working on Cash App, generally use the @block.xyz domain. Common formats include first name initial followed by last name, or first name. For specific Cash App customer support inquiries, users interact via the app or official support channels, not direct employee emails for general support.
[firstinitial][last]@block.xyz (e.g., jdoe@block.xyz) or [first]@block.xyz (e.g. jane@block.xyz)
Format
mrinaldo@block.xyz (example for Michael Rinaldo, Cash App Lead)
Example
80%
Success rate
Reuters • May 2, 2024
Block raised its annual adjusted core earnings forecast and beat Wall Street estimates for first-quarter profit, driven by strong growth in its Cash App business and cost controls. Cash App's gross profit rose 25% year-over-year to $1.26 billion....more
Bloomberg • February 22, 2024
Block Inc. appointed Michael Rinaldo as the new head of its Cash App unit, succeeding Brian Grassadonia. Rinaldo was previously the lead for Square’s seller business....more
TechCrunch • April 17, 2024
Cash App announced that most of its US customers can now send and receive bitcoin using the Lightning Network, enabling faster and cheaper Bitcoin transactions....more
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