Casas Bahia
Casas Bahia's Overview
Casas Bahia is one of Brazil's most recognized and traditional retail chains, specializing in furniture, home appliances, consumer electronics, and mobile phones. Founded in 1952, it has a strong presence across the country with numerous physical stores and a significant e-commerce operation. Known for its accessible credit options (carnê), it primarily targets middle and lower-income consumers. Casas Bahia is a flagship brand of Via S.A., a major player in the Brazilian retail sector.
Where is Casas Bahia's Headquarters?
HQ Function
Central hub for strategic planning, corporate governance, finance, marketing, IT, and administrative operations for Via's brands, including Casas Bahia.
Notable Features:
Modern corporate office facilities designed to foster collaboration and innovation for a leading retail group, strategically located in the metropolitan region of São Paulo.
Work Culture:
A dynamic, results-oriented retail environment. Emphasis on agility, customer-centricity, and adapting to the evolving Brazilian market. Values collaboration and innovation within a large corporate structure.
HQ Significance:
The nerve center for one of Brazil's largest retailers, coordinating nationwide operations, digital transformation, and strategic growth initiatives for Casas Bahia and other group brands under Via S.A.
Values Reflected in HQ: Focus on customer accessibility (a core Casas Bahia tenet), operational efficiency, technological advancement in retail, and commitment to the Brazilian consumer market.
Location:
Casas Bahia's operational footprint is predominantly concentrated within Brazil, where it maintains a vast network of physical stores and robust e-commerce channels catering to a nationwide customer base. While the company sources products internationally through its parent, Via S.A., its direct retail and corporate functions are Brazil-focused. Via S.A. also primarily operates within the Brazilian market.
Street Address:
Rua Samuel Klein, nº 83, Bairro Centro
City:
São Caetano do Sul
State/Province:
São Paulo
Country:
Brazil
Casas Bahia's Global Presence
Jundiaí, São Paulo/Brazil
Address: Rodovia Vice-Prefeito Hermenegildo Tonolli, 2000, Distrito Industrial, Jundiaí - SP, 13213-086, Brazil
Ensures efficient supply chain operations, optimizes inventory levels, reduces delivery times, and supports the high volume of sales in one of Brazil's most economically significant regions.
Buying Intent Signals for Casas Bahia
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Executive Team of Casas Bahia
As of April 2025, Casas Bahia' leadership includes:
Investors of Casas Bahia
Casas Bahia has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Via S.A. has undertaken significant leadership renewal over the past 12-18 months, appointing a new CEO, CFO, COO, and VP of People & Performance, signaling a strategic push for transformation and enhanced operational efficiency.
Departures
New Appointments:
Technology (Tech Stack) used by Casas Bahia
Discover the tools Casas Bahia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Casas Bahia Email Formats and Examples
Email addresses for corporate employees at Casas Bahia, part of Via S.A., generally utilize the parent company's domain, via.com.br. Common formats often combine the employee's first name and last name, or first initial and last name.
[first].[last]@via.com.br
Format
maria.silva@via.com.br
Example
80%
Success rate
News and media
InfoMoney • May 8, 2024
Via (BHIA3) reports R$297 million loss in Q1, reversing profit
Via, owner of Casas Bahia, reported a net loss of R$297 million in the first quarter of 2024, reversing the R$26 million profit from the same period last year. The company attributed the result to a challenging macroeconomic environment and ongoing restructuring efforts aimed at long-term profitability....more
Mercado & Consumo • April 15, 2024
Via announces Sérgio Carvalho as new VP of Commercial and Operations
Via, parent company of Casas Bahia and Ponto, announced Sérgio Augusto Monteiro de Carvalho Filho as its new Executive Vice President of Commercial and Operations. He brings extensive experience from GPA and reports directly to CEO Renato Franklin, aiming to enhance commercial strategies and operational execution....more
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