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Carusele's Overview

Total employees6
HeadquartersCarrboro
Founded2015

Carusele is an award-winning influencer marketing agency founded in 2015, operating as a division of Ignite Social Media. They specialize in crafting and executing end-to-end influencer marketing campaigns that deliver guaranteed results for leading brands and retailers. Carusele's approach focuses on creating high-quality, authentic content through carefully vetted influencers and leveraging a unique content distribution strategy to maximize reach and engagement. They pride themselves on data-driven insights, transparent reporting, and connecting brands with their target audiences through powerful storytelling.

Where is Carusele's Headquarters?

HQ Function

Serves as the primary hub for strategic planning, campaign management, client services, creative development, and operational oversight for Carusele's influencer marketing services.

Notable Features:

The office is situated in a dynamic area of Carrboro, known for its creative community and proximity to the Research Triangle Park. The workspace is designed to be collaborative and modern, fostering innovation.

Work Culture:

A fast-paced, creative, and results-driven environment. Emphasis is placed on collaboration, strategic thinking, data-informed decision-making, and a passion for authentic digital engagement.

HQ Significance:

The Carrboro headquarters anchors Carusele's operations, connecting it to a vibrant tech and marketing talent pool. It's the nerve center for developing and executing award-winning influencer campaigns for national brands.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Carusele's core values: authenticity in content, innovation in strategy, accountability in results, and a commitment to client success.

Location:

While headquartered in the USA, Carusele designs and executes influencer marketing campaigns for brands with both national and international reach. They support global campaign activations by sourcing influencers and distributing content across various markets, particularly in North America and Europe, tailoring strategies to resonate with local audiences and consumer behaviors.

Street Address:

228 W. Main Street

City:

Carrboro

State/Province:

NC

Country:

USA

Carusele's Global Presence

Birmingham, Michigan, USA

Address: 334 S Old Woodward Ave, Birmingham, MI 48009 (Ignite Social Media Office)

Functions as a strategic point for Ignite Social Media, which Carusele leverages for broader North American operations, including regional client management, business development, and access to a diverse talent pool in the Midwest.

Buying Intent Signals for Carusele

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Carusele

As of April 2025, Carusele' leadership includes:

Jim Tobin - Founder of Carusele & President of Ignite Social Media
Erin Ledbetter - SVP, Influencer Marketing
Stephanie Purinton - VP, Client Services
Lauren Crowe - VP, Strategy & Analytics

Investors of Carusele

Carusele has been backed by several prominent investors over the years, including:

Carusele is a division of Ignite Social Media, which is a privately held company. Specific investor information is not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As of late 2024, there have been no major, publicly announced high-profile executive hires or departures at Carusele covered in mainstream business news over the past 12 months. The leadership team appears to be stable, focusing on continued growth and service delivery.

Technology (Tech Stack) used by Carusele

Discover the tools Carusele uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Carusele Email Formats and Examples

Carusele primarily utilizes the email format first.last@carusele.com for its employees. Another observed format is first@carusele.com, which may be used by founders or long-standing team members. These formats are common for professional communication within the company.

first.last@carusele.com, first@carusele.com

Format

example: erin.ledbetter@carusele.com or jim@carusele.com

Example

85%

Success rate

News and media

Carusele BlogApril 23, 2024

Carusele Discusses How Generative AI is Changing Influencer Marketing

Carusele's blog explores the transformative impact of generative AI on influencer marketing, discussing new opportunities for content creation, personalization, and campaign efficiency, while also addressing potential challenges like authenticity and ethical considerations....more

Carusele BlogFebruary 27, 2024

Carusele Highlights The Continued Rise of Micro and Nano Influencers in 2024

The article discusses the growing importance and effectiveness of micro and nano influencers in marketing strategies, emphasizing their authenticity, niche audiences, and higher engagement rates compared to macro influencers....more

Carusele Blog / Inc. MagazineNovember 20, 2023

Carusele Named To Inc. Power Partner List For Second Consecutive Year

Carusele announced it has been recognized by Inc. Magazine on their Power Partner list for the second consecutive year, an honor that highlights its excellence and reliability as a B2B partner in the marketing and advertising sector....more

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